The Brain Wheel (+ 5 reviews) | Sortlist

About


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The Brain Wheel Hadlow, United Kingdom

This agency profile and details are managed by the agency owner.

The Brain Wheel is a UK-based strategic marketing consultancy that builds professionally-structured marketing plans which stop marketers shooting in the dark, free up their time and get their customers buying. Our vision is to end scattergun marketing habits and give businesses real momentum instead.

The business is run by Simon Lamey, who has worked on well over 227 brands, small and large since 2005. Simon worked as a strategist in London Advertising agencies since for 15 years and now helps clients plan, create and deliver marketing strategies through paid or organic media channels.

Simon has won Juno Juno Strategist Of The Year in 2019, is qualified in the IPA's Marketing Effectiveness, Advanced Certificate in Market Research and IPA's Foundation in Advertising, and writes a weekly newsletter.

Speaks English
6 projects in their portfolio
Works remotely across the globe
Sortlist member since 2020
Founded in 2018
1 award conferred
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Services

2 services offered by The Brain Wheel

Service name
Experience level

Related reviews
Starting from

  • Description
    Expert content and social media marketing strategies, audience deep dive, messaging framework, channel selection and content planning with clear roadmaps and timelines.
    Skills in Content Strategy (7)
    ContentmarketingBrand PositioningContent StrategySocial MediaStrategyDigital MarketingMarket Research
    Works in Content Strategy (3)
    Yoyo Design Marketing Strategy And Content Plan - Content Strategy
    Strategic Consultancy For New Online Dating Brand - Content Strategy
    Online Launch Strategy For Premium Travel Startup - Content Strategy
    Clients in Content Strategy (3)
    KobuTravel & Leisure | international
    YoyoMarketing & Advertising | national
    Old Style DatingOthers | national

    Learn more about Content Strategy


  • Description
    Expert marketing strategies, audience deep dive, messaging framework, channel selection and content planning with clear roadmaps and timelines.
    Skills in Digital Strategy (11)
    MarketingDigital MarketingMarketing StrategyStrategic PlanningMarketing CommunicationsStrategic Marketingonline marketing strategymarketing and advertisingmarketing campaignintegrated digital marketing+1
    Works in Digital Strategy (3)
    Yoyo Design Marketing Strategy And Content Plan - Digital Strategy
    Strategic Consultancy For New Online Dating Brand - Digital Strategy
    Online Launch Strategy For Premium Travel Startup - Digital Strategy
    Clients in Digital Strategy (3)
    KobuTravel & Leisure | international
    YoyoMarketing & Advertising | national
    Old Style DatingOthers | national

    Learn more about Digital Strategy

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Portfolio

6 projects performed by The Brain Wheel

Yoyo Design Marketing Strategy And Content Plan
Yoyo Design Marketing Strategy And Content Plan

Project made for Yoyo in the Marketing & Advertising industry for a B2B audience in 2019.Yoyo Design is a leading website design agency for major brands and needed a full marketing audit and strategy to give them direction for the year ahead.

Branding & PositioningContent StrategyDigital Strategy+1
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Sales Page Creation For Enterprise Software Brand
Sales Page Creation For Enterprise Software Brand

Project made for Navizone in the Software & Computer Services industry for a audience in 2019.Navizone needed new sales copy for their homepage and product page to reflect its new business navigation platform.

Copywriting
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Brand Architecture Review
Brand Architecture Review

Project made for Almor Group in the Construction industry for a B2B audience in 2019.The Almor Group is a brand dating back to the 1800s and has grown throw a series of mergers. However, it was at a point where the brands in its portfolio didn't have a clear place and communicating the brand portfolio to customers caused confusion. A brand architecture and redesign was needed.The Brain Wheel was used for the initial phase to define the brand opportunities, strategy and architecture.

Branding & Positioning
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Strategic Consultancy For New Online Dating Brand
Strategic Consultancy For New Online Dating Brand

Project made for Old Style Dating in the Others industry for a B2C audience in 2019.Old Style Dating is a traditional dating company with a modern twist. They stand for manners and chivalry in dating and are opposed to dating sites that encourage overtly or quietly hookups. What makes the site unique, is that the owner personally vets every applicationThrough a number of consultancy sessions, we defined the target market, the position for the brand, and channels to communicate on.

Branding & PositioningContent StrategyCopywriting+2
Read more
Online Launch Strategy For Premium Travel Startup
Online Launch Strategy For Premium Travel Startup

Project made for Kobu in the Travel & Leisure industry for a B2B / B2C audience in 2020.Kobu is a highly ambitious startup brand that aims to disrupt the online travel category by reviewing and offering only the finest places online to rent and buy properties.Kobu curates the finest hotels, real estate, craftspeople and creatives for design lovers who seek out travel, beautiful properties and furnishings. A space designed by humans, not algorithms.The project was a rolling strategic consultancy project over many months to support them in growing the brand from the ground up.

Branding & PositioningContent StrategyDigital Strategy+1
Read more
Brand Positioning For New CBD Brand , Apothem Labs
Brand Positioning For New CBD Brand , Apothem Labs

Project made for Apothem Labs in the E-commerce industry for a B2C audience in 2020.Apothem Labs, based in Liverpool Street London, launched a range of new CBD products into the market and needed support to explore and refine a brand positioning in a highly competitive online market.

Branding & Positioning
Read more
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Team

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Awards

The Brain Wheel was awarded 1 time

Yuno Juno Strategist of The Year2019-08-31Strategy

Reviews

5 reviews for The Brain Wheel

5/5
(5 reviews)
Richard NorthenFounder at Kobu
5/5
You need to know there’s an expert in your corner when starting up. And with Simon, you have that expertise right there. What first got me interested in The Brain Wheel's approach is that Simon started at Saatchi & Saatchi and has access to the latest intelligence and ‘war rooms’ on foundation building and marketing - normally only accessible by the world’s top creative agencies. However, Simon’s main speciality and one that he has personalised to perfection, is preparing people to launch and giving people the principles and processes to execute an idea. It makes me feel at ease that I can run any thoughts past Simon at any time - whether a small change or a fundamental shift and all the implications that come with it, he is highly intelligent, responsive, easy to work with and we are lucky to have him on our team


Chris BrowneDirector at Horizon Lets
ServiceBranding & Positioning
SectorReal Estate
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
We wanted to ensure that we were doing everything we should online to speak to our audience, get our message across and provide value to potential customers. Being an online based company we were focussed on our online presence being as strong as possible so having feedback from a professional with so much experience in this field was invaluable to us.
What did you enjoy the most during your collaboration?
I enjoyed the simplicity of this working relationship, Simon was ever present, and always happy to go through his recommendations and thoughts so that even for a layman like me, I could understand what was the science behind his feedback. It was really relaxed, with no clock watching and he's just generally a very friendly guy!
Are there any areas for improvements?
None! I would highly recommend Simon, its been a pleasure to work with him and he certainly knows his stuff!

Chris Browne recommends this agency


ServiceBranding & Positioning
SectorReal Estate
Team1 - 10

Jenny KitchenCEO at Yoyo Design
5/5
We relied on Simon to create a marketing strategy for our business and our new marketing focus. We used his consulting services because of his history in the industry and he really cares about his clients and listens hard to your business challenges. He'll take a project from understanding your customer in a way that's hard for any businesses to do when they're working daily 'in their business' – and will deliver a simple, no-fluff strategy and plan of action that can be relied on by me and the team.


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Contact

Contact details of The Brain Wheel


Details


  • HeadquarterHailstone Cl, Hadlow, Tonbridge TN11 0JY, UK