Project made for Infiniti in the Automotive industry for a B2C audience.1. Investigate reasons for the increase in bounce rate and execute a strategy to reduce it in time for the start of the first campaign activity of the new financial year 2. Improve the website performance in general to ensure that as many visits as possible are converted into leads The WorkWe believe that analytics is best used to better understand user behaviours rather than simply reporting on numbers. In this case, our approach helped us to reassure our client that their site wasn’t performing as badly as their basic figures had led them to believe; instead we were able to show them genuine visitor paths through the site and significantly add to their understanding of Infiniti customers.Most importantly, lead conversion increased by 10% during our subsequent campaign period due to our focus on continuous optimisation across all elements of the website, and incremental updates to campaign landing pages.TMW Unlimited turned a major misrepresentation of Infiniti’s web analytics and data on its head and found the deeper story of why different users of an automotive website browse and behave in certain ways. Our determination not to settle for simple answers led to a data-driven optimisation strategy that has already uplifted user engagement and consideration levels on a more personal basis; improved the user experience on the Infiniti website and delivered an extra 20 vehicle sales; an uplift of €740,000.
Project made for Knorr in the Food industry for a B2C audience.We know our target audience enjoy cooking and actively seek variety and inspiration – usually via the internet, including social media. So our opportunity, as we saw it, lay in offering something unique and action-orientated – positioning the Knorr chefs as hands-on mentors, rather than just brand figureheads.The solution? A Knorr Facebook page that could offer more than just great content and deliver a brand-led service in the form of an actual online cooking school. Voila! The Knorr Kitchen Academy (KKA) was born.To bring people onboard, we sent out an email and created display ads and an iPad iAd. We also created an app to encourage fans to take an entrance exam covering cooking knowledge, interests and styles. The results automatically matched them to one of our Knorr chefs who then became their culinary tutor. Facebook posts from the Knorr chefs delivered tailored recipe suggestions and culinary tips to help them develop their skills and extend their repertoire. Even better, the Academy gave fans the chance to attend a live cooking Masterclass with the Knorr chefs.