The Second Floor

Leicester, United Kingdom

Leicester marketing agency: SEO, websites and Google Ads

The Second Floor is a marketing agency at 78 Friday Street, Leicester. We help businesses get found by the people already searching for them: in Google, in Google Maps and in AI answers such as ChatGPT. Most of our work is SEO: technical audits and fixes, local SEO and Google Business Profiles, content that answers real customer questions, and AI search visibility. We also design and build fast websites, run Google Ads, and set up GA4 and conversion tracking so every result can be checked. We started inside Unchained Music, a Leicester music company, and grew its organic traffic 430% in 18 months. Since then we have worked with ecommerce brands, home builders, financial services firms and independent artists in the UK and the US. One senior lead on every account, weekly written updates, no long-term contracts, and reporting tied to enquiries and sales rather than vanity metrics.

7 people in their team

Speaks English

7 projects in their portfolio

Sortlist member since 2026

Founded in 2025

No review yetBe the first to write one

Compare to other agencies

Services

5 services offered by The Second Floor

Description
Fast, accessible websites built to be found: clean structure, proper schema, quick load times and pages written for real searches. We design, build, host and hand over, with GA4 and conversion tracking wired in from day one.
Learn more about Website Creation
Description
GA4 set-up or migration, Google Tag Manager, conversion tracking for forms and calls, and dashboards that show which channels bring enquiries. Useful before any SEO or ads spend, so results can be checked.
Work in Web analytics/Big data (1)
Client in Web analytics/Big data (1)
Williams HomesReal Estate
Learn more about Web analytics/Big data
Description
Google Ads (Search and Performance Max) built around enquiries and sales, not clicks. We fix conversion tracking first, tighten keywords and negatives, write the ads, and report weekly on cost per lead. Suits local service businesses, ecommerce and B2B.
Works in Online Advertising (3)
Clients in Online Advertising (3)
NASHMusic
Eden GoodsE-commerce
Williams HomesReal Estate
Learn more about Online Advertising
Description
Content plans built from real search data: what your customers ask, which questions competitors answer and where the gaps are. We write briefs and articles that answer those questions properly, link them into the right pages, and structure them so Google and AI answers can quote them. Every piece is checked by a person before it goes live.
Learn more about Content Strategy
Description
SEO for businesses in Leicester, the UK and the US. We start with a technical audit and keyword research, fix what is holding the site back, then build pages and content that answer what customers actually search for. Local SEO and Google Business Profile work for businesses that want map-pack enquiries, plus AI search visibility so you show up in ChatGPT and Google AI answers. One senior lead, weekly written updates, reporting tied to enquiries and sales, and no long-term contract.
Works in SEO (4)
Clients in SEO (4)
Confidential affiliate publisherMedia
Paradigm LifeBanking & Financials
Amateur AthleteE-commerce
Unchained MusicMusic
Learn more about SEO