Truco Y Trufa, S.L
We empower consumer brands with efficient commercial resources.
Identity Truco Y Trufa, S.L. is a Madrid-based agency, founded in 2012, specializing in the creation and management of Marketing, Trade Marketing, and commercial resources for consumer brands. Its work focuses on translating brand strategies into practical, operational materials that support both communication and commercial activity at the point of sale.
Core Services The agency offers the creation of marketing resources —from graphic pieces to communication materials—, the design and management of trade marketing actions aimed at the point of sale, and the development of commercial support that facilitates the work of sales teams. Truco Y Trufa manages the entire cycle: conceptualization, design, production, and operational coordination, maintaining coherence with the brand strategy.
Approach and Methodology Truco Y Trufa applies a practical and collaborative approach, working hand-in-hand with marketing and sales teams to understand real market and channel needs. It prioritizes the functionality and applicability of each resource, adapting formats and processes to the times and demands of large-scale distribution. The agency combines creativity with operational criteria: clarity in the message, ease of implementation, and quality control in production.
Differentiators and Value Proposition Truco Y Trufa's strength lies in its ability to integrate creative vision and operational execution. Its experience in Trade Marketing and commercial resources allows it to offer solutions that not only communicate but also facilitate sales and efficient use by field teams. Integral project management helps reduce time and duplication, ensuring deliverables are aligned with brand strategy and ready for point-of-sale implementation.
Closing Truco Y Trufa presents itself as a practical partner for consumer brands looking to transform strategies into effective resources. Based in Madrid and with a clear focus on efficiency and brand coherence, the agency is prepared to support projects that require marketing, trade marketing, and commercial support solutions with tangible impact. No review yetBe the first to write one
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Services
3 services offered by Truco Y Trufa, S.L
Description Diseñamos campañas publicitarias enfocadas al punto de venta, combinando creatividad y ejecución operacional para maximizar visibilidad y ventas en gran distribución.Skills in Advertising (1) Brand Advertising
Learn more about AdvertisingDescription Articulamos posicionamiento y recursos de marca prácticos, traduciendo estrategia en elementos aplicables que garantizan coherencia y uso por equipos comerciales.Skills in Branding & Positioning (2) Brand MarketingBranding Marketing
Learn more about Branding & PositioningDescription Desarrollamos acciones de trade marketing y soportes comerciales operativos, gestionando conceptualización, producción y coordinación para facilitar implementación en punto de venta.Skills in Marketing (5) Consumer MarketingTrade MarketingMarketing ConsultingTerritorial MarketingMarketing Services
Learn more about Marketing
Team
13 members in Truco Y Trufa, S.L's team
StoryEn Truco Y Trufa nacimos en Madrid en 2012 con una idea clara: convertir la creatividad en recursos prácticos para marcas de gran consumo. Somos un equipo que se apasiona por diseñar y gestionar materiales de Marketing, Trade Marketing y comerciales que funcionan en el punto de venta y en la operación del día a día. Hemos aprendido a equilibrar la visión estratégica con la ejecución precisa, afrontando desafíos logísticos, plazos ajustados y la necesidad de coherencia entre marca y acción comercial. Cada proyecto nos reta a encontrar el equilibrio entre originalidad y eficacia, y nos motiva ver cómo nuestras soluciones facilitan el trabajo de equipos comerciales y fortalecen la presencia de las marcas en el mercado.
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Contact
Contact details of Truco Y Trufa, S.L
Details
- Headquarter4 Calle de Francisco Sancha, 28034 Madrid, España