UNLIK
Rather be unlike than almost like.
UNLIK is a strategy-led branding studio based in Marrakech, working with startups and growing businesses in Morocco and internationally. We help founders clarify what their brand stands for, who it serves and why customers should choose it, then translate that direction into a distinctive identity. Our expertise covers brand research, positioning, messaging, naming, visual identity systems, brand guidelines and custom CMS websites. Our design membership provides ongoing support for websites, campaigns and everyday communication. Led by brand strategist Marouane Tourham, UNLIK combines strategic thinking with hands-on design. You work directly with the person shaping your brand, from the first questions to the final applications. Selected work includes brand strategy and visual identity for Crystalpool, and an identity refresh for Osmotec in the water treatment sector. We start by understanding your business, audience and competitive landscape. We define a meaningful position, then build a coherent visual and verbal identity your team can apply consistently. Launching, repositioning or preparing for your next stage of growth? Let’s give your brand a clear direction. French · Arabic · English Rather be unlike than almost like. 5 people in their team
Speaks French, English, Arabic
1 project in their portfolioSortlist member since 2026
Founded in 2024
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Services
2 services offered by UNLIK
Description BRAND STRATEGY + VISUAL IDENTITY — €10,000 Strategy before style. For businesses launching, repositioning or ready to compete at a different level. We define what you stand for, who you serve and why customers should choose you, then turn that strategy into a distinctive visual identity. The program includes: • Research and facilitated discovery • Brand core, positioning, personality and messaging • Logo, typography, colour palette and graphic language • Practical brand guidelines • Social media graphics kit and launch-ready files You work directly with brand strategist Marouane Tourham. Typical duration: 6–8 weeks. NAMING — FROM €2,000 A separate service or an addition to your branding program, developing naming directions around your brand strategy. All prices exclude VAT.Skills in Branding & Positioning (5) NamingBrand NamingRebrandingCorporate BrandingBrand PositioningWork in Branding & Positioning (1) Client in Branding & Positioning (1) CrystalpoolIndustrial Goods & Services | national
Learn more about Branding & PositioningDescription WEBSITES — FROM €4,500 Build the right brand. Then keep building it right. A custom CMS website that turns your brand strategy into a clear, distinctive digital experience. We bring structure, design, content strategy and copywriting together so visitors understand your offer and know what to do next. The program includes: • Custom CMS website design and implementation • Homepage + five pages • Site content strategy and website copywriting • SEO foundations • A website your team can manage Typical duration: 2–3 months. Extra custom pages: €300 per page. Prices exclude VAT. Hosting and third-party services are not included.Skills in Website Creation (2) Website DesignWeb Design
Learn more about Website Creation
Team
5 members in UNLIK's team
StoryUNLIK is led by Marouane Tourham, a brand strategist since 2015. We bring strategic thinking and distinctive design to businesses ready to take their place in the market. Founders work directly with Marouane to turn complex questions into a clear direction. Based in Marrakech. Working in French, Arabic and English.
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Details
- HeadquarterRue Ibn Aïcha, Marrakesh, Morocco