THINGS (+ 6 reviews) | Sortlist
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THINGS

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Milan, Italy
Product and Innovation Design
THINGS IS a product & innovation design agency for disrupting global B2C/ B2B markets. We design compelling experiences for hybrid (IoT) or pure digital products & services (including any kind of functional touchpoints: physical devices, web apps/sites, mobile apps, environmental...) and communication touchpoints (websites, interactive showcases, video tutorials, packaging, brochures...). We create easy, immediate & natural (voice, gesture, haptic) interactions to increase inclusivity and bring real value to every stakeholder and user.
18 people in their team
Speaks English, Italian
14 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2016
Founded in 2013
3 awards conferred
5/5
(6 reviews)
Open website

Services

12 services offered by THINGS

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  • Description
    We analyse consumer insights, user experiences and business models, inspiring our clients with innovative design trends.
    We identify strategic scenarios for successful products & services integrating digital and physical worlds.
    Skills in Innovation (10)
    DesignInternet of ThingsNatural Language ProcessingRobotic Process AutomationIOTMixed Reality DevelopmentSensory MarketingUser Experience DesignProduct DesignDesign Thinking
    Works in Innovation (13)
    4box: Smart Power Control App - Innovation
    Eye Op: A Vision for the Future of Ophthalmic Care - Innovation
    A Digital Ecosystem for Authentic Wine Journeys - Innovation
    Contactless studio space for pianists - Innovation
    Review in Innovation (1)
    Chindu Kabir
    Clients in Innovation (13)
    TwinklyConsumer Electronics | international
    PianoLinkMusic | regional
    SDG groupHospitals & Healthcare | international
    AutoctonoWine & Spirits | national
    Learn more about Innovation
  • Description
    It’s all about making interfaces more comfortable, intuitive, and efficient for users.
    The activities involved are: Click Path Analysis, Thumb Zone Testing (Mobile), understanding the relationship between target size/distance and usability, Eye-Tracking or Visual Hierarchy Test (A/B testing included, adjust visual hierarchy (colors, font size, placement) accordingly), Accessibility Ergonomics Audit, Usability Testing with Real Users, Usability Testing with Real Users, UI Component Size Check.
    Skills in Ergonomy (UX/UI) (15)
    FramerInterface DesignUser TestingUser Experience DesignUser ResearchDigital StrategyUI DesignUX DesignUX optimizationUser Experience Optimization+5
    Works in Ergonomy (UX/UI) (14)
    4box: Smart Power Control App - Ergonomy (UX/UI)
    Eye Op: A Vision for the Future of Ophthalmic Care - Ergonomy (UX/UI)
    A Digital Ecosystem for Authentic Wine Journeys - Ergonomy (UX/UI)
    Contactless studio space for pianists - Ergonomy (UX/UI)
    Review in Ergonomy (UX/UI) (1)
    Sergio Calza
    Clients in Ergonomy (UX/UI) (14)
    AutoctonoWine & Spirits | national
    Hapu SrlRetail
    4BOXHome Services | national
    Grifo TechInsurance | national
    Learn more about Ergonomy (UX/UI)
  • Description
    Core Specialties in Mobile App Design:
    -UX Design (User Experience);
    Focus: How the app works and feels for the user.
    Specialties: User research & personas, User journey mapping, Wireframing & prototyping, Usability testing, and Information architecture.
    -UI Design (User Interface)
    Focus: How the app looks and how users interact visually.
    Specialties: Visual design & layout, Design systems & components, Typography, color theory, iconography, Interaction design & micro-interactions, Responsive/adaptive layouts
    -Interaction Design
    Focus: How users interact with the app in real time.
    Specialties: Motion design (transitions, animations), Touch gesture design, Feedback and affordances, Navigation flows.
    We can involve tech developers for the coding of the mobile app experience we design.
    Skills in Mobile App (7)
    hybrid mobile appMobile AppApp LocalizationLocalization Servicesmobile designmobile interfaceMobile Prototyping
    Works in Mobile App (12)
    4box: Smart Power Control App - Mobile App
    Eye Op: A Vision for the Future of Ophthalmic Care - Mobile App
    A Digital Ecosystem for Authentic Wine Journeys - Mobile App
    Contactless studio space for pianists - Mobile App
    Reviews in Mobile App (2)
    Dario Cislaghi
    Andrea Vizzini
    Clients in Mobile App (12)
    AutoctonoWine & Spirits | national
    TwinklyConsumer Electronics | international
    SCLAK (Urmet)Consumer Electronics | international
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    Learn more about Mobile App
  • Description
    Web application design encompasses a multidisciplinary process aimed at creating user-centered, functional, and visually engaging digital experiences. The design workflow begins with strategic planning, where objectives are defined, user needs are analyzed through research and personas, and key features are prioritized. Information architecture and user journey mapping help structure the application logically and ensure intuitive navigation.

    Wireframing and prototyping follow, allowing teams to visualize and test core interactions early in the design process. Visual design focuses on crafting consistent user interfaces aligned with branding, accessibility standards, and platform-specific guidelines. Interaction design further enhances usability through responsive layouts, intuitive touchpoints, and microinteractions.

    Throughout the process, usability testing, feedback loops, and iterative refinement ensure that the application meets both user expectations and business goals. This holistic approach balances aesthetics, usability, and technical feasibility, resulting in a scalable and user-friendly web application.
    Skills in Web Application (11)
    webdesignWeb DesignProduct DesignQuality AssuranceFull Stack Developmentweb basedCI IntegrationPrototype DevelopmentDevOps AutomationDevOps Implementation+1
    Works in Web Application (11)
    Eye Op: A Vision for the Future of Ophthalmic Care - Web Application
    Contactless studio space for pianists - Web Application
    Healthpod for Selfcare - Web Application
    Post Op: End to end surgical pathways - Web Application
    Reviews in Web Application (2)
    Marcella Tenti
    Luca Vicentini
    Clients in Web Application (11)
    Italian Fight WearSports | international
    CapsulaPharmaceuticals & Biotech | international
    SCLAK (Urmet)Consumer Electronics | international
    WesiiEnergy & Oil | international
    Learn more about Web Application
  • Description
    Activities for Branding & Positioning, whether you're doing a workshop, brand strategy session, or working on your own project. These are great for teams, startups, designers, marketers — really anyone building or refreshing a brand.
    Some Branding & Positioning Activities:
    -Brand Personality Exercise
    -Competitor Positioning Map
    -Ideal Customer Persona
    -Positioning Statement Workshop
    -Tagline Brainstorm
    -Brand Identity Matching
    -Packaging the Brand
    Skills in Branding & Positioning (14)
    company brandingB2B PositioningIdeal Customer Profile DefinitionB2C PositioningUniques Attributes DefinitionTarget Market DefinitionMessagingBrandingBrand IdentityBrand Naming+4
    Works in Branding & Positioning (7)
    A Digital Ecosystem for Authentic Wine Journeys - Branding & Positioning
    Healthpod for Selfcare - Branding & Positioning
    Post Op: End to end surgical pathways - Branding & Positioning
    Twinkly: Decoration Lighting Reinvented. - Branding & Positioning
    Clients in Branding & Positioning (7)
    Post OpHospitals & Healthcare | international
    Italian Fight WearSports | international
    Grifo TechInsurance | national
    CapsulaPharmaceuticals & Biotech | international
    Learn more about Branding & Positioning
  • Description
    Website creation is a structured process that involves a combination of strategic planning, creative design, content development, technical implementation, and continuous optimization. The core activities we support begin with defining the website’s purpose, identifying target audiences through user personas, and organizing site content via sitemaps and wireframes. These foundational steps guide the design phase, where visual styles, layout mockups, and user interfaces are developed to reflect the brand’s identity and ensure a positive user experience.

    Following design, the development stage brings the website to life using selected platforms or technologies, with a focus on responsiveness, accessibility, and performance. Thorough testing ensures quality control across devices and browsers.
    We involve external developers in coding websites. For no-code solutions, we support them internally.
    Once launched, the website enters a post-launch phase of performance tracking and iterative improvement based on user behavior and analytics. Together, these activities ensure the website is not only visually appealing and functional but also strategically aligned with business goals and user needs
    Skills in Website Creation (5)
    web pageweb storeWeb Designwebdesignweb site
    Works in Website Creation (6)
    A Digital Ecosystem for Authentic Wine Journeys - Website Creation
    Post Op: End to end surgical pathways - Website Creation
    Twinkly: Decoration Lighting Reinvented. - Website Creation
    GO insurtech - Website Creation
    Clients in Website Creation (6)
    TwinklyConsumer Electronics | international
    Italian Fight WearSports | international
    Grifo TechInsurance | national
    Post OpHospitals & Healthcare | international
    Learn more about Website Creation
  • Description
    Graphic design is a creative and strategic discipline that combines visual communication, problem-solving, and aesthetic expression. The design process begins with understanding the client's objectives, target audience, and project requirements through research and briefing sessions. This foundation informs the conceptual development stage, where designers explore ideas, themes, and visual directions aligned with the intended message.

    Core activities include sketching, layout planning, typography selection, color theory application, and the integration of visual elements such as illustrations, photography, and icons. Designers use tools like Adobe Creative Suite or Figma to translate concepts into compelling visual compositions. Iteration, critique, and feedback are integral parts of the workflow, ensuring the final product effectively communicates its purpose and resonates with the intended audience.

    Whether applied to branding, advertising, digital media, or print, graphic design activities are guided by both creative intuition and design principles, balancing form and function to produce impactful and purposeful visual content.
    Skills in Graphic Design (5)
    Cartoon Design2D DesignCanvas Designmotion graphicbranding graphic design
    Works in Graphic Design (10)
    Eye Op: A Vision for the Future of Ophthalmic Care - Graphic Design
    Contactless studio space for pianists - Graphic Design
    Post Op: End to end surgical pathways - Graphic Design
    Twinkly: Decoration Lighting Reinvented. - Graphic Design
    Clients in Graphic Design (10)
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    TwinklyConsumer Electronics | international
    WesiiEnergy & Oil | international
    SCLAK (Urmet)Consumer Electronics | international
    Learn more about Graphic Design
  • Description
    Graphic identity design involves the creation of a cohesive visual system that represents a brand’s personality, values, and positioning across various touchpoints. The process begins with brand discovery and research, where the organization’s mission, target audience, and market landscape are analyzed. Insights from this phase inform the development of key visual components such as logos, color palettes, typography, iconography, and layout systems.

    Designers explore and refine visual concepts through moodboards, sketches, and digital drafts, ensuring that every element reflects the brand’s essence and communicates consistently. Activities often include creating a logo suite, selecting brand fonts, defining color usage, and establishing visual guidelines for imagery and composition. These elements are documented in a brand style guide to ensure consistent application across media, including print, web, packaging, and social platforms.

    The goal of graphic identity design is to build a recognizable, memorable, and emotionally resonant visual presence that supports the brand’s strategic goals and fosters trust with its audience.
    Skills in Graphic Identity (13)
    TypographyBrand Namingbrand valuebrand bookBrand CreationBrand Buildingcolour paletteBrand Book Designbrand typographyGraphic Design+3
    Works in Graphic Identity (6)
    Eye Op: A Vision for the Future of Ophthalmic Care - Graphic Identity
    Post Op: End to end surgical pathways - Graphic Identity
    Twinkly: Decoration Lighting Reinvented. - Graphic Identity
    GO insurtech - Graphic Identity
    Clients in Graphic Identity (6)
    SDG groupHospitals & Healthcare | international
    TwinklyConsumer Electronics | international
    Grifo TechInsurance | national
    Italian Fight WearSports | international
    Learn more about Graphic Identity
  • Description
    Product management is a strategic function that oversees the development, launch, and lifecycle of a product to ensure it delivers value to both users and the business. The process begins with market research, competitive analysis, and customer discovery to identify user needs and opportunities. These insights inform the definition of product vision, goals, and a prioritized roadmap aligned with business objectives.

    Key activities include writing and managing product requirements, coordinating cross-functional teams, and guiding the product through design, development, testing, and release. Product managers facilitate agile workflows, conduct stakeholder communication, and continuously gather feedback through analytics and user testing to iterate and improve the product.

    Throughout the product lifecycle, product management balances user experience, technical feasibility, and business impact, ensuring that every stage of development remains customer-centric, data-informed, and aligned with the overall strategy.
    Skills in Product Management (11)
    RevOpsProduct DesignProduct DevelopmentIndustrial DesignMinimum Viable ProductProduct DiscoveryProduct ExplorationProduct StrategyProduct CoachingProduct Experience+1
    Works in Product Management (3)
    Eye Op: A Vision for the Future of Ophthalmic Care - Product Management
    Post Op: End to end surgical pathways - Product Management
    Hapu: Next level interactive shopping experiences. - Product Management
    Clients in Product Management (3)
    Post OpHospitals & Healthcare | international
    Hapu SrlRetail
    The Stoneygate Eye HospitalHospitals & Healthcare | international
    Learn more about Product Management
  • Description
    Packaging design is a multidisciplinary process that combines functionality, visual appeal, and brand communication to create compelling product presentations. The design journey begins with market research, competitor analysis, and an understanding of the target audience and product positioning. These insights guide the development of packaging concepts that align with brand identity and consumer expectations.

    Core activities include structural design (form, material, and functionality), visual design (graphics, typography, and color schemes), and regulatory considerations such as labeling requirements and sustainability standards. Designers create mockups and prototypes to test aesthetics, usability, and shelf impact, often conducting consumer testing to validate effectiveness.

    Collaboration with product managers, marketers, and manufacturers ensures that the final packaging design meets practical, logistical, and marketing goals. Ultimately, packaging design activities aim to enhance product visibility, protect contents, convey brand values, and influence purchasing decisions at the point of sale.
    Skills in Packaging (4)
    Custom PackagingProduct PackagingCreative PackagingPackaging Design
    Works in Packaging (2)
    Twinkly: Decoration Lighting Reinvented. - Packaging
    TECNE: The Future of Combat Training - Packaging
    Clients in Packaging (2)
    TwinklyConsumer Electronics | international
    Italian Fight WearSports | international
    Learn more about Packaging
In need of one of those services?

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Team

18 members in THINGS's team

THINGS cover
StoryIndependence, multiculturality & interdisciplinarity are fundamental conditions to succeed in designing global products for consumers with respect to cultural bias, behaviors, and habits. We trust in design methodologies and processes. Only by following strictly design-driven processes we can reduce risks of failure.
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Awards

THINGS was awarded 3 times

CSSDA2022-10-1Ui,UX, innovation, Special kudos
CSSDA2020-1-31Site of The Day
BOLD Awards2022-4-1Design with AI, Social Impact

Reviews

6 reviews for THINGS

5/5
(6 reviews)
LV
Luca VicentiniInnovator | Start Up Founder at VL Industries SRLS
ServiceWeb Application
SectorSoftware & Computer Services
Team1 - 10
5/5
Verified review

THINGS is a very experienced design company able to create solid and creative products out of complex project requirements. Able to design every single aspect of an idea, THINGS creates immersive experiences in a modern and smart way.

ServiceWeb Application
SectorSoftware & Computer Services
Team1 - 10
DC
Dario CislaghiCo-Founder & Marketing Manager at 4Box - A Finder Company
ServiceMobile App
SectorHousehold Products
Team11 - 50
5/5
Verified review

Ottima esperienza. Progetto seguito con dedizione sempre pronti ad ascoltare le nostre esigenze e richieste. Sempre nei tempi.

ServiceMobile App
SectorHousehold Products
Team11 - 50
MT
Marcella TentiPartner at Grifo Holding
ServiceWeb Application
SectorInsurance
Team51 - 200
5/5
Verified review

Excellence and Professionalism: A Work Above Expectations: I found excellence and quality. The quality and attention to detail was a constant throughout every step of the process. The end result exceeded my expectations, and I am extremely pleased with the work performed. The punctuality, professionalism and dedication demonstrated were truly excellent. I would highly recommend THINGS to anyone looking for high quality and reliable service.

ServiceWeb Application
SectorInsurance
Team51 - 200
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Contact

Contact details of THINGS

Details

http://www.things.is
  • HeadquarterCoworld Porta Romana, Via Madre Cabrini, 10, 20122 Milano MI, Italy
  • 566 Chiswick High Rd., Chiswick, London W4 5YA, UK
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