Xicra
Digitizing Mallorca’s traditions with strategic, authentic digital storytelling
Who Xicra is
Xicra is a Mallorca-based digital marketing team dedicated to helping traditional, artisan and environmentally respectful companies become visible online. Founded in 2020 in Palma, the agency combines strategic thinking and creative execution to digitize businesses while preserving the authenticity of each brand.
Core services and expertise
Xicra develops complete digital strategies and takes care of content creation and plan execution so business owners can concentrate on their craft. Their services include social media management (Facebook, Instagram, Twitter, LinkedIn, Google My Business and more), online advertising campaigns focused on Facebook and Instagram Ads, and full online presence management. They also offer web design and development when a website is needed, rebranding and logo work to align visual identity with brand values, automation of services to save time, copywriting, SEO positioning and Google Ads.
Approach and methodology
Working with Xicra means starting with listening: understanding the company’s history, artisanal processes and environmental commitments. From that insight they craft a tailored strategy, implement engaging content and manage paid campaigns to connect brands with new customers. Their process is hands-on and collaborative — they handle the operational side of digital presence while guiding clients through each step of transformation.
Value proposition and differentiators
Xicra targets traditional Mallorcan businesses that want respectful, authentic digital transitions rather than generic digital templates. The agency emphasizes preserving the brand’s soul while modernizing communication: social media management that fosters trust, ads that attract relevant customers, and strategic recommendations that identify new business opportunities. Practical services like automation and copywriting are offered to reduce workload and increase visibility without sacrificing heritage.
Closing
For Mallorcan artisans, creative studios and family businesses seeking a thoughtful entry to the digital world, Xicra offers a full-service partnership: strategy, execution and continuous support to make products and services visible and to grow sustainable business opportunities online. No review yetBe the first to write one
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Services
3 services offered by Xicra
Description We craft authentic brand positioning for Mallorcan artisans, listening to their history to align visual identity and messaging while preserving each brand's soul.Skills in Branding & Positioning (1) Social Media Branding
Learn more about Branding & PositioningDescription We run focused Facebook and Instagram ad campaigns that attract relevant customers for traditional Mallorcan businesses, optimizing spend to respect budgets and values.Skills in Online Advertising (4) Social Media AdvertisingInstagram AdvertisingSocial Media AdvertisingSocial Media Advertising
Learn more about Online AdvertisingDescription We manage hands-on social networks, creating engaging content and schedules that tell artisans' stories, build trust and free owners to focus on their craft.Skills in Social Media (1) Instagram Marketing
Learn more about Social Media
Team
3 members in Xicra's team
StoryWe are a small team based in Palma de Mallorca, born from a shared passion for digital marketing and creativity. Since 2020 we've focused on helping traditional Mallorcan businesses take their first confident steps into the digital world. We love the craft, history and environmental respect of local companies, and we build strategies, create content and execute plans so owners can focus on running their business. Building trust online can feel daunting — we often start by listening, then translate a brand’s soul into clear messages, social networks and campaigns. Seeing a handcrafted product find new customers online keeps us excited every day.
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Contact
Contact details of Xicra
Details
- Headquarter07181 Calvià, España