The Protagonist Design Co. (+ 6 reviews) | Sortlist
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The Protagonist Design Co.

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Greater London, United Kingdom
Dedicated to transforming the world through meaningful and impactful visual communication.
The Protagonist Design Co. is a people-centric creative agency dedicated to transforming ideas into visually compelling experiences. Driven by a passion for exploring the meaning behind aesthetic choices, we developed the 16 Aesthetic Archetypes to uncover four key aspects of the aesthetic perspective: energy, tactics, mind, and nature. Our mission extends beyond design. We aim to create a meaningful impact by supporting charities, non-profit organisations, and marginalised communities. With a focus on innovation and attention to detail, we offer a diverse range of services, including branding, graphic design, digital marketing, and content creation. Our team works closely with clients to craft unique and impactful solutions that resonate with their audiences and elevate their brands. At The Protagonist Design Co., we believe in the transformative power of design to tell stories, inspire action, and shape the future.
2 people in their team
Speaks Chinese, English, Korean
3 projects in their portfolio
Sortlist member since 2025
Founded in 2015

Services

16 services offered by The Protagonist Design Co.

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  • Description
    Print Service: Our Methodology and What You Can Expect

    At The Protagonist Design Co., we pride ourselves on offering a comprehensive and tailored print service, ensuring that every project reflects the highest standards of quality and craftsmanship. Whether you require bespoke business stationery, elegant promotional materials, or distinctive custom prints, our team is dedicated to delivering results that are both sophisticated and impactful.

    Our Methodology
    Consultation & Understanding Your Requirements: Our process begins with a thorough consultation to fully understand your specific needs, objectives, and brand ethos. We take the time to discuss every detail to ensure that your vision is clearly realised in the final product.

    Design & Conceptual Development: Our team of seasoned designers will collaborate closely with you, offering expert guidance to develop a concept that is as visually captivating as it is aligned with your brand’s identity. Each design is crafted with precision, keeping both aesthetics and print optimisation at the forefront.

    Proofing & Revisions: Once the design is ready, we provide a digital proof for your approval. This is your opportunity to review the design and suggest any revisions or refinements. We value your feedback and make any necessary adjustments to ensure the final version meets your impeccable standards.

    Printing & Production: Upon final approval, we proceed to the production phase. Our state-of-the-art printing technology, coupled with premium-grade materials, ensures that every print is executed with exceptional clarity and precision. Whether it is a limited run or a large-scale order, our attention to detail remains unwavering.

    Delivery & Final Inspection: Once your prints are ready, they will be carefully packaged and delivered to your specified location, ensuring the highest level of care during transit. We conduct a final inspection to guarantee that every print meets the exceptional standards that we are known for.

    What You Can Expect
    Uncompromising Quality: We use only the finest materials and the latest technology to ensure your prints are of the highest calibre, exhibiting vibrancy and clarity.
    Bespoke Design: Each project is meticulously tailored to your unique specifications, whether in terms of paper type, finish, or design elements, to reflect your brand's essence.
    Dependability: Our commitment to excellence is matched only by our reliability. We deliver on time, every time, with no compromise on quality.
    Personalised Service: We offer a bespoke service throughout the entire process, ensuring that your experience is seamless and satisfying at every stage.
    Sustainability: We are dedicated to sustainability and offer environmentally conscious options where possible, using eco-friendly materials and practices to support your brand’s green initiatives.
    Whether you are commissioning elegant marketing brochures, distinguished event banners, or sophisticated packaging designs, you can trust us to deliver with the utmost professionalism and finesse.
    Skills in Print (21)
    Print AdvertisingPrint DesignBrochure DesignMagazine DesignBrochureEditorial DesignBusiness Card DesignFlyer ConceptionDigital PrintingPrint Material+11
    Works in Print (2)
    China Airlines UK | Magazine Ads Design - Print
    China Airlines UK | Exhibition & Character Design - Print
    Review in Print (1)
    Paul Wells
    Clients in Print (2)
    China Airlines UKAviation & Aerospace | international
    China Airlines UKAviation & Aerospace | international

    Learn more about Print


  • Description
    At The Protagonist Design Co. we believe that design is more than just an aesthetic pursuit – it is a strategic tool that shapes perceptions, communicates messages, and drives engagement. Our graphic design services are tailored to elevate your brand’s visual identity, ensuring that every design choice reflects your values, resonates with your audience, and positions your brand at the forefront of its industry.

    Our Design Philosophy
    Timeless and Elegant Design: Our approach to graphic design is rooted in the belief that simplicity, elegance, and functionality are the pillars of great design. We create visually compelling designs that transcend fleeting trends, ensuring your brand’s visual identity is not only contemporary but also timeless. From intricate details to bold statements, our designs are carefully crafted with precision and flair.

    Brand-Centric Design Solutions: Every design we create is an extension of your brand’s identity. By understanding your brand’s essence, values, and audience, we produce bespoke visual solutions that embody your brand’s personality. Whether it’s a logo, marketing materials, or digital assets, our designs maintain consistency and cohesiveness, creating a unified brand experience across all touchpoints.

    Innovation and Creativity: Our team thrives on innovation, continuously pushing the boundaries of creativity. We approach each project with fresh eyes, infusing new ideas and perspectives to ensure that your designs stand out in a competitive marketplace. Our creative process is collaborative, and we work closely with you to bring your vision to life, while providing expert advice and insights along the way.

    User-Focused Design: Design is not just about what looks good; it must also serve its intended purpose. Our user-focused approach ensures that every design is both visually striking and functional. From websites and apps to print materials and social media assets, we craft designs that engage and inspire your audience, while making it easy for them to navigate and interact with your content.

    Attention to Detail: The difference between good and great design lies in the details. Our meticulous attention to every element – from typography to colour theory, layout, and spacing – ensures that each design we produce is polished, professional, and impactful. We understand that every detail matters, and we ensure that nothing is overlooked in the pursuit of perfection.

    What You Can Expect
    Bespoke Design Solutions: We create unique, tailor-made designs that reflect your brand’s essence and speak directly to your audience.
    Creative Excellence: Expect innovative and creative concepts that are both visually stunning and strategically aligned with your goals.
    Consistency Across Platforms: Our designs ensure that your brand maintains consistency, whether online, in print, or across digital media.
    Engaging and Functional Designs: We ensure that each design is not only visually engaging but also serves its functional purpose with ease of use and clarity.
    Collaborative Process: We work closely with you, taking your ideas and turning them into striking visual solutions that exceed expectations.
    Attention to Quality: From concept to final execution, we pride ourselves on delivering the highest quality of design work, every time.
    Elevating Your Brand with Design
    Whether you’re seeking to create a compelling brand identity, develop marketing materials, or build an engaging digital presence, our graphic design services are crafted to leave a lasting impression. We focus on creating designs that speak volumes, connect with your audience, and elevate your brand’s presence with sophistication and style.
    Skills in Graphic Design (60)
    IllustrationPrint DesignLogo DesignBrochure DesignVisual DesignMagazine DesignBrochureInfographic DesignEditorial DesignTypography+50
    Works in Graphic Design (3)
    Hermes - Graphic Design
    China Airlines UK | Magazine Ads Design - Graphic Design
    China Airlines UK | Exhibition & Character Design - Graphic Design
    Review in Graphic Design (1)
    Marita Hwang
    Clients in Graphic Design (3)
    China Airlines UKAviation & Aerospace | international
    HermesLuxury Goods & Jewelry | regional
    China Airlines UKAviation & Aerospace | international

    Learn more about Graphic Design


  • Description
    Branding & Positioning: Elevating Your Brand Identity with Purpose

    At The Protagonist Design Co., we understand that branding is not merely about aesthetics; it is about crafting an identity that resonates with your audience and positions your brand strategically in the marketplace. Our expert team works closely with you to cultivate a brand presence that is both distinctive and aligned with your core values and business goals.

    Our Approach to Branding
    In-Depth Brand Discovery: Our process begins with a comprehensive exploration of your brand’s vision, mission, and values. Through insightful discussions and market research, we gain a thorough understanding of your audience, competitors, and industry trends. This ensures that every branding decision is rooted in strategy and insight.

    Crafting a Unique Brand Identity: From the development of a memorable logo to the creation of a cohesive colour palette, typography, and visual elements, we work meticulously to define a unique brand identity that sets you apart. Our design philosophy is centred on creating timeless, elegant designs that reflect your brand’s personality and connect with your audience on a deeper level.

    Brand Messaging & Voice: Beyond visual identity, your brand’s voice and messaging are pivotal in forging a connection with your audience. We help you articulate your message with clarity, consistency, and purpose across all touchpoints—ensuring that your voice remains true to your values while appealing to your target market.

    Positioning Strategy: A well-positioned brand stands out in a crowded marketplace. We assist in defining your brand’s unique position relative to competitors, focusing on what makes you exceptional. Through a carefully crafted positioning strategy, we highlight your unique selling points (USPs) and create a narrative that resonates with your audience’s aspirations and needs.

    Brand Guidelines: To ensure consistency, we develop a comprehensive brand guide, encompassing visual standards, tone of voice, and messaging guidelines. This document serves as a reference point for all marketing materials, ensuring that your brand remains cohesive and recognisable, no matter the platform or medium.

    What You Can Expect

    Strategic Alignment: Every branding decision is made with your business goals in mind. Our focus is on creating a brand that not only looks exceptional but also drives success through strategic positioning.

    Distinctive Identity: We create brands that stand out, providing you with a unique visual identity and voice that resonate with your target market and foster brand loyalty.
    Market-Driven Insight: We consider the competitive landscape to ensure your brand’s position is strong, relevant, and appealing in an ever-evolving market.

    Long-Term Vision: Branding is not a one-off task, but a continuous journey. We ensure your brand evolves with the times while remaining true to its core values and vision.
    Tailored Experience: Our branding and positioning solutions are bespoke, ensuring that the strategies and designs we create are uniquely suited to your business needs and aspirations.

    Positioning Your Brand for Success
    With our expert branding and positioning services, you can be confident that your brand will not only make an impact but will also remain memorable and relevant in the minds of your audience. We craft brands that leave lasting impressions, inspire trust, and engage customers with purpose and authenticity.
    Skills in Branding & Positioning (68)
    BrandingBrand PositioningNamingBrand ArchitectureCorporate IdentityVisual IdentityBrand StrategyBrand IdentityBrand DevelopmentEmployer Branding+58
    Works in Branding & Positioning (3)
    Hermes - Branding & Positioning
    China Airlines UK | Magazine Ads Design - Branding & Positioning
    China Airlines UK | Exhibition & Character Design - Branding & Positioning
    Reviews in Branding & Positioning (3)
    Man Chow
    William Walker
    Wendy Yeung
    Clients in Branding & Positioning (3)
    HermesLuxury Goods & Jewelry | regional
    China Airlines UKAviation & Aerospace | international
    China Airlines UKAviation & Aerospace | international

    Learn more about Branding & Positioning


  • Description

    No description provided for this service.

    Works in Marketing (3)
    Hermes - Marketing
    China Airlines UK | Magazine Ads Design - Marketing
    China Airlines UK | Exhibition & Character Design - Marketing
    Review in Marketing (1)
    Peggy Lam
    Clients in Marketing (3)
    HermesLuxury Goods & Jewelry | regional
    China Airlines UKAviation & Aerospace | international
    China Airlines UKAviation & Aerospace | international

    Learn more about Marketing


  • Description

    No description provided for this service.

    Works in Corporate Communication (2)
    China Airlines UK | Magazine Ads Design - Corporate Communication
    China Airlines UK | Exhibition & Character Design - Corporate Communication
    Clients in Corporate Communication (2)
    China Airlines UKAviation & Aerospace | international
    China Airlines UKAviation & Aerospace | international

    Learn more about Corporate Communication


  • Description

    No description provided for this service.

    Works in Content Strategy (2)
    China Airlines UK | Magazine Ads Design - Content Strategy
    China Airlines UK | Exhibition & Character Design - Content Strategy
    Clients in Content Strategy (2)
    China Airlines UKAviation & Aerospace | international
    China Airlines UKAviation & Aerospace | international

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Works in Digital Strategy (3)
    Hermes - Digital Strategy
    China Airlines UK | Magazine Ads Design - Digital Strategy
    China Airlines UK | Exhibition & Character Design - Digital Strategy
    Clients in Digital Strategy (3)
    China Airlines UKAviation & Aerospace | international
    China Airlines UKAviation & Aerospace | international
    HermesLuxury Goods & Jewelry | regional

    Learn more about Digital Strategy


  • Description

    No description provided for this service.

    Works in Market Research (3)
    Hermes - Market Research
    China Airlines UK | Magazine Ads Design - Market Research
    China Airlines UK | Exhibition & Character Design - Market Research
    Clients in Market Research (3)
    China Airlines UKAviation & Aerospace | international
    HermesLuxury Goods & Jewelry | regional
    China Airlines UKAviation & Aerospace | international

    Learn more about Market Research


  • Description

    No description provided for this service.

    Work in Graphic Identity (1)
    China Airlines UK | Exhibition & Character Design - Graphic Identity
    Client in Graphic Identity (1)
    China Airlines UKAviation & Aerospace | international

    Learn more about Graphic Identity


  • Description

    No description provided for this service.

    Work in Advertising (1)
    China Airlines UK | Magazine Ads Design - Advertising
    Client in Advertising (1)
    China Airlines UKAviation & Aerospace | international

    Learn more about Advertising

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Team

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Awards

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Reviews

6 reviews for The Protagonist Design Co.

5/5
(6 reviews)
WW
William WalkerFounder at Standing Still
ServiceBranding & Positioning
SectorHospitals & Healthcare
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The Protagonist Design Co. assisted in creating a logo, business card, and class attendance card, and even revamped the website to give Standing Still a more professional look. We needed these to reflect the calming, grounded nature of our Chi Kung, Tai Chi, and Mindfulness classes while offering an easy-to-navigate digital experience for potential clients. The Protagonist Design Co. delivered on all fronts, and the results perfectly aligned with the tranquil atmosphere we wanted to convey.

What did you enjoy the most during your collaboration?I particularly appreciated the personalised approach taken by the team. They took the time to understand the essence of Standing Still and ensured that every design element—whether for the website, business card, or attendance card—captured the peaceful and balanced energy we aim to share with our students. The experience was collaborative, and their creativity made the process enjoyable.

Are there any areas for improvements?The Protagonist Design Co. is always looking to advance their skills, and this forward-thinking mindset is evident in the exceptional work they delivered. So, I don’t think there’s anything more I can ask for from my side—work well done!

William Walker recommends this agency


ServiceBranding & Positioning
SectorHospitals & Healthcare
Team1 - 10

PW
Paul WellsManager at Jamyang Buddhist Centre London
ServicePrint
SectorNon-profit
Team201 - 500
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The Protagonist Design Co. helped us with graphic designs for various uses, including the signage for Lotus Guesthouse, along with other branding materials. We needed designs that captured the peaceful, welcoming environment of Jamyang London Buddhist Centre, and the team truly understood the essence of our space. Their work provided us with cohesive and thoughtful designs that reflect our values and help us engage with our community.

What did you enjoy the most during your collaboration?The Protagonist Design Co. was a pleasure to work with. Their attention to detail, creativity, and ability to translate our ideas into beautiful, functional designs made all the difference. Whether it was the signage or other materials, each piece perfectly represented the calm and serenity we wanted to convey. Their professionalism and collaborative approach ensured everything was delivered smoothly and on time.

Are there any areas for improvements?Overall, our experience was very positive, and there’s nothing I would suggest improving. The Protagonist Design Co. exceeded our expectations.

Paul Wells recommends this agency


ServicePrint
SectorNon-profit
Team201 - 500

MC
Man ChowFounder at Lilgaauzok
ServiceBranding & Positioning
SectorBeauty
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The Protagonist Design Co. helped bring our brand’s vision to life through beautifully crafted designs for our Instagram, name cards, and product labels. As a business focused on handmade natural lip balms and unique mosaic stone coasters, we needed a design that reflected the warmth, care, and natural beauty of our products. The team understood our vision perfectly, creating designs that truly captured the essence of lilgaauzok.

What did you enjoy the most during your collaboration?Working with The Protagonist Design Co. was a fantastic experience. They brought a high level of creativity, attention to detail, and professionalism to the project. The designs they created for our Instagram, name cards, and product labels not only captured the heart of our brand but also elevated it. They ensured every design element matched the purity and craftsmanship we pride ourselves on, making everything feel cohesive and intentional.

Are there any areas for improvements?Overall, our experience was incredibly positive. I can’t think of any areas for improvement at this time. The team delivered beyond our expectations.

Man Chow recommends this agency


ServiceBranding & Positioning
SectorBeauty
Team1 - 10

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https://theprotagonistdesign.com/

  • HeadquarterWolfington Road, London, UK