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Viatrix

's-Hertogenbosch, Netherlands
Turning customer journeys into measurable business growth
About ViatriX ViatriX is a customer journey manager based in 's‑Hertogenbosch. The company helps organisations organise the customer journey to increase customer value and improve business results. Core expertise Focuses on mapping and structuring customer touchpoints, aligning teams around the journey and turning insights into measurable improvements. Approach ViatriX combines pragmatic analysis with change‑oriented implementation: they design clear journeys, remove silos and embed ownership so improvements stick. Why choose ViatriX They prioritise measurable customer value and company outcomes, emphasising practical steps that drive results. More information is available at viatrix.nl (content in Dutch).
3 people in their team
Speaks English, Dutch
Sortlist member since 2025
Founded in 2017
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3 services offered by Viatrix

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  • Description
    We craft measurable digital strategies that align marketing, sales and product around mapped customer journeys, driving prioritized improvements and measurable business outcomes.
    Skills in Digital Strategy (3)
    Digital Marketing ConsultingOnline Marketing StrategyOnline Digital Marketing

    Learn more about Digital Strategy


  • Description
    We map end-to-end touchpoints and design pragmatic UX changes that remove silos, embed ownership and improve measurable customer value.
    Skills in Ergonomy (UX/UI) (1)
    Customer Journey Mapping

    Learn more about Ergonomy (UX/UI)


  • Description
    We translate journey insights into focused marketing initiatives, aligning teams around KPIs and practical steps that boost customer value and results.
    Skills in Marketing (1)
    Marketing Consulting

    Learn more about Marketing

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Team

3 members in Viatrix's team

StoryWe started ViatriX in 2017 in 's‑Hertogenbosch after seeing too many organisations struggle to turn scattered interactions into meaningful relationships. As a customer journey manager we focus on bringing clarity to every touchpoint: mapping experiences, aligning teams and embedding ownership so improvements last. Early work meant tackling fragmented data and unclear responsibilities — practical, often messy challenges that taught us to prioritize measurable impact over flashy tools. Today we still roll up our sleeves to translate journey insight into concrete steps that raise customer value and boost company results. We partner with teams who want real change: not just a diagram on a wall, but better experiences that drive business outcomes.
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  • Headquarter1 Professor Keesomstraat, 5223GJ 's-Hertogenbosch, Nederland