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Who Why What

Paris, France
Giving meaning and action to social brands
Who are we? Who Why What is a SOCIAL & GLOBAL agency based in Paris, created in 2012. It supports brands in building platforms, identities, and brand content adapted to the social and retail world. Expertises : Brand strategy (brand platform, identity, Brand Content). Social media (editorial, influence, communities). Activation (shopper marketing, experience, special operations). Approach : a transversal method that connects strategy, creation, and activation to transform identity into concrete and measurable engagement. Areas & clients : FOOD, BANKS-INSURANCE, HEALTH, CULTURE, BtoB — clients: Marché de Rungis, Labeyrie Fine Foods, Nestlé Waters, Intersnack, Daddy, AXA, Mon Petit Placement, Pharmactiv, Amgen, Editions Nathan, Mediaperformances. Why choose Who Why What? Because it combines strategic thinking, social creativity, and operational know-how to activate brands that find their audience.
11 people in their team
Speaks English, French
Sortlist member since 2025
Founded in 2012
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Services

3 services offered by Who Why What

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  • Description
    Nous concevons et pilotons campagnes multiplateformes qui traduisent une plateforme de marque en visibilité sociale et retail, mesurable et orientée conversion.
    Skills in Advertising (1)
    Brand Advertising

    Learn more about Advertising


  • Description
    Nous bâtissons plateformes de marque claires et activables, reliant stratégie, identité et contenus pour créer audiences, influence et expériences shoppers cohérentes.
    Skills in Branding & Positioning (3)
    Brand MarketingSocial Media BrandingBrand Consulting

    Learn more about Branding & Positioning


  • Description
    Nous déployons publicités sociales ciblées et optimisées pour convertir communautés en clients, en articulant créativité sociale, données et activation retail.
    Skills in Online Advertising (1)
    Social Media Advertising

    Learn more about Online Advertising

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Team

11 members in Who Why What's team

StoryDepuis notre création à Paris en 2012, nous avons fait de la rencontre entre stratégie de marque et activation sociale notre terrain de jeu. Nous sommes partis du constat simple que les marques ne peuvent plus exister en silo : elles doivent exister comme plateformes vivantes, identifiables et activées sur tous les points de contact. Au fil des projets — de Marché de Rungis à Nestlé Waters, en passant par Labeyrie ou AXA — nous avons appris à traduire une plateforme de marque en contenus, communautés et expériences shoppers concrètes. Les défis nous stimulent : rendre l'identité audible sur les réseaux, la convertir en influence réelle, et concevoir des opérations spéciales qui créent du lien. Nous sommes une équipe qui embrasse la complexité pour la transformer en impact.
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Details


  • Headquarter50 rue d'Aboukir, 75002 Paris, France

  • 50 rue d'Aboukir, 75002 Paris, France