whyDesign
Solving problems to create pleasant experiences.
Whydesign.works is a high-end consultancy with 15+ years of experience. We solve complex challenges for global leaders, transforming intricate logic into intuitive, award-winning ecosystems. We build strategic bridges. As digital platforms and physical products merge, we help companies navigate the "in-between." From IoT solutions for Bayer AG to global design systems for ABB or future visions for Deutsche Telekom, our work sets the standard for B2B and Enterprise interaction. Core Expertise: B2B & Enterprise UX: We specialize in "data-heavy" environments, translating complex logic—like risk management platforms and industrial dashboards—into high-performance interfaces for power users. Design System Engineering: We build the "Source of Truth." Our team develops scalable, token-based systems in Figma that ensure global consistency and optimize developer handoff. Strategic Innovation: Using a research-led approach (ISO 9241-210), we guide the lifecycle from foresight studies and rapid prototyping to market-ready UI design. Physical-Digital Integration: With a dual background in Industrial Design and UX, we design Product-Service Systems (PSS) where hardware and software work in harmony. Your Partner for Impact: Whether coaching teams to elevate design maturity or leading high-stakes redesigns, we focus on User-Centric Excellence & Technical Feasibility. Our quality is validated by the German Design Award and Good Design Award. Define the "Why" behind your product. Visit www.whydesign.works. 2 people in their team
Speaks English, German
3 projects in their portfolioSortlist member since 2024
Founded in 2013
5 awards conferred5/5
Services
6 services offered by whyDesign
Description Bridging hardware and screen experience - Digital Product Innovation & IoT (Physical-Digital) Whydesign specializes in Product-Service Systems (PSS). We design the interaction between physical products (IoT/sensors) and digital interfaces. With experience working for global market leaders such as Bayer (MagicTrap), we guide you from the initial vision to a market-ready ecosystem. We ensure that the user experience begins with the hardware and ends perfectly in the app—holistic, functional, and award-winning.Skills in Innovation (11) Product DesignProduct Branding3D DesignInnovation ConsultingApp DesigningInnovation ManagementDisruptive InnovationDesign InnovationCutting Edge TechnologyCustomer Pains Discovery+1Work in Innovation (1) Client in Innovation (1) N/AConsumer Electronics | national
Learn more about InnovationDescription We make complexity manageable - UX/UI Design for Complex B2B Systems & SaaS Designing data-intensive applications is our core expertise. We translate complex business logic, multi-step workflows, and comprehensive dashboards into intuitive user interfaces. Whether it’s a risk management platform, an analytics tool, or a back-office system, we optimize the efficiency of your “power users” and reduce error rates through precise information architecture. We don’t deliver superficial designs, but rather functional solutions that sustainably improve your customers’ daily work.Skills in Ergonomy (UX/UI) (23) UX DesignUI DesignUsability TestingMobile App DesignUser ResearchUser TestingUX ResearchCustomer Journey MappingMobile App UI DesignUser Experience+13Works in Ergonomy (UX/UI) (3) Review in Ergonomy (UX/UI) (1) Fabian BornClients in Ergonomy (UX/UI) (3) Telekom AGTelecommunications | localweinor GmbH Co. KGArchitecture & Planning | internationalN/AConsumer Electronics | national
Learn more about Ergonomy (UX/UI)Description Informed decisions instead of design guesswork - Strategic UX Research & Discovery We minimize your market risk through systematic analysis in accordance with DIN EN ISO 9241-210. Before a single line of code is written, we validate your product ideas through qualitative interviews, shadowing, and usability tests. We identify “white spaces” and unmet user needs to develop a product strategy based on real data. This allows you to invest your budget precisely in features that your users truly need.Skills in Market Research (14) User TestingUser JourneyUX ResearchA/B TestingMarketing ResearchTesting ServicesData AnalysisQA TestingBeta TestingInterface Testing+4Works in Market Research (2) Clients in Market Research (2) Telekom AGTelecommunications | localN/AConsumer Electronics | national
Learn more about Market ResearchDescription Scalability and consistency for global brands - Design System & Design Ops We build the “source of truth” for your digital product portfolio. We develop modular, token-based design systems in Figma that integrate seamlessly with development (e.g., React, Angular, Bootstrap). This eliminates redundant design decisions and significantly shortens time-to-market. Our focus is on technical feasibility and a clean handoff, ensuring your branding remains consistent across all platforms.Skills in Branding & Positioning (17) Brand DevelopmentBrand ManagementBranded ContentBrand ExperienceDesign OpsDesign SystemCorporate Identity DesignBrand CreationLoyalty ManagementBrand Guidelines+7Work in Branding & Positioning (1) Client in Branding & Positioning (1) N/AConsumer Electronics | national
Learn more about Branding & PositioningDescription No description provided for this service.
Work in Graphic Design (1) Client in Graphic Design (1) weinor GmbH Co. KGArchitecture & Planning | international
Learn more about Graphic DesignDescription No description provided for this service.
Work in Web Application (1) Client in Web Application (1) weinor GmbH Co. KGArchitecture & Planning | international
Learn more about Web Application
Team
2 members in whyDesign's team
StoryWhydesign.works is a high-end design collective led by Marcel Oelschläger. We bridge the gap between physical products and digital ecosystems for global leaders like Bayer and ABB. Our team blends 15+ years of UX expertise with strategic innovation to transform complex data into award-winning B2B experiences.
Awards
whyDesign was awarded 5 times
Kölner Design Preis (special mention)2015-12-01
German Brand Award2018-11-01Excellence in Brand Strategy, Management and CreationBrand Creation – Business Model & Product Innovation
German Innovation Award2018-11-01Excellence in Business to Business Information Technologies
Good Design2018-12-01INSTALLATION/VIDEO 2018
Reviews
1 review for whyDesign
5/5
(1 reviews)
FB
Fabian BornProduct Manager at Bayer AG
ServiceErgonomy (UX/UI)
SectorPharmaceuticals & Biotech
Team10001 - 10002
why Design is an exceptionally versatile and highly professional agency. They work very proactively, think strategically, and consistently delivers beyond expectations. Their rare and outstanding skill set spans UI/UX, 3D and product design through to print, branding, trade fairs, and social media. They are absolutely reliable and consistently meets deadlines, with a strong instinct for customers, products, and markets. His creative innovation mindset is particularly noteworthy.
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Contact
Contact details of whyDesign
Details
- Headquarterwhy design, Sömmeringstraße, Ehrenfeld, Germany