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Up

Breda, Netherlands
From hunting to attraction — Recruitment Marketing Automation that attracts talent
UP — Recruitment Marketing Automation UP transforms recruitment with a clear shift: from hunting to attraction. Based in Aa, Netherlands, UP structurally builds meaningful relationships with talent so they organically develop a preference for the brand. Services UP focuses on Recruitment Marketing Automation with a focus on talent pools and warmed-up leads. The company defines firm promises regarding the size and quality of the talent pool and the leads required to achieve hires. Approach UP combines technology, data, and relationship-oriented marketing thinking to find, track, and attract candidates. Recruitment thus becomes less of a hunt and more of a continuous, measurable relationship building. Why UP Suitable for both agencies and corporate recruiters who want to invest structurally in predictable hiring and sustainable talent relationships.
18 people in their team
Speaks English, Dutch
Sortlist member since 2025
Founded in 2015
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Services

2 services offered by Up

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  • Description
    Wij zetten influencer recruitment in als zachte verleiding: doelgerichte campagnes die talenten warm maken, talentpools voeden en merkvoorkeur organisch laten groeien.
    Skills in Influencer Marketing (1)
    Influencer Recruitment

    Learn more about Influencer Marketing


  • Description
    UP ontwerpt Recruitment Marketing Automation: data-gestuurde journeys en harde afspraken over talentpoolgrootte en kwaliteit, gericht op voorspelbare hires.
    Skills in Marketing (2)
    Recruitment MarketingMarketing Automation Consulting

    Learn more about Marketing

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Team

18 members in Up's team

StoryWij zijn UP, een Nederlands team dat sinds 2015 gelooft dat recruitment geen jacht is maar verleiding. Vanuit Aa ontwikkelden we Recruitment Marketing Automation omdat we zagen dat de beste kandidaten niet actief op zoek zijn — níet meteen. We helpen klanten talenten te vinden, te volgen en stap voor stap te verleiden, door betekenisvolle relaties te bouwen die leiden tot organische merkvoorkeur. We definiëren heldere, harde beloftes over talentpools en opgewarmde leads zodat recruitment-doelstellingen vertaald worden naar hires. In ons werk combineren we techniek en menselijkheid: data en automatisering om relaties te voeden, empathie om ze te laten groeien. Elke dag zetten we die combinatie in om recruitment te vernieuwen voor bureaus en corporate recruiters.
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  • Headquarter1C Wilhelminasingel, 4818AA Breda, Nederland