Upsell Consulting Services, S.L
Turning marketing into measurable demand for growing businesses
Who they are
Upsell Consulting Services, S.L is a Madrid-based startup founded in 2014 that specialises in demand generation for small and medium-sized businesses. The company combines modern marketing technologies with proven digital and inbound methodologies to help clients attract, convert and retain customers. In addition to demand generation, Upsell provides services in neuromarketing, strategic consulting, business model design and the outsourcing of marketing strategy and planning functions.
Core services and expertise
Upsell’s primary focus is on demand generation tailored to the needs and budgets of SMBs. The agency leverages marketing automation, analytics and digital marketing channels to create sustainable lead pipelines. Their inbound practices are designed to align content, SEO and paid channels with buyer intent. Complementary offerings include neuromarketing techniques to optimise messaging and experience, strategic consulting to define market positioning and business model work to ensure commercial viability. They also serve as an outsourced marketing strategy and planning function for organisations that prefer an embedded, objective partner.
Approach and methodology
Upsell combines a data-informed mindset with practical implementation. Projects typically begin with a diagnostic phase to map customer journeys and identify conversion bottlenecks. From there the team designs a demand generation programme that integrates content, digital advertising, automation and measurement. Neuromarketing insights are applied where appropriate to improve message resonance and user experience. For clients who need ongoing support, Upsell embeds planning rhythms and reporting frameworks that bring predictability to marketing outcomes.
Value proposition and differentiators
By focusing on SMBs, Upsell adapts enterprise-grade tools and techniques to smaller budgets and faster decision cycles. The firm’s mix of strategy, neuromarketing and hands-on execution enables clients to move from ad-hoc activity to repeatable demand generation. Their ability to operate as an outsourced marketing strategy and planning function offers organisations a pragmatic alternative to hiring a full in-house team.
Closing statement
Upsell positions itself as a pragmatic growth partner for businesses ready to turn marketing into measurable demand. They prioritise clarity, measurable outcomes and a disciplined approach to scaling customer acquisition. No review yetBe the first to write one
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Services
2 services offered by Upsell Consulting Services, S.L
Description We design SMB-focused digital strategies that map buyer journeys, align inbound with paid channels, and set measurable demand-generation plans using analytics and neuromarketing insights.Skills in Digital Strategy (2) Inbound MarketingDigital Marketing Consulting
Learn more about Digital StrategyDescription We implement marketing programmes for SMBs combining automation, outbound outreach and analytics to build predictable lead pipelines and improve conversion with pragmatic, measurable tactics.Skills in Marketing (3) Outbound MarketingMarketing ConsultingMarketing Automation Consulting
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Team
5 members in Upsell Consulting Services, S.L's team
StoryWe launched Upsell in Madrid in 2014 because we saw too many small and medium businesses struggle to turn marketing activity into predictable growth. From day one we focused on demand generation — not as a buzzword but as a measurable practice that combines marketing technologies, digital channels and inbound methodologies. Our team learned quickly to balance creativity with systems: mapping buyer journeys, automating outreach, and using neuromarketing insights to sharpen messages. Over the years we’ve helped clients bring structure to their marketing efforts, design viable business models and even step in as an outsourced marketing strategy and planning function when teams needed an operating partner. We take pride in making marketing both strategic and accountable for growth.
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Contact
Contact details of Upsell Consulting Services, S.L
Details
- HeadquarterCalle de Ayacucho, 28043 Madrid, España