The Point Marketing and Branding Company | iGaming

Yerevan, Armenia

Welcome to The Point, a premier digital marketing agency specializing in delivering cutting-edge solutions for the iGaming industry. We offer a comprehensive suite of services designed to elevate your online presence, optimize user engagement, and drive growth in the highly competitive iGaming market. Branding: Crafting a distinctive, memorable brand that resonates with your audience and stands out in a crowded market. iGaming Marketing: Tailored strategies to boost your casino, sportsbook, or online gaming platform, ensuring maximum visibility and player acquisition. UI/UX Design: User-centric design that enhances player experience, increasing retention and conversion rates through intuitive interfaces and seamless navigation. SEO Services: Proven SEO strategies to improve search rankings, increase organic traffic, and enhance your brand's visibility on major search engines. Graphic Design: Stunning visuals, logos, and creative assets that reflect your brand identity and capture the attention of players. Website Management: Comprehensive management services to keep your website running smoothly, with ongoing updates, security, and optimization. CRM Solutions: Advanced Customer Relationship Management systems to engage and retain players, driving lifetime value through personalized campaigns and promotions. Affiliate Marketing: Performance-driven strategies that connect your brand with the right affiliates, boosting traffic and conversions. Social Media Marketing (SMM): Engaging social media campaigns across platforms to build brand awareness and foster a loyal gaming community. Online Casino Setup: A full-package service to launch your online casino, including licensing, platform setup, payment integration, and marketing strategies. Whether you're looking to launch a new iGaming platform or optimize an existing one, we’re here to make your brand shine in the digital world.

22 people in their team

Speaks Armenian, English, Russian, Arabic

10 projects in their portfolio

Sortlist member since 2026

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Services

12 services offered by The Point Marketing and Branding Company | iGaming

Description
Our multidisciplinary team of marketing specialists, data analysts, and campaign strategists manages every aspect of your iGaming digital marketing. We start with in-depth research into your market, audience, competitors, and performance history to build a strong data-driven foundation. Based on these insights, we develop a tailored strategy covering messaging, channels, creatives, and growth opportunities. We define clear KPIs and maintain full transparency throughout the process, ensuring every action is measurable and aligned with your business goals. Our approach is focused on continuous optimization and delivering real, impactful results for your brand.
Skills in Digital Strategy (15)
Online MarketingSearch Engine MarketingDigital Media MarketingDigital ConsultingTraffic GenerationDigital Marketing StrategyDigital Marketing ConsultingTraffic AcquisitionDigital AdOnline Marketing Campaign+5
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Description
Bring your brand to life with professional graphic and print design. We create visually striking designs that communicate your message clearly and strengthen your brand identity across both digital and physical media. From marketing materials to print-ready assets, every detail is crafted for impact and consistency. With a focus on creativity and precision, we deliver high-quality visuals that help your business stand out, build recognition, and leave a lasting impression.
Skills in Graphic Design (30)
IllustrationPrint DesignLogo DesignBrochure DesignVisual DesignMagazine DesignBrochureInfographic DesignTypographyCreative Design+20
Works in Graphic Design (7)
Clients in Graphic Design (4)
MadamJoSports | international
LasBetSports | international
BethouseEntertainment & Events | international
BetBlitzEntertainment & Events | international
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Description
Elevate your gambling platform with expert UI/UX design. We create intuitive, high-performing interfaces that guide players smoothly, improve engagement, and turn visitors into loyal users. Every design is focused on clarity, usability, and conversion. With deep experience in the iGaming industry, we balance visual appeal with strategic user flow-ensuring your platform stands out, performs better, and delivers a seamless gaming experience from start to finish.
Skills in Website Creation (24)
Website DevelopmentShowcase WebsiteResponsive Web DesignWeb ContentLanding Page DesignResponsive WebsiteBlog CreationSmall Business Web DesignCustom WebsiteWebsite Optimization+14
Work in Website Creation (1)
Client in Website Creation (1)
BahisBeyEntertainment & Events | international
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Description
Social Media Marketing for Online Casinos We help online casino brands grow their presence, build strong communities, and drive real conversions through strategic social media marketing. Our tailored approach focuses on increasing brand awareness, boosting engagement, and turning audiences into active players through targeted content and optimized campaigns. With a deep understanding of the iGaming industry, we create impactful strategies that deliver measurable results and long-term growth for your brand.
Skills in Social Media (23)
Social Media MarketingSocial Media ManagementSocial Media StrategySocial Media AnalysisSocial Media ContentSocial Media ServicesSocial Media CampaignFacebook MarketingSocial Media CopywritingSocial Marketing+13
Works in Social Media (3)
Clients in Social Media (3)
Tom Horn GamingEntertainment & Events | international
CasinokaiEntertainment & Events | international
7betkSports | international
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Description
Strengthen your customer relationships with powerful CRM solutions. We design and implement tailored CRM systems that help you manage leads, improve communication, and streamline business processes for greater efficiency and growth. Our approach focuses on understanding your business needs, optimizing workflows, and delivering data-driven insights that enhance customer engagement and support smarter decision-making. With flexible, scalable solutions, we help you build stronger connections, improve retention, and drive long-term business success.
Skills in Software Development (7)
Software ArchitectureCRM ConsultingZoho CRM ConsultingSoftware LocalizationC# (C-Sharp) DevelopmentC++ DevelopmentSoftware Testing and QA
Works in Software Development (2)
Clients in Software Development (2)
FeedB2BSports | international
BethouseEntertainment & Events | international
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Description
Make every event unforgettable with professional event management. We plan and execute seamless events that reflect your brand, engage your audience, and deliver memorable experiences. From concept development to on-site coordination, every detail is handled with precision and creativity. With a focus on organization, impact, and smooth execution, we ensure your events run flawlessly and achieve your business goals while leaving a lasting impression.
Skills in Event (6)
Event MarketingEvent ManagementEvent PlanningPR EventsExhibition OrganizationEvent Conceptualization
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Description
Create high-converting gambling platforms with expert UI/UX design. We design intuitive, engaging interfaces that guide players seamlessly, improve usability, and boost conversions. Every user journey is carefully crafted to turn visitors into loyal customers. With deep experience in the iGaming industry, we balance aesthetics and functionality to ensure your platform stands out, retains users, and delivers a smooth, engaging experience from start to finish.
Skills in Ergonomy (UX/UI) (27)
UX DesignUI DesignDesign ThinkingUsability TestingUser ResearchUser TestingUser JourneyUX ResearchCustomer Journey MappingInteraction Design+17
Works in Ergonomy (UX/UI) (3)
Clients in Ergonomy (UX/UI) (3)
MadamJoSports | international
FeedB2BSports | international
BahisBeyEntertainment & Events | international
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Description
Dominate search rankings with our expert SEO services tailored for the iGaming industry. We help betting and gambling businesses improve visibility on search engines like Google through strategic, long-term SEO solutions that drive consistent organic growth. With years of industry experience, we conduct in-depth audits, build custom strategies, and optimize both on-page and off-page SEO to strengthen your online presence and outperform competitors. Our goal is simple-boost your rankings, increase traffic, and deliver sustainable results that keep your business ahead.
Skills in SEO (28)
Search Engine OptimizationLocal SEOLink BuildingOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO ConsultingMobile SEO+18
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Description
Elevate your brand with a professional logo and brand book. We create unique, memorable logos and complete brand guidelines tailored to your business, with strong experience in the iGaming industry. Your logo becomes the core of your identity-reflecting your vision, values, and positioning. Our process includes understanding your goals, defining brand elements, and designing a distinctive identity that stands out. We also deliver a full brand book to ensure consistency across all visuals and communications.
Skills in Branding & Positioning (23)
BrandingBrand IdentityBrand DevelopmentDigital BrandingBrand AwarenessSocial Media BrandingLuxury BrandingBrand NamingBrand DesignB2B Branding+13
Work in Branding & Positioning (1)
Client in Branding & Positioning (1)
ichancySports | international
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Description
Boost your iGaming brand with high-performance advertising. We create and manage targeted ad campaigns that increase visibility, attract quality players, and drive real conversions. From eye-catching creatives to precise audience targeting, every campaign is built for maximum impact. With deep industry experience, we optimize performance across channels to ensure your brand reaches the right users at the right time-delivering measurable results and sustainable growth.
Skills in Advertising (19)
Corporate AdvertisingAdvertising CampaignGoogle AdvertisingCreative AdvertisingDisplay MarketingBrand AdvertisingFull-ServiceLuxury AdvertisingBusiness AdvertisingCommercial Advertising+9
Learn more about Advertising