{"id":10818,"date":"2023-08-21T10:00:00","date_gmt":"2023-08-21T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=10818"},"modified":"2024-04-23T12:16:41","modified_gmt":"2024-04-23T10:16:41","slug":"video-editing-tools","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/video-editing-tools\/","title":{"rendered":"8 Must-Have Video Editing Tools Every Marketing Agency Needs (2024)"},"content":{"rendered":"\n<p>Every single marketing platform is now saturated with video content. It\u2019s everywhere \u2013 from social media and professional networking sites to landing pages, product descriptions, and demos \u2013 and businesses of all types and sizes want to <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data#:~:text=70%25%20of%20the%20marketers%20who%20don%27t%20currently%20use%20video%20as%20a%20marketing%20tool%2C%20told%20us%20they%20plan%20to%20start%20in%202023.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">break into this dynamic medium<\/a>. Therefore, as a <a href=\"https:\/\/www.sortlist.co.uk\/l\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">marketing agency<\/a>, you need to excel at it. So what video editing tools do you need?<\/p>\n\n\n\n<p>To produce <strong>high-quality video-based content<\/strong> for a wide range of audiences, you must pick the best tools to make and edit videos for your corporate clients.<\/p>\n\n\n\n<p>In this article, we\u2019ll talk about some of the <strong>most in-demand video editing tools<\/strong> to help you convert all your lacklustre raw footage into captivating, professional-level videos.<\/p>\n\n\n     \n    <div id=\"module_key_takeaways--block_a8f857767929a4bf992e39f4459988eb\" class=\"sl_custom_module module_key_takeaways is_preview\">\n        <div class=\"module_key_takeaways__wrapper\">\n            \n\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video Editing for Marketing Agencies:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Essential for professional-level, captivating content.<\/li>\n\n\n\n<li>Saturates all marketing platforms.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Key Stages of Video Editing:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Raw footage compilation to final review.<\/li>\n\n\n\n<li>Involves trimming, sequencing, effects, and more.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Paid Tools:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Movavi:<\/strong> $49.95\/year, AI-driven, user-friendly.<\/li>\n\n\n\n<li><strong>VEED:<\/strong> AI-powered, $59\/user\/month.<\/li>\n\n\n\n<li><strong>Synthesia:<\/strong> AI video generation, starts at $22.50\/user\/month.<\/li>\n\n\n\n<li><strong>Camtasia:<\/strong> Specialised screen capture, $179.88\/year.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Free Tools:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>OpenShot:<\/strong> Powerful, open-source, multi-platform.<\/li>\n\n\n\n<li><strong>iMovie:<\/strong> Apple&#8217;s high-res tool for iOS\/macOS.<\/li>\n\n\n\n<li><strong>DaVinci Resolve:<\/strong> Comprehensive, free VFX and audio.<\/li>\n\n\n\n<li><strong>VSDC:<\/strong> Robust, modern, and supports various formats.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a video editing tool, and why does your marketing agency need one?<\/strong><\/h2>\n\n\n\n<p>The typical <strong>video editing process<\/strong> is incredibly laborious. The magical result that the target audiences are used to seeing requires a lot of patience, manual effort, and time at the backend. There are many steps that the content production team has to go through to achieve the perfect \u201cfinal version\u201d.<\/p>\n\n\n\n<p>Here are the <strong>key stages of editing a video<\/strong> before it takes its final form.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Raw footage<\/li>\n\n\n\n<li>Rough chop-up<\/li>\n\n\n\n<li>Much shorter version containing only the most relevant sections or clips<\/li>\n\n\n\n<li>Sequencing<\/li>\n\n\n\n<li>Further trimming<\/li>\n\n\n\n<li>Transitions and effects<\/li>\n\n\n\n<li>Audio editing<\/li>\n\n\n\n<li>Colour correction and grading<\/li>\n\n\n\n<li>Final review<\/li>\n\n\n\n<li>Export to preferred or required file format<\/li>\n<\/ol>\n\n\n\n<p>Adopting the <strong>right tool<\/strong> can make the video editing process easier, faster, and more efficient. Many apps now offer brand-new ways to automate and further streamline the process, improving it by leaps and bounds.<\/p>\n\n\n\n<p>Let\u2019s talk about eight video editors that can help both amateur and professional marketers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8 popular video editing tools for marketers<\/strong><\/h2>\n\n\n\n<p>First, let\u2019s go over four <strong>popular paid tools<\/strong>, the comprehensive set of features they offer their users, and quick price comparisons. Then, we will discuss four free video editing tools for those who don\u2019t have much of a budget to work with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Paid video editing software<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Movavi Video Editor<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.movavi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Movavi Video Editor<\/a> is an all-rounder video editing platform that offers an extensive range of features to give your video content production experience a major boost.<\/p>\n\n\n\n<p>Going far beyond the essentials of editing videos, Movavi brings many more valuable features, such as integrated file conversion, picture-in-picture, voice-over options, easy switching between platform-specific aspect ratios, and even some artificially intelligent magic like motion tracking and smart background change.<\/p>\n\n\n\n<p>Movavi can also perform intelligent removal of noise, such as crowd hubbub in the background of your audio track. Its subtitling capabilities come with a range of text placement and styling options. You also get access to a massive collection of special effects, transitions, stock music, and royalty-free photography and video clips in Movavi\u2019s Effects store.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/YA4kAASf8d6zOyBarluMvy_SPpLrkjmRog4IfVumcKyrx9dmK_iGM9yrRwZ6ePrb6VshLU4EcSpsg98znEdTE-4Td6uW1hy_6RnCrbFzXd_7HvRktZu2X0maIktn8znciSeSm1AZPw5cZckz1lrf6Fo\" alt=\"video editing tools movavi\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.movavi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Movavi<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>One of the greatest selling points of Movavi is its intuitive, user-friendly drag-and-drop interface, which caters to beginners and experienced editors. The platform significantly simplifies all phases of the editing process, enabling you to produce engaging content even when you put in minimal effort.<\/p>\n\n\n\n<p>Once the editing is complete, the software ensures you can easily export your video to any format you choose. You can even directly publish video files to various video-sharing websites, making showcasing your work on different platforms convenient.<\/p>\n\n\n\n<p>While Movavi offers a 7-day trial for its Video Editor, this free version gives watermarked outputs and has some audio length restrictions. The full version costs $49.95 per license for a whole year, with a whopping 30-day money-back guarantee.<\/p>\n\n\n\n<p>Here are some basic minimum technical requirements for running Movavi Video Editor on your computer.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operating system: Microsoft Windows 7\/8\/10\/11<\/li>\n\n\n\n<li>Processor: Intel, AMD, or compatible dual-core processor, 1.5 GHz<\/li>\n\n\n\n<li>Display: 1280\u00d7768, 32-bit colour<\/li>\n\n\n\n<li>RAM: 2GB<\/li>\n\n\n\n<li>Hard drive space: 400MB for installation<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. VEED<\/strong><\/h4>\n\n\n\n<p>VEED is a very specific type of video editing tool. Relying heavily on artificial intelligence, it allows marketing teams to produce videos from scratch without any special equipment. You can make a range of videos within VEED\u2019s platform, from promotional content and product demos to podcasts, TikToks, and Reels.&nbsp;You could even convert your precious creations using their&nbsp;<a href=\"https:\/\/www.veed.io\/convert\/mp4-converter\" target=\"_blank\" rel=\"noreferrer noopener\">MP4 converter<\/a>&nbsp;once you are done editing them.<\/p>\n\n\n\n<p>Since AI is its primary focus, VEED can seamlessly convert your provided scripts into flawless videos via their&nbsp;<em><a href=\"https:\/\/www.veed.io\/tools\/ai-video\/text-to-video\" target=\"_blank\" rel=\"noreferrer noopener\">AI Text to Video<\/a><\/em>&nbsp;tool\u2014 it could also auto-generate scripts for you if you don\u2019t want to write them yourself. Don\u2019t want to type out subtitles manually? You can auto-generate those too! Other key video editing features include customisable templates, themes, effects, stock images, video clips, music, and text styles. Want to choose the best parts of your video?&nbsp; Their AI-powered&nbsp;<a href=\"https:\/\/www.veed.io\/tools\/video-cutter\" target=\"_blank\" rel=\"noreferrer noopener\">video cutter<\/a>&nbsp;can do it for you via Magic Cut. For further personalisation, you can upload a&nbsp;<a href=\"https:\/\/www.sortlist.co.uk\/blog\/brand-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand kit<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/BW-gZeRxMKpkgH-DyCySNuZO4tbBO-HDNUUwEHqe2bJH17Emn92AH7c6hQqnpbo9uXlTf4KiVKgATh06Sxxa4GarfWns-zK6fmRDd_nTCnVSKC_1vM1J1eIlPXQmgkN7Sp9GZjc37bdd7BmuHWk0gUA\" alt=\"video editing tools veed\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.veed.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Veed<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The Basic subscription, offering much more than the restrictive Free version, costs $12 per month per user. But professional teams are recommended to get the Business license, costing $59 per user per month.<\/p>\n\n\n\n<p>What about system requirements, you ask? It\u2019s all in the cloud! So, all you need is a powerful, reliable web browser.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Synthesia<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.synthesia.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Synthesia<\/a> is similar to VEED in that it uses AI to generate videos from scripts that you input. Apart from its text-to-speech capabilities, it also uses AI to capture the essence of your avatar based on your sample video and audio inputs. You can further customise your avatar&#8217;s voice, tone, and accent from the given options.<\/p>\n\n\n\n<p>The tool also has a built-in screen recording tool, allowing easy in-app trimming and user-friendly editing. Some basic features include stock media, icons, ready-to-use templates and avatars, voices and accents for 120+ languages, transitions, closed captions, and personalisation to match your brand.<\/p>\n\n\n\n<p>Since Synthesia is also a cloud-powered editor, there are no impossible system requirements to meet.<\/p>\n\n\n\n<p>Prices start from $22.50 per user per month, but you\u2019re eligible for bulk pricing if you choose the Enterprise plan for a large marketing team.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Camtasia<\/strong><\/h4>\n\n\n\n<p>Regarding core video-editing capabilities, <a href=\"https:\/\/www.techsmith.com\/video-editor.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Camtasia<\/a> serves a very particular use case of video creation: screen capture. This makes it one of the best tools for brand storytelling, product demos, and other similar use cases where you might want to get up close and personal with your audiences.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2186\" height=\"502\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14.png\" alt=\"video editing tools camtasia\" class=\"wp-image-10819\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14.png 2186w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-768x176.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-1536x353.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-2048x470.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-50x11.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-288x66.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-576x132.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-339x78.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-678x156.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-373x86.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-746x171.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-691x159.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-1382x317.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-973x223.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-1946x447.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-1048x241.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-478x110.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-956x220.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-516x118.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-1032x237.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-680x156.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/screenshot-2023-08-18-at-15.42.14-1360x312.png 1360w\" sizes=\"auto, (max-width: 2186px) 100vw, 2186px\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.techsmith.com\/video-editor.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Camtasia<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Apart from the easy-to-use drag-and-drop user interface, it also offers some cool editing features, including templates, transitions, effects, in-video interactive surveys, annotations, callouts, text animations, and stock media.<\/p>\n\n\n\n<p>There are mainly two types of subscriptions available. The Individual plan costs $179.88 annually, while the Perpetual License costs $299.98 for lifetime access.<\/p>\n\n\n\n<p>Even the basic minimum system requirements are a bit high for this one.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operating system: Microsoft Windows 10 (64-bit)<\/li>\n\n\n\n<li>Processor: Intel 8th Gen or AMD Ryzen 2000 Series<\/li>\n\n\n\n<li>Display: 1366\u00d7768<\/li>\n\n\n\n<li>GPU: 2GB available<\/li>\n\n\n\n<li>RAM: 8GB<\/li>\n\n\n\n<li>Hard drive space: 4GB available<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Free video editing software<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. OpenShot<\/strong><\/h4>\n\n\n\n<p>A truly powerful free video editing tool, <a href=\"https:\/\/www.openshot.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OpenShot<\/a> is an open-source application with an amazing community. They give you complete freedom to modify the software according to your personal requirements.<\/p>\n\n\n\n<p>Some noteworthy features accompanying the latest version include title templates, 3D animations, slow-mo and other effects and transitions, real-time previews, easy trimming, slicing, resizing, and audio editing and visualisation. The software is available to its users in over 70 languages.<\/p>\n\n\n\n<p>OpenShot runs on four platforms: Linux, Windows, macOS, and ChromeOS.<\/p>\n\n\n\n<p>Below are the minimum system requirements for Windows.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operating system: Microsoft Windows 7\/8\/10\/11 (64-bit)<\/li>\n\n\n\n<li>Processor: Multi-core processor with 64-bit support, 2.7 GHz<\/li>\n\n\n\n<li>RAM: 4GB<\/li>\n\n\n\n<li>Hard drive space: 1GB available<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. iMovie<\/strong><\/h4>\n\n\n\n<p>A product by Apple, <a href=\"https:\/\/www.apple.com\/imovie\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">iMovie<\/a> is one of the most incredible free video editing tools available for iPhone, iPad, and MacBook users.<\/p>\n\n\n\n<p>Combined with the cinematic quality of the iPhone camera, this tool enables you to create pro-level video content in high resolution. Some other classic video editing features include easy trimming (you don\u2019t even need a super-accurate mouse!), transitions, special effects like picture-in-picture and slow-mo, auto-adjusted soundtracks, 13 creative video filters, title and text styles, trailer templates, and green-screen background change.<\/p>\n\n\n\n<p>Two of the latest features in iMovie are Magic Movie and Storyboards, further enhancing your video storytelling capabilities.<\/p>\n\n\n\n<p>The following basic requirements for this free video editor are listed on Apple\u2019s App Store.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operating system: macOS 12.6 or later<\/li>\n\n\n\n<li>RAM: 4GB<\/li>\n\n\n\n<li>Hard drive space: 3.6GB available<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7. DaVinci Resolve<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.blackmagicdesign.com\/products\/davinciresolve\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DaVinci Resolve<\/a> is one of the greatest, most comprehensive video editing software available for free right now.<\/p>\n\n\n\n<p>It\u2019s feature-rich in the truest sense of the word, offering colour correction, audio mixing and editing, VFX, and motion graphics, along with extensive video editing capabilities. This makes it perfect for those who don\u2019t want to learn a bunch of different tools for all these separate processes.<\/p>\n\n\n\n<p>Some notable features include closed captioning, multi-cam footage support, transitions, effects, animations, object tracking, smart reframing, scene cut detection, auto-colour, image restoration, noise removal, and effortless media management.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Jl2YP7XbgWNowUgqpHQQgqm2BgkPgG8WzgaqQp7m08CInGVcJcZPFnQ3s8gtxVV_c6ElGJgLe9xZx1awppLsHcOzCB7NEzuq9XQ5XHtkYQ4jrMlQjf6AlrxvhFi5rl2pKXuYZt5vK59EGeacCpxQreo\" alt=\"video editing tools Davinci Resolve\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.blackmagicdesign.com\/products\/davinciresolve\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DaVince Resolve<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Even more remarkable is the fact that this free video editing app enables seamless collaboration across huge teams placed anywhere in the world.<\/p>\n\n\n\n<p>This one\u2019s not the best for newbies, though. That\u2019s arguably its greatest drawback. The slightly complex interface and advanced features can make the learning curve a bit steep.<\/p>\n\n\n\n<p>There is no official list of the minimum technical requirements for running DaVinci Resolve on Windows. But here\u2019s a sneak peek into what its users discovered through some trial and error.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operating system: Microsoft Windows 10<\/li>\n\n\n\n<li>Processor: Intel Core i7 or AMD Ryzen 7<\/li>\n\n\n\n<li>GPU: 2GB available<\/li>\n\n\n\n<li>RAM: 16GB<\/li>\n\n\n\n<li>A fast SSD<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. VSDC<\/strong><\/h4>\n\n\n\n<p>With a simple yet modern interface that clearly displays all the available features, <a href=\"https:\/\/www.videosoftdev.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">VSDC<\/a> is quite a robust tool. It has an impressive feature set for a video editor that\u2019s offered free of cost.<\/p>\n\n\n\n<p>The software, which works on Windows and iOS systems, supports a wide range of image, video and audio formats. Key functionality includes creative transitions, customisable video filters and effects, subtitle styles, fun animations, and easy social sharing. On top of that, VSDC also offers seamless audio processing and effects, colour correction, multi-cam footage processing, motion tracking and masking, and stabilisation.<\/p>\n\n\n\n<p>Here\u2019s a checklist of minimum system specifications for running VSDC on Windows. The low requirements make it one of the best free video editing software available.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operating system: Microsoft Windows SP3\/Vista\/7\/8\/10\/11<\/li>\n\n\n\n<li>Processor: Intel, AMD, or compatible processor, 1.5 GHz<\/li>\n\n\n\n<li>Display: 1024\u00d7768, 16-bit colour<\/li>\n\n\n\n<li>RAM: 2GB<\/li>\n\n\n\n<li>Hard drive space: 500MB available with a fast SSD<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div id=\"module_call-to-action--block_84947248101e811efc3f1b237d5d0107\" class=\"sl_custom_module module_call-to-action align_text_left\">\n    <div class=\"module_call-to-action__wrapper\">\n        <h4 class=\"js-texte-typing\">             \n                <span data-text=\"Are youu looking for a video editing agency?\" class=\"js-texte-typing-text\"><\/span>\n                <span class=\"cursor\">|<\/span>\n                    <\/h4>\n        \n        <p>Discover the most relevant agencies for your project based on your own specific requirements.<\/p>\n\n        \n            \n                <span class=\"js-ga-gutenbergBlock-callToAction btn btn-blue\" target=\"_self\" rel=\"nofollow noopener\" data-o=\"aHR0cHM6Ly93d3cuc29ydGxpc3QuY28udWsvcHJvamVjdC9uZXc\/YXV0b2xvYWQ9dHJ1ZQ==\">Find an agency!<\/span>\n\n            \n            <\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Choosing the <strong>right video editing tool<\/strong> can save you tons of time and effort without compromising on quality. It can help you at all stages of the editing process, starting from the raw footage right down to the refined, export-ready version.<\/p>\n\n\n\n<p>Depending on what your needs are and what kind of <a href=\"https:\/\/www.sortlist.co.uk\/blog\/video-marketing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing content<\/a> you want to create, you can choose from the <strong>best video editing software<\/strong> on the market. And to make the right decision, it\u2019s important to run a basic comparison of your top options.<\/p>\n\n\n\n<p>By conducting a simple analysis of feature sets, device and platform compatibility, top use cases, and pricing packages, we hope we\u2019ve helped you shortlist at least a few good options for video editing tools best suited to your <a href=\"https:\/\/www.sortlist.co.uk\/l\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">marketing agency<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every single marketing platform is now saturated with video content. It\u2019s everywhere \u2013 from social media and professional networking sites to landing pages, product descriptions, and demos \u2013 and businesses of all types and sizes want to break into this dynamic medium. Therefore, as a marketing agency, you need to excel at it. So what [&hellip;]<\/p>\n","protected":false},"author":279,"featured_media":11713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[46,41],"class_list":["post-10818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Must-Have Video Editing Tools Every Marketing Agency Needs<\/title>\n<meta name=\"description\" content=\"Explore the complexities of video-making and learn about 8 of the best paid and free video editing tools to save time and effort for your marketing agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/video-editing-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Must-Have Video Editing Tools Every Marketing Agency Needs\" \/>\n<meta property=\"og:description\" content=\"Explore the complexities of video-making and learn about 8 of the best paid and free video editing tools to save time and effort for your marketing agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/video-editing-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-21T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T10:16:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2023\/08\/la-magnetica-2024-02-01t131952.364.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1093\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ralf Llanasas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ralf Llanasas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/video-editing-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/video-editing-tools\\\/\"},\"author\":{\"name\":\"Ralf Llanasas\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/b374bcbe7781020494ca1ffd9941efc2\"},\"headline\":\"8 Must-Have Video Editing Tools Every Marketing Agency Needs (2024)\",\"datePublished\":\"2023-08-21T08:00:00+00:00\",\"dateModified\":\"2024-04-23T10:16:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/video-editing-tools\\\/\"},\"wordCount\":1941,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/video-editing-tools\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/08\\\/la-magnetica-2024-02-01t131952.364.jpg\",\"articleSection\":[\"Advertising &amp; 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