Ymás
We transform culture into connection, brand, and business.
Identity Ymás is the gateway that connects the world of culture with that of businesses. Based in Madrid and founded in 2013, the company proposes positioning brands within the realm of culture to generate more business opportunities, retain talent, and build strong, lasting relationships with clients, partners, and employees. Its approach starts from understanding art as a strategic tool for differentiation. Services and Specialties Ymás offers a range of solutions designed to integrate culture into brand strategy: cultural sponsorship, loyalty programs for employees and clients, in-person and digital experiences to position brand image, storytelling and content creation, material virality, influencer marketing, and omnichannel campaigns (off | online). Approach and Methodology The company works through collaboration with cultural agents—actors, producers, musicians, and screenwriters—to design experiences that excite and connect. Its methodology combines stage creativity with marketing criteria: mapping audiences, defining business objectives, designing experiences, and amplifying them through content and omnichannel campaigns. This process ensures that cultural actions are not merely symbolic but measurable and results-oriented. Differentiators and Results Ymás is backed by figures and experience: over 300 experiences in theaters, film shoots, concerts, and premieres; over 1 million clients, partners, and employees connected; the integration of more than 50 companies into the cultural sphere, and over 6 million euros generated for partners in avoided advertising. This combination of a cultural network, operational experience, and a focus on measurement allows for solutions that provide visibility, reputation, and commercial value. Conclusion Ymás positions itself as a strategic partner for brands that want to differentiate themselves through culture. If a company seeks to transform audiences into valuable relationships, Ymás offers the experience and tools to make it happen. No review yetBe the first to write one
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Services
2 services offered by Ymás
Description Diseñamos campañas publicitarias omnicanal que sitúan marcas en el territorio cultural, colaborando con agentes artísticos y midiendo impacto comercial y reputacional.Skills in Advertising (2) Multicultural AdvertisingEmotional Advertising
Learn more about AdvertisingDescription Creamos estrategias de marketing cultural: programas de fidelización, experiencias presenciales y digitales y storytelling que conectan audiencias, retienen talento y generan negocio medible.Skills in Marketing (3) Experiential MarketingEmotional MarketingCultural Marketing
Learn more about Marketing
Team
24 members in Ymás's team
StorySomos Ymás y nuestra historia nace del cruce natural entre cultura y empresa. Desde Madrid, en 2013, nos propusimos que el arte deje de ser un territorio lejano para convertirse en una palanca real de negocio. Empezamos siendo un equipo heterogéneo —actores, empresarios, productores, guionistas y músicos— unidos por la convicción de que la cultura diferencia. Nos enfrentamos a la desconfianza inicial: muchas compañías no entendían cómo una función cultural podía traducirse en resultados medibles. Con paciencia, creatividad y más de 300 experiencias en teatros, rodajes y conciertos, demostramos que conectar a clientes, socios y empleados con la marca genera oportunidades, retención de talento y relaciones duraderas. Hoy seguimos impulsados por esa misma pasión: llevar lo mejor de la cultura dentro de las empresas.
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Contact details of Ymás
Details
- Headquarter8 Calle de Fortuny, 28010 Madrid, España