Tricks

I’m a senior project manager at a design agency focusing on the property and place sector. We were overall in charge of the direction and creative production. Also, we were producing 3D renderings. However, we needed a studio to help edit the film together. In particular, to work on motion graphics overlays, transitions, and music for the short film. We required Tricks Studio to do an initial creative phase and come back with creative concepts, which we would feed back to the clients. We did the initial storyboard, and then we got them on board to help with production. It was a backward and forwards process between Tricks Studio, the client, and us. Overall, they assisted with motion graphic overlays for the transitions, and the music was put into the three-minute film. Also, they did some simple text and background animation that was overlaid on the 3D animation we produced. In general, they helped with editing the film. Both projects did well with the clients. The videos weren’t for public viewings; they were just for business presentations to engage potential tenants and key private stakeholders to rent space in the property developments. However, the feedback from our clients was very positive, and the films did well. Tricks Studio achieved what the client wanted regarding the quality of work and getting engagement from their audiences. Overall, the client was very happy. They performed well. We used Asana for a specific project. Also, we communicated through phone, emails, and shared screen calls. Their strongest points were their quality of work, flexibility, and ability to respond positively to client demands.

I’m the communications director at AG Comms, a company that offers internal communication support for global organisations. We hired Tricks Studio to help us edit videos for two of our clients. I first held an initial conversion with Tricks Studio, where I provided an outlined brief along with the raw video clips. I explained which aspects I wanted to be drawn out, what kind of scene I wanted to create, and a rough run-time for the final video. We only had a limited amount of time to complete the project, so their team went ahead to edit raw material into finished videos. We didn’t need any scripting or casting work done; the clips we provided featured internal members of our organisation answering questions or high-level script prompts using their own words. Tricks Studio simply had to review the content, pick out the best bits to include in the final product, polish the clips, and incorporate some graphics. We relied on them to select the music and supplement, tweak, or cut out some parts of the original material. In the end, they delivered seven videos of varying play lengths. The most extended video runs for about five minutes, while the shortest one only lasts 60 seconds. I’ve worked with 2–3 people from Tricks Studio. Jim (Head of Production) is our primary liaison. I had previously worked with Jim when he was still with a different design agency, but AG Comms was the one who recommended Tricks Studio for our video editing needs. We’ve received feedback from one of our clients, and they find the videos to be very slick and quite different in look, tone, and style. They’re delighted by the final product. We’ve been very constrained on time, but Tricks Studio has successfully met our requirements in terms of delivering short final videos. People don’t have a long attention span for internal communications material, so wanted to make them brief. My advice is to engage early. Discuss the creative approach and give Tricks Studio some free rein to be creative.