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Yummo

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Bangkok, Thailand
We build conscious food and wellness brands. The power of brands          A brand is more than a name or symbol. They identify, personality and consumer perception of a product, service or company. Essentially brands exist in their minds. A brand can be the most valuable asset that a company owns and it is the key to success to many of today’s stock market winners. What makes a brand successful? We find that the most successful brands combine love / emotional affinity and innovation. Together these two factors form a virtuous circle which ensures the long-term continuity and success of a brand company. Since brands exist in the minds of consumers, implies that brand equity is mental availability, and the best way of staying available in consumers’ mind is by innovation, by getting noticed. This is what investors are looking for when they pick brand winners. Strong brands have two concrete financial consequences: Superior growth . As successful brands are continuously able to find new growth opportunities, new products, new geographies. The difference between a product company and a brand company is that brands outlive the product life cycles. Hence a product becomes obsolete a brand can be eternal. A good example of this would be the Apple brand, which manages to survive despite the despite the decline of the desktop computer by transferring itself to new categories like personal computers, tablet, mobile phone to music and so on. Superior pricing : The second financial implication is pricing power as brands can command a price premium. Now together these two factors lead to margin expansion and other corporate advantages which make a very significant difference between the valuation of a brand company and a product company. This implies that a brand company generates consistent superior shareholder return .  
6 people in their team
Speaks English, French, German
3 projects in their portfolio
Sortlist member since 2018
Founded in 2007
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Services

8 services offered by Yummo

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  • Description
    We love and excel at generating consumer insights and transforming them into actionable brand and innovation strategies. Our expertise is in FMCG.
    Skills in Branding & Positioning (9)
    Consumer InsightBrand StrategyConcept DevelopmentMarketing StrategyRebrandingPackaging DesignBusiness DevelopmentRebrandingBrand Positioning
    Works in Branding & Positioning (3)
    Add consumer and financial value - Branding & Positioning
    Revitalize a declining category - Branding & Positioning
    Building category penetration - Branding & Positioning
    Clients in Branding & Positioning (3)
    Thai Dairy Industry (Mali Group)Food | international
    NestleFood | international
    Meg Milk (Snowbrand) JapanFood | international
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Skills in Innovation (6)
    Consumer InsightCommunication & Brand StrategyProduct LaunchConcept DevelopmentPackaging DesignBusiness Plan
    Works in Innovation (2)
    Add consumer and financial value - Innovation
    Revitalize a declining category - Innovation
    Clients in Innovation (2)
    Thai Dairy Industry (Mali Group)Food | international
    NestleFood | international
    Learn more about Innovation
  • Description

    No description provided for this service.

    Works in Content Strategy (3)
    Add consumer and financial value - Content Strategy
    Revitalize a declining category - Content Strategy
    Building category penetration - Content Strategy
    Clients in Content Strategy (3)
    Thai Dairy Industry (Mali Group)Food | international
    NestleFood | international
    Meg Milk (Snowbrand) JapanFood | international
    Learn more about Content Strategy
  • Description

    No description provided for this service.

    Works in Advertising (2)
    Add consumer and financial value - Advertising
    Revitalize a declining category - Advertising
    Clients in Advertising (2)
    Thai Dairy Industry (Mali Group)Food | international
    NestleFood | international
    Learn more about Advertising
  • Description

    No description provided for this service.

    Skills in Graphic Design (1)
    Packaging Design
    Learn more about Graphic Design
  • Description

    No description provided for this service.

    Skills in Digital Strategy (2)
    Marketing StrategyMarket Expansion
    Learn more about Digital Strategy
  • Description

    No description provided for this service.

    Learn more about Packaging
  • Description

    No description provided for this service.

    Work in Market Research (1)
    Building category penetration - Market Research
    Client in Market Research (1)
    Meg Milk (Snowbrand) JapanFood | international
    Learn more about Market Research
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Team

6 members in Yummo's team

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Details

  • HeadquarterThailand Cultural MRT Station, Thanon Ratchadaphisek, Khwaeng Din Daeng, Khet Huai Khwang, Krung Thep Maha Nakhon 10310, Thailand