The Journey - Agencia De Marketing Educativo
Results-oriented educational marketing: students, strategy, and execution
Who we are
The Journey - Agencia De Marketing Educativo is a consultancy and agency founded in Madrid in 2022, specializing in supporting both traditional educational centers and new EdTech formats. Their work combines the marketing of academic programs with strategic consulting, offering solutions designed to meet business objectives and attract students efficiently.
Main Services
Program Marketing: The Journey handles the complete process of lead acquisition and management with the goal of converting them into students. The agency operates on a results-oriented remuneration model: they charge a percentage for each enrollment (CPA), which aligns their incentives with the institution's objectives.
Business & EdTech Consulting: The Research team conducts in-depth analysis to deliver a detailed diagnosis. Based on this diagnosis, a strategy is developed to meet business goals, and an action plan is outlined that the agency can execute if the client wishes.
Approach and Methodology
The Journey applies an approach based on research and practical execution. The initial diagnosis underpins the strategy: metrics, channels, and messages are defined based on evidence. Execution covers both lead generation and management, as well as the optimization of enrollment processes, ensuring consistency between the academic offering and commercial communication.
Differentiators and Value Proposition
The Journey's value proposition lies in the combination of analytical consulting and operational commercial management. Their CPA model aligns risks and rewards with institutions, while the Research team brings rigor to strategic design. This allows educational centers and EdTech projects to access a partner that not only advises but also implements and takes responsibility for results.
Closing
Institutions seeking to increase their enrollment and refine their educational business model find in The Journey a practical, results-oriented partner. Contacting them allows for an initial diagnosis and exploration of a tangible plan to transform strategy into enrollments. No review yetBe the first to write one
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Services
2 services offered by The Journey - Agencia De Marketing Educativo
Description Diseñamos estrategias digitales desde nuestro Research: diagnóstico profundo, métricas y canales definidos para convertir leads en matrículas, alineadas al modelo CPA.Skills in Digital Strategy (2) Digital Marketing ConsultingDigital Marketing
Learn more about Digital StrategyDescription Asumimos la comercialización completa de programas: captación y gestión de leads, ejecución bajo modelo CPA y optimización del proceso de matriculación para maximizar conversiones.Skills in Marketing (4) Marketing ConsultingMarketing ServicesBusiness MarketingMarketing Automation Consulting
Learn more about Marketing
Team
21 members in The Journey - Agencia De Marketing Educativo's team
StorySomos The Journey, nacidos en Madrid en 2022 con una misión clara: ayudar a las instituciones educativas a crecer sin que la complejidad del marketing y la tecnología las abrume. Vimos a centros tradicionales y a iniciativas EdTech luchar por captar alumnos y transformar su oferta, y decidimos unir nuestras fuerzas para resolver ese reto. Trabajamos mano a mano con los equipos académicos: asumimos la comercialización de programas —desde la captación hasta la gestión de leads— cobrando un porcentaje por matrícula (modelo CPA), y ofrecemos consultoría Business & EdTech basada en análisis profundo. Nos apasiona transformar datos en decisiones y estrategias en matrículas reales; celebramos cada inscripción como un paso hacia una educación más accesible y efectiva.
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Contact
Contact details of The Journey - Agencia De Marketing Educativo
Details
- Headquarter51 Calle Sierra Madre, Soto del Real, España