The Brain Wheel is a UK-based strategic marketing consultancy that builds professionally-structured marketing plans which stop marketers shooting in the dark, free up their time and get their customers buying. Our vision is to end scattergun marketing habits and give businesses real momentum instead.
The business is run by Simon Lamey, who has worked on well over 227 brands, small and large since 2005. Simon worked as a strategist in London Advertising agencies since for 15 years and now helps clients plan, create and deliver marketing strategies through paid or organic media channels.
Simon has won Juno Juno Strategist Of The Year in 2019, is qualified in the IPA's Marketing Effectiveness, Advanced Certificate in Market Research and IPA's Foundation in Advertising, and writes a weekly newsletter.
Project made for Yoyo in the Marketing & Advertising industry for a B2B audience in 2019.Yoyo Design is a leading website design agency for major brands and needed a full marketing audit and strategy to give them direction for the year ahead.
Project made for Navizone in the Software & Computer Services industry for a audience in 2019.Navizone needed new sales copy for their homepage and product page to reflect its new business navigation platform.
Project made for Almor Group in the Construction industry for a B2B audience in 2019.The Almor Group is a brand dating back to the 1800s and has grown throw a series of mergers. However, it was at a point where the brands in its portfolio didn't have a clear place and communicating the brand portfolio to customers caused confusion. A brand architecture and redesign was needed.The Brain Wheel was used for the initial phase to define the brand opportunities, strategy and architecture.
Project made for Old Style Dating in the Others industry for a B2C audience in 2019.Old Style Dating is a traditional dating company with a modern twist. They stand for manners and chivalry in dating and are opposed to dating sites that encourage overtly or quietly hookups. What makes the site unique, is that the owner personally vets every applicationThrough a number of consultancy sessions, we defined the target market, the position for the brand, and channels to communicate on.
Project made for Kobu in the Travel & Leisure industry for a B2B / B2C audience in 2020.Kobu is a highly ambitious startup brand that aims to disrupt the online travel category by reviewing and offering only the finest places online to rent and buy properties.Kobu curates the finest hotels, real estate, craftspeople and creatives for design lovers who seek out travel, beautiful properties and furnishings. A space designed by humans, not algorithms.The project was a rolling strategic consultancy project over many months to support them in growing the brand from the ground up.
Project made for Apothem Labs in the E-commerce industry for a B2C audience in 2020.Apothem Labs, based in Liverpool Street London, launched a range of new CBD products into the market and needed support to explore and refine a brand positioning in a highly competitive online market.
Chris Browne recommends this agency