Totem Branding
Global branding with craft, clarity, and creative courage
Who TOTEM is
TOTEM is presented as one of the world’s leading branding companies, headquartered in Madrid and working across five continents. With a history rooted in long-term dedication to craft and a foundation dating back to 1969, the firm has positioned itself as a global partner for organisations seeking meaningful brand creation and transformation. The team reports more than 40 years of combined experience and has helped shape and evolve over 440 brands.
Core services & expertise
At its core, TOTEM focuses on brand creation and brand transformation. The company combines strategic insight, visual identity development and hands-on implementation to give brands clear purpose and recognisable presence. Projects are approached with a focus on defining brand essence, refining communication and ensuring consistency across touchpoints — always aligned with the client’s ambitions and market context.
Approach and methodology
TOTEM adopts a collaborative, insight-driven process that balances creativity with practical outcomes. Research and immersion inform strategic choices, while multidisciplinary teams translate those choices into distinct identities. Working globally, the company adapts to cultural and market differences while maintaining a consistent commitment to clarity and craft. The hashtag #TOTEMbranding underscores the company’s modern, connected mindset and eagerness to engage with partners and peers.
Value proposition & differentiators
TOTEM’s differentiators are its global reach, its depth of combined experience and a proven track record of brand projects — over 440 creations and transformations. Grounded in Madrid but active worldwide, the company offers both the sensibility of a focused creative shop and the capability to operate across regions, industries and platforms. This combination allows TOTEM to deliver purposeful brand solutions that travel from local markets to international audiences.
Closing
For organisations ready to rethink or renew their brand, TOTEM presents a seasoned, creative partner that values collaboration, strategy and enduring design. Interested parties are invited to connect and explore how thoughtful brand work can support long-term growth and recognition. No review yetBe the first to write one
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Services
1 service offered by Totem Branding
Description We translate strategic insight and craft into clear brand positioning, shaping distinct identities that travel internationally—collaborative, research-led work rooted in clarity and creative courage.Skills in Branding & Positioning (5) Brand DesignCorporate Identity DesignCorporate BrandingBranding Graphic DesignCompany Branding
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Team
11 members in Totem Branding's team
StoryWe are TOTEM — a team born in Madrid with a restless belief that a brand can change everything. Founded in 1969, we’ve grown from a small creative group into a global branding house present across five continents. Our collective brings more than 40 years of combined experience to every brief, and we’ve had the privilege of creating and transforming over 440 brands. Every project is personal: we dive into the essence of an organization, challenge assumptions, and shape identities that stand the test of time. We still use the same curiosity that started us decades ago and the same commitment to craft, collaboration and clarity. Let’s connect and build brands that travel further together.
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Contact
Contact details of Totem Branding
Details
- Headquarter78 Calle de Ferraz, 28008 Madrid, España