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The Vale Co.

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Nairobi, Kenya
Google Ads for Nairobi Service Businesses That Need Calls, Not Clicks. Call-Generation Specialists.
The Vale Co. is a Nairobi-based Google Ads specialist agency focused on one outcome: generating direct phone calls, qualified leads, and measurable sales for service businesses and e-commerce brands in Kenya and across East Africa. We don't manage campaigns. We build call-generation systems. Every campaign we run is structured around how your customers actually search and make decisions, not how most agencies want to report impressions. For service businesses, that means call-first campaign architecture, high-intent keyword targeting, and geographic precision that reaches the exact areas your business serves. For e-commerce brands, that means Shopping campaign restructure, feed optimisation, and conversion tracking that shows you the real cost per sale. Our results are verified and public. 608 direct phone calls in 90 days for a Nairobi emergency towing company at $0.12 per click. 455 call conversions in 66 days for an industrial lifting and logistics company at $0.21 per click. 286 emergency calls in 3 weeks at Ksh 18 per call. 133% more e-commerce conversions at 21% lower cost per acquisition. Every number is backed by Google Ads dashboard screenshots, not estimates. Google Ads Search Certified. Google Conversion Optimisation Certified. Founded in Nairobi in 2025. We work remotely across Kenya and East Africa, and we limit active client partnerships to ensure every account receives the attention it needs to perform. If your business has real search demand and you want to convert that demand into revenue; calls, bookings, and sales, we offer a free Google Ads account audit. We'll show you exactly where the opportunity is and what a structured campaign would look like for your market.
1 person in their team
Speaks English, Swahili
4 projects in their portfolio
Works remotely across the globe
Sortlist member since 2026
Founded in 2025
2 awards conferred
5/5
(1 review)

Services

4 services offered by The Vale Co.

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  • Description
    We build Google Ads call-generation systems for service businesses and B2B companies in Nairobi and across Kenya. While most agencies optimise for website traffic, we optimise for the only metric that drives revenue for service businesses: phone calls from people ready to book. Our campaigns are built around how Nairobi customers actually search; with urgency, from mobile, and ready to call. We use call-first campaign architecture, high-intent keyword targeting, geographic precision targeting, and peak-demand ad scheduling to capture buyers at the exact moment they need your service. Verified results: 608 direct phone calls in 90 days for a Nairobi emergency towing company at $0.12 per click. 455 verified call conversions in 66 days for an industrial lifting and logistics company at $0.21 per click. 286 emergency calls in 3 weeks at Ksh 18 per call, 87% below the Kenya market average. Every result is backed by Google Ads dashboard screenshots. Google Ads Search Certified. Conversion Optimisation Certified.
    Skills in Online Advertising (4)
    Digital AdvertisingPerformance MarketingSearch Engine AdvertisingROI Optimization
    Works in Online Advertising (4)
    608 Phone Calls in 90 Days for a Nairobi Emergency Towing Business - Online Advertising
    455 Direct Calls in 66 Days For a B2B Lifting & Logistics Company - Online Advertising
    286 Emergency Calls at Ksh18 Each in 3 Weeks Nairobi Emergency Service - Online Advertising
    133% More Conversions, 21% Lower CPA for a Kenyan E-Commerce Store - Online Advertising
    Clients in Online Advertising (4)
    Elite Towing CompanyAutomotive | local
    Elite Lifting & Logistics KenyaConstruction | national
    Elites Towing ServicesTransportation | local
    Water Heaters Supplies & Interiors KenyaE-commerce | national
    Learn more about Online Advertising
  • Description
    We help Nairobi service businesses grow revenue through structured Google Ads performance systems, not generic campaigns that burn budget on traffic that never converts. Growth, for our clients, is measured in calls answered, jobs booked, and revenue generated, not impressions. Our approach: identify the highest-intent searches in your market, eliminate wasteful clicks through search term pruning and negative keyword management, and build campaigns that scale efficiently as the account matures. Clicks doubled for our towing client over 90 days while cost per click held flat at $0.12. E-commerce conversions grew 133% while cost per acquisition dropped 21%, without increasing total ad budget. We serve service businesses (emergency services, construction, logistics, healthcare, professional services) and e-commerce brands in Kenya and East Africa. Google Ads Search Certified. Conversion Optimisation Certified.
    Skills in Growth Marketing (5)
    Lead GenerationConversion Rate OptimizationCustomer AcquisitionB2B Lead GenerationCTR Optimisation
    Works in Growth Marketing (4)
    608 Phone Calls in 90 Days for a Nairobi Emergency Towing Business - Growth Marketing
    455 Direct Calls in 66 Days For a B2B Lifting & Logistics Company - Growth Marketing
    286 Emergency Calls at Ksh18 Each in 3 Weeks Nairobi Emergency Service - Growth Marketing
    133% More Conversions, 21% Lower CPA for a Kenyan E-Commerce Store - Growth Marketing
    Review in Growth Marketing (1)
    Jones K.
    Clients in Growth Marketing (4)
    Elite Towing CompanyAutomotive | local
    Elite Lifting & Logistics KenyaConstruction | national
    Elites Towing ServicesTransportation | local
    Water Heaters Supplies & Interiors KenyaE-commerce | national
    Learn more about Growth Marketing
  • Description
    Before running a single ad, most Nairobi businesses need a clear Google Ads strategy and a clean account foundation. We audit existing campaigns to find wasted spend, structural problems, and missed conversion opportunities, then build or rebuild the account around what actually drives revenue for your specific business type and market. For service businesses: call-first structure, high-intent local keyword strategy, geographic targeting mapped to your service area, and conversion tracking that shows exactly which ads generate calls. For e-commerce brands: Shopping campaign architecture, product feed quality, ROAS targeting, and clean attribution so you know your true cost per sale. Clients who start with a strategy-first approach see faster results with less wasted spend. Based in Nairobi. Serving Kenya and East Africa. Google Ads Search Certified. Conversion Optimisation Certified.
    Skills in Digital Strategy (5)
    Search Engine MarketingDigital AnalyticsDigital ConsultingDigital Marketing StrategyTraffic Acquisition
    Works in Digital Strategy (3)
    608 Phone Calls in 90 Days for a Nairobi Emergency Towing Business - Digital Strategy
    455 Direct Calls in 66 Days For a B2B Lifting & Logistics Company - Digital Strategy
    133% More Conversions, 21% Lower CPA for a Kenyan E-Commerce Store - Digital Strategy
    Clients in Digital Strategy (3)
    Elite Towing CompanyAutomotive | local
    Elite Lifting & Logistics KenyaConstruction | national
    Water Heaters Supplies & Interiors KenyaE-commerce | national
    Learn more about Digital Strategy
  • Description
    For Kenyan e-commerce stores, Google Shopping and Search campaigns are only as good as the account structure and product feed behind them. Fragmented campaigns, poor feed quality, and weak conversion tracking are the three most common reasons e-commerce Google Ads underperform in the Kenyan market. We restructure Shopping campaigns, optimise product feeds for title relevance and attribute completeness, and implement targeting that prioritises conversion value over impression share. Result: a Kenyan home improvement retailer saw conversions increase 133% from 73 to 170 while cost per acquisition dropped 21% from $0.79 to $0.62, no increase in ad spend required. We serve e-commerce brands across Kenya and East Africa selling via Shopify, WooCommerce, and local platforms. Google Ads Search Certified. Conversion Optimisation Certified.
    Skills in E-commerce (7)
    Google ShoppingEcommerce AnalyticsRevenue TrackingShopify MarketingeCommerce ConsultingeCommerce MarketingWooCommerce
    Work in E-commerce (1)
    133% More Conversions, 21% Lower CPA for a Kenyan E-Commerce Store - E-commerce
    Client in E-commerce (1)
    Water Heaters Supplies & Interiors KenyaE-commerce | national
    Learn more about E-commerce
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Team

1 member in The Vale Co.'s team

The Vale Co. cover
StoryFounded in Nairobi in 2025. Google Ads Search Certified + Conversion Optimisation Certified. We specialise in call-generation campaigns for service businesses across Kenya. 608 calls in 90 days. 455 calls in 66 days. Verified data, plain-language reporting, real results.
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Awards

The Vale Co. was awarded 2 times

Google Search Ads Certified2025-05-01Certification
Conversion Optimization Certified2025-09-01Certification

Reviews

1 review for The Vale Co.

5/5
(1 reviews)
JK
Jones K.Operations manager at Amplify Digital Solutions
ServiceGrowth Marketing
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?To implement targeted Google Ads that generate high-quality inbound leads for our Nairobi service business. As a local service provider, we struggled with inconsistent lead flow&poor visibility among high-intent Kenyan customers. We collaborated and built an optimized paid search strategy that systematically captured local search traffic, lowered our overall cost-per-acquisition (CPA), and established a predictable pipeline of booked appointments to successfully scale our operations in Nairobi.

What did you enjoy the most during your collaboration?What stood out most was their highly data-driven approach to local lead generation. They did not just launch generic Google Ads campaigns; they deeply understood the Nairobi service market dynamics. Their proactive communication, transparent weekly data reporting, and rapid optimization loops gave us full visibility into our ad spend. It was refreshing to work with an agency in Kenya that prioritizes actual business revenue and booked appointments over vanity metrics like impressions or clicks.

Jones K. recommends this agency

ServiceGrowth Marketing
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Contact

Contact details of The Vale Co.

Details

  • HeadquarterSunton kasarani, Nairobi, Kenya