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The Heading

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Dubai, United Arab Emirates
CRO-focused Shopify design and development for D2C and B2B brands
The Heading is a design and development agency based in Dubai, with a delivery team in India. We build websites that are beautiful to look at and built to be bought from , mostly on Shopify and Shopify Plus, and we stay on to make them convert better. Over the past four years we have worked with more than 100 brands across jewellery and luxury, food and gourmet, beauty and wellness, fashion and lifestyle, D2C and B2B. Engagements vary: theme-based builds delivered quickly, fully custom stores, and audits and redesigns of existing sites. The approach does not vary. Competitor research comes before the first screen is designed, conversion is part of the first wireframe, and every decision is made with the first-time visitor in mind. What we do Build: brand identity, website design and development, Shopify and Shopify Plus stores, migrations from WooCommerce, Wix, Magento and BigCommerce, custom Shopify apps and integrations, and Webflow, Framer, WordPress and WooCommerce builds. Convert: CRO audits, CRO-focused development, speed optimisation, GA4 and custom event tracking, Meta Conversions API and founder dashboards. Grow: SEO, AI search visibility, local SEO and Google Business Profile, performance marketing on Google and Meta, social media, Klaviyo email and retention marketing, website copywriting and content. Marketplaces: Amazon Brand Stores, A+ content, listing optimisation and Amazon Ads. Operate: website maintenance, reputation and review management, and fractional CTO, CMO and CRO support. Selected clients: Colavita India, Aurika, Divas Mantra, Kolan, Fragata India, Haappy Herbs, Oleum Cottage, Silviya and La Vieja Fábrica India. We put you above the fold.
10 people in their team
Speaks English, Hindi, Bengali
10 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2022
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Services

7 services offered by The Heading

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  • Description
    You bring the name; we build everything it needs to exist as a brand. That means logo, wordmark, typography, colour and the system that holds them together, with packaging, stationery and social assets scoped to what you will actually use. We present one to three directions, refine the one you choose, and hand over guidelines and production-ready files.
    Skills in Branding & Positioning (4)
    Branding & PositioningBrandingBrand PositioningRebranding
    Learn more about Branding & Positioning
  • Description
    We audit your funnel by hand, from traffic source to checkout, and report what is leaking, what it costs and what to fix first. We then design and build the changes, measure every one, and leave alone what already earns. The work covers GA4 and Tag Manager tracking, custom event tracking, Meta Conversions API, founder dashboards and speed optimisation, so every decision rests on reliable data.
    Skills in Web analytics/Big data (4)
    Conversion Rate OptimizationGoogle AnalyticsConversion TrackingWeb Analytics
    Learn more about Web analytics/Big data
  • Description
    SEO for the searches that end in a purchase, plus AI search visibility so your brand is cited in AI-generated answers. We cover technical SEO, collection and product page optimisation, local SEO and Google Business Profile, and content planned around what your buyers search for.
    Skills in SEO (4)
    Local SEOOn-Page SEOGoogle SEOSEO audit
    Learn more about SEO
  • Description
    We design and build websites that are beautiful to look at and built to convert. Every project starts with competitor research and a conversion plan, so navigation, page structure and copy are decided by how your customers buy, not by template defaults. We work mostly on Shopify and Shopify Plus, and also build on Webflow, Framer, WordPress and WooCommerce when they are the better fit. Engagements range from fast theme-based launches to fully custom builds and redesigns of existing sites. You can expect a clear scope and timeline up front, mobile-first design, speed and tracking set up properly at launch, and a team that stays on to improve performance after go-live.
    Skills in Website Creation (5)
    Website CreationSmall Business Web DesignWordPressWebflowWeb Design
    Works in Website Creation (10)
    La Vieja Fábrica India: store for a heritage jam brand - Website Creation
    Gehen: Shopify store for a handloom saree brand - Website Creation
    Silviya: Shopify store for silver jewellery and coins - Website Creation
    Oleum Cottage: Shopify store for a skincare brand - Website Creation
    Clients in Website Creation (4)
    La Vieja Fábrica IndiaFood | national
    GehenClothing & Accessories | national
    SilviyaLuxury Goods & Jewelry | national
    Oleum CottageBeauty | national
    Learn more about Website Creation
  • Description
    Klaviyo email and retention marketing built around your product cycle. We map your segments first, then build the core flows (welcome, abandoned cart, post-purchase, replenishment and winback) and design campaigns in the format each one needs. Retention extends to WhatsApp and SMS, measured on repeat purchase rate.
    Skills in Email Marketing (3)
    Email MarketingEmail Marketing AutomationCRM emailing
    Work in Email Marketing (1)
    Aurika: first website for a silver jewellery brand - Email Marketing
    Client in Email Marketing (1)
    AurikaLuxury Goods & Jewelry | national
    Learn more about Email Marketing
  • Description
    Performance marketing on Google and Meta, read on blended return rather than platform-reported numbers, alongside social content planned and designed in-house. We launch once the website is ready to convert the traffic, so ad spend is not wasted on a leaking funnel.
    Skills in Online Advertising (4)
    Online AdvertisingFacebook AdsSocial Media AdvertisingGoogle Advertising
    Learn more about Online Advertising
  • Description
    Shopify and Shopify Plus stores designed to convert on the first visit and set up to run cleanly for years. We handle theme-based and fully custom builds, migrations from WooCommerce, Wix, Magento and BigCommerce with redirects mapped, and custom Shopify apps, Functions and checkout extensions. Over the past four years we have built for more than 100 brands across jewellery, food, beauty, fashion and B2B.
    Skills in E-commerce (8)
    E-commerceShopifyShopify DesignShopify DevelopmentEcommerceeCommerce DesignEcommerce Web DevelopmentEcommerce Website
    Works in E-commerce (10)
    La Vieja Fábrica India: store for a heritage jam brand - E-commerce
    Gehen: Shopify store for a handloom saree brand - E-commerce
    Silviya: Shopify store for silver jewellery and coins - E-commerce
    Oleum Cottage: Shopify store for a skincare brand - E-commerce
    Clients in E-commerce (4)
    La Vieja Fábrica IndiaFood | national
    GehenClothing & Accessories | national
    SilviyaLuxury Goods & Jewelry | national
    Oleum CottageBeauty | national
    Learn more about E-commerce
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Team

10 members in The Heading's team

StoryThe Heading grew from founder-led work, with brands finding us through reputation and word of mouth. Our designers and developers in Dubai and Lucknow build Shopify stores that are beautiful to look at and built to be bought from, then stay on to make them convert better. We put you above the fold.
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Contact

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Details

  • HeadquarterDubai Marina - Dubai Canal - Dubai - United Arab Emirates
  • Kiara Residency, Sushant Golf City, Sector G, Pocket 5, Sector B Ansal API, Lucknow, Uttar Pradesh, India