Trademarketing Research
From in-store knowledge to measurable sales.
Identity Trademarketing Research is a company specialized in commercial research and marketing within the distribution channel. Based in San Sebastián de los Reyes and with a history since 2007, its focus is on offering solutions to manufacturers and distributors seeking to optimize their point-of-sale performance through actionable insights and rigorous monitoring.
Key Services The company structures its offering around three complementary pillars: channel-oriented market research, implementation of point-of-sale actions, and monitoring and control of executed actions. The research provides a detailed diagnosis of the market and consumer behavior at the POS. Based on this, commercial and merchandising tactics are designed tailored to the needs of the manufacturer or distributor. Finally, control and tracking systems are implemented to measure impact and adjust interventions in real-time.
Approach and Methodology Trademarketing Research applies a practical, data-driven methodology: qualitative and quantitative analysis of the distribution environment, operational design of in-store actions, and a continuous measurement cycle to close the gap between strategy and execution. The company prioritizes the applicability of its studies, ensuring that recommendations are achievable by sales and field teams.
Differentiators The accumulated experience since 2007 in the distribution channel, specialization in manufacturers and distributors, and the comprehensive approach — from market knowledge to results monitoring — distinguish Trademarketing Research. Its value lies in transforming complex data into operational plans that improve visibility, execution, and ultimately, point-of-sale sales.
Conclusion Trademarketing Research accompanies its clients through the entire cycle: know, act, and measure. For manufacturers and distributors seeking more informed decisions and a tangible return at the POS, the company offers focused, practical, and results-oriented solutions. No review yetBe the first to write one
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Services
2 services offered by Trademarketing Research
Description Aplicamos modelos predictivos y automatización para anticipar rotación, optimizar stock y priorizar acciones en punto de venta, integrando datos para decisiones medibles.Skills in Artificial Intelligence (1) Marketing optimization
Learn more about Artificial IntelligenceDescription Realizamos investigación del canal y diseñamos tácticas operativas para fabricantes y distribuidores, implementando seguimiento en tienda que traduce insights en ventas medibles.Skills in Marketing (6) Marketing ResearchRetail MarketingTerritorial MarketingMarketing ServicesMarketing Channel OptimizationSales Marketing
Learn more about Marketing
Team
5 members in Trademarketing Research's team
StorySomos Trademarketing Research, una empresa nacida en 2007 en San Sebastián de los Reyes con una misión clara: traducir el mercado del canal de distribución en acciones comerciales concretas y medibles. Desde el primer día nos propusimos estar al lado de fabricantes y distribuidores para entender sus necesidades en el punto de venta, diseñar tácticas de venta efectivas y garantizar su seguimiento. Hemos aprendido a sortear la complejidad del retail —desde diferencias regionales hasta la ejecución en tienda— y a convertir datos en decisiones prácticas. Nos motiva ver cómo un ajuste en la estrategia en el PDV puede multiplicar resultados; por eso trabajamos con rigor, cercanía y foco en el impacto real sobre las ventas.
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Contact details of Trademarketing Research
Details
- Headquarter4 Calle José Celestino Mutis, 28703 San Sebastián de los Reyes, España
- 200 Paseo de la Castellana, 28046 Madrid, España