Tal Mor
Senior freelance eCommerce marketer and fractional CMO for Shopify brands
I'm Tal Mor, a freelance eCommerce marketer and fractional CMO for Shopify and DTC brands in the US and Canada. I run Meta ads, Google Ads and Klaviyo email myself. No agency layer, no juniors: the person on the call is the person in your ad account. I've run my own online stores for 20 years. I built Mozaik Underwater Cameras to 7 figures and sold it, co-founded Brillianteers, and still run Hoodie Lab. So I judge marketing by store profit and real orders, not by what the ad platform reports. Some recent results (full case studies at talmor.ca/case-studies): - Jewelry brand: Meta spend up 8x year over year while purchase ROAS went from 1.94 to 2.33 - US medical equipment retailer: store revenue up 47%, orders up 36%, Google cost per purchase down from $66 to $48 - US premium kitchen appliance: 44% more Meta purchases on about the same budget - US swimwear brand: Klaviyo revenue up 65% in a month when store sales fell 24% I work North American hours and keep a short client list. Every project starts with a free 60-minute call. No review yetBe the first to write one
Services
3 services offered by Tal Mor
Description I run Meta ads (Facebook and Instagram) myself for Shopify and DTC brands in the US and Canada. No account managers or juniors. I start with an audit of the account, tracking and offer, then rebuild structure, creative testing and budgets around real store profit, not platform ROAS. For one jewelry brand, Meta spend grew 8x year over year while purchase ROAS rose from 1.94 to 2.33. Case studies at talmor.ca/case-studies.
Learn more about Social MediaDescription Google Ads for ecommerce: Shopping, Performance Max and Search, run by me personally. I fix conversion tracking first, then restructure campaigns by product margin and cut spend that doesn't sell. For a US medical equipment retailer, Google cost per purchase fell from $66 to $48 and store revenue grew 47% year over year (Nov 2025 to Jul 2026). Case study at talmor.ca/case-studies.
Learn more about Online AdvertisingDescription Klaviyo email and SMS for Shopify brands: welcome, abandoned cart, browse abandonment, post-purchase and winback flows, plus campaigns and templates that stay editable in Klaviyo. For a US swimwear brand, Klaviyo revenue grew 65% in a month when store sales fell 24% (Mar 29 to Apr 28, 2025 vs 2024). Case study at talmor.ca/case-studies.
Learn more about Email Marketing
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Details
- HeadquarterAhuza Street, Ra'anana, Israel