The traditional ways of understanding, identifying and targeting people have not kept pace with the huge acceleration in behavioural understanding. While new technology, media and content solutions continue to emerge, none of these are being used to their potential. Instead outdated socio-demographic filters and basic media usage “signals” continue to dominate the planning and buying process.At Total Media we create media plans built around knowledge of people’s behaviour - how people think, feel and act. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.Established in 1982 the agency offers the complete range of UK and international media services. Total Media holds Investors in People Gold recognition, IPA awards for advertising effectiveness and a platinum IPA award for its commitment to staff training. The company has its head office situated in Kensington, London with a second office based in the Midlands, and employs over 100 people.Total Media’s clients include Lenovo, Epson, The British Heart Foundation, Wiggle, Investec, Fred Olsen Cruise Lines, Florette, Natural Balance Foods, Pan Macmillan,the English National Opera, Love Home Swap and Carmignac.