The Marketing Guy LLC
Every dollar tracked to a number that actually matters.
The Marketing Guy is a performance marketing consultancy for businesses that want their acquisition spend tied directly to revenue, not to impressions. We manage paid media across Meta, Google Ads, and LinkedIn, alongside SEO, conversion rate optimization, and lifecycle marketing. Over $2M in ad spend managed in the last year alone, backed by ten years in paid media including senior roles at international publishers and consumer brands. Core verticals are real estate, healthcare, B2B services, and ecommerce. The work covers campaign strategy and build, creative direction and testing, landing page and funnel optimization, tracking and attribution setup, and reporting that leads with cost per acquisition, customer lifetime value, and payback period. Recent results include a real estate campaign delivering 42 qualified leads at $6.90 cost per lead on $290 of spend, a mortgage lender recruitment campaign holding cost per lead under $28, and a subscription business where twelve months of retention and lifecycle work roughly tripled customer lifetime value while reaching 45% retention. Clients work directly with the strategist running their account. No account managers, no junior handoff, no decks padded with vanity metrics. If the unit economics do not support a channel, we say so before you spend on it. Fully bilingual in English and Spanish, including native Spanish campaign builds for Hispanic market targeting. Every engagement begins with a free audit of your current setup, delivered within 48 hours with no call required. No review yetBe the first to write one
Services
2 services offered by The Marketing Guy LLC
Description Performance marketing that ties every dollar of spend to a number you can defend in a board meeting. I run paid acquisition across Meta, Google Ads, and LinkedIn for businesses in real estate, healthcare, B2B services, and ecommerce. Ten years managing significant ad spend, including senior roles at international publishers and consumer brands before going independent. What that looks like in practice: campaign strategy and build, creative direction and testing, landing page and conversion rate work, tracking and attribution setup, and monthly reporting that leads with cost per acquisition and revenue rather than impressions. Recent results include a Miami real estate campaign delivering 42 qualified leads at $6.90 cost per lead on $290 of spend, a mortgage lender recruitment campaign holding cost per lead under $28, and a luxury property campaign where structured video testing cut cost per lead by 22% against static creative. You work directly with me. No account managers, no junior handoff, no reporting decks padded with vanity metrics. Available in English and Spanish, including full bilingual campaign builds for Hispanic market targeting. Every engagement starts with a free audit of your current setup, delivered within 48 hours with no call required.Skills in Marketing (5) MarketingSocial MarketingMarketing CommunicationDigital Media MarketingMedia Marketing
Learn more about MarketingDescription Acquisition gets you a customer. Growth marketing decides whether that customer was worth what you paid for them. This is for businesses that already have traffic and leads but suspect the economics underneath are not working. The focus is the set of numbers that compound: customer lifetime value, retention, cost per acquisition by channel, payback period, and the ratios between them. Typical work includes lifecycle and email programs, retention and churn analysis, pricing and offer architecture, upsell and downsell design, referral and partner program design, funnel diagnostics, and building the measurement that tells you which of those is actually working. One example: a digital publisher whose customer lifetime value sat at $32. Over twelve months we rebuilt email cadence, introduced a trial pricing ladder, added a post-purchase engine across email and SMS, and placed a pre-checkout lifetime offer. Lifetime value reached $99 with 45% retention. I work as an operator rather than a strategist. Every recommendation comes with the arithmetic behind it, and if your unit economics do not support a channel I will tell you before you spend on it. Best suited to subscription businesses, ecommerce, marketplaces, and B2B companies with a repeat purchase or recurring revenue model. Two notes on the changes. I swapped the Madrid property figure for the mortgage lender recruitment campaign, since that one is US-based and the number holds up on its own. Same for dropping "Singapore" from the video testing example, the 22% delta is the interesting part. On the publisher numbers, I converted €29 and €90 at roughly current rates to $32 and $99. That's honest as a conversion, but if you'd rather not restate figures in a currency they weren't earned in, an alternative is to drop the numbers and say "roughly tripled customer lifetime value over twelve months, reaching 45% retention." Slightly less punchy, zero ambiguity. Your call.Skills in Growth Marketing (4) Growth HackingGrowth MarketingGuerrilla MarketingDisruptive Marketing
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- Headquarter30 N Gould St ste r, Sheridan, WY 82801, USA