TerraNova360
We find the growth established brands are missing.
TerraNova360 is a Toronto-based brand growth consultancy that finds the growth established brands are missing. We work with CMOs, VPs of Marketing, and CEOs of national organizations facing a familiar problem: growth has slowed, the category feels saturated, and old audience assumptions no longer hold. Our role is to find where consumer demand is actually moving and align brand, message, and media to meet it. Our approach is research-led. We start with the consumer, using primary research, segmentation, and controlled pre/post measurement that ties strategy directly to sales lift, trial, and purchase intent. Often the growth brands are missing lives in diverse and newcomer audiences that competitors treat as a side segment and we treat as core to the market. Sometimes it lives in a stalled category, a new geography, or a misread consumer base. In every case, we find it with evidence and prove the impact. Our work spans consumer packaged goods, retail, health, and national organizations across Canada, the United States, and Europe. We bring senior, advisory-level thinking to every engagement, and we hold ourselves to proof, not promises. No review yetBe the first to write one
Services
2 services offered by TerraNova360
Description TerraNova360 grounds every growth strategy in evidence. We design and run primary consumer research, segmentation, and controlled pre/post measurement that ties marketing activity directly to business outcomes. Our methodology pairs quantitative analysis with qualitative depth: surveys, segmentation, and audience mapping, alongside a measurement design that isolates real impact using exposed-versus-control comparison. This means we can show what actually moved: sales lift, trial, awareness, and purchase intent, not just reach. Our research spans CPG, retail, health, and national organizations across Canada, the United States, and Europe. Clients can expect a clear read on who is buying, who could be, and what stands in the way, delivered with analytical rigour and clear insight storytelling.Skills in Market Research (2) Market ExpansionB2C Marketing
Learn more about Market ResearchDescription TerraNova360 finds the growth established brands are missing. We help CMOs, VPs of Marketing, and national CEOs grow in stalled or saturated categories by aligning brand, message, and media with where consumer demand is actually moving. Our methodology starts with evidence, not assumptions. We use consumer research and market analysis to find where the real growth is, then build strategy that connects that insight to action, whether that means repositioning a brand, entering a new market, or reaching diverse and newcomer audiences most competitors overlook. We treat multicultural growth as core to the market, not a side segment. Clients can expect senior, advisory-level thinking, strategy grounded in research, and campaigns built to move real numbers: sales lift, trial, and purchase intent, not just impressions.Skills in Growth Marketing (7) Conversion Rate OptimizationCustomer AcquisitionGrowth MarketingB2B Lead GenerationInbound Lead GenerationLead QualificationGrowth Audit
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5 members in TerraNova360's team
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Details
- Headquarter80 Atlantic Avenue #400, Toronto, Ontario, Canada