Superfried Manchester, United Kingdom

Project made for Psychology Today Magazine in the Media industry for a B2C audience in 2017.Psychology Today was launched in 1967 with the intent of making psychology literature more accessible to the general public. They briefed Superfried to develop a typographic illustration and marque for their 50th Anniversary edition of the magazine.

Project made for Leonardo DiCaprio Foundation in the Non-profit industry for a B2C audience in 2018.The Leonardo DiCaprio foundation was established in 1998 with the intention of protecting the world’s last wild places. They approached Superfried to develop the identity for a global partnership set-up to protect sharks and rays.

Project made for Jane Goodall Institute in the Non-profit industry for a B2C audience in 2018.Dr Jane Goodall is one of the world’s most famous conservationists and scientists. She embarked on her pioneering research of wild chimpanzees in 1960, and 58 years later, Jane still spends over 300 days a year on the road in her relentless pursuit for conservation, research and education.

Project made for Dsposal in the Logistics & Supply Chain industry for a B2B audience in 2018.Dsposal is an online hub connecting waste producers to licensed waste companies. Based in Manchester, they are on a mission to help tackle waste crime and promote waste as a valuable resource. Superfried was approached to develop a brand-led illustration to convey the new service.

Project made for 4 Legged Friends in the Non-profit industry for a B2C audience in 2019.Four Legged Friends is a community project designed to improve the well-being of children. Animals are scientifically proven to help lower stress levels and promote positive mental health. Working with an alternative provision school their animals help young people who might be struggling in life due to emotional and social needs. They have also teamed up with care homes and other schools.

Project made for LEAF in the Non-profit industry for a B2C audience in 2019.Leuser Ecosystem Action Fund [LEAF] is an environmental organisation administered by the Sumatran Orangutan Society [SOS]. It was co-founded with the Leonardo DiCaprio Foundation to protect critically endangered species and habitats on the Indonesian island of Sumatra. The Leuser Ecosystem is the last remaining location where orangutans, rhinos, elephants and tigers still coexist in the wild. Superfried was approached to develop their brand identity.