{"id":11417,"date":"2023-12-06T10:00:00","date_gmt":"2023-12-06T09:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=11417"},"modified":"2023-11-23T16:24:28","modified_gmt":"2023-11-23T15:24:28","slug":"event-marketing","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/event-marketing\/","title":{"rendered":"How Event Marketing Has Evolved With Social Media Over The Last Decade"},"content":{"rendered":"\n

I can safely say that most marketers today leverage event marketing<\/strong> to promote their brands. In fact, if you\u2019re working with a marketing agency<\/u><\/a>, this might be among the tricks it recommends to reach potential customers.\u00a0<\/p>\n\n\n\n

Creating an event marketing plan<\/strong> typically guides you on how, where, and when to engage your target audience. If executed right, it can not only increase your website visitors but also generate sales.<\/p>\n\n\n\n

But here\u2019s the thing\u2014event marketing wouldn\u2019t be such a powerful digital marketing tactic<\/strong> without social media.\u00a0<\/p>\n\n\n\n

Social media platforms like Instagram and X (formerly Twitter) allow event attendees and marketers to interact freely and form in-person connections. This could be all you need to generate leads.<\/p>\n\n\n\n

Eager to learn more? <\/p>\n\n\n\n

In this article, I\u2019ll discuss four ways event marketing has evolved over the past decade, thanks to social media.<\/p>\n\n\n\n

Let\u2019s get down to business.<\/p>\n\n\n\n

1. More Effective Event Promotion <\/h2>\n\n\n\n

Social media has made event promotion easier by helping event marketers create a buzz<\/strong> for their events before they start. With platforms like Facebook, LinkedIn, and Instagram, potential attendees can engage, ask relevant questions, and get valuable feedback. <\/p>\n\n\n\n

This allows you to share important details about your upcoming event, including what attendees should expect. As a result, it could pique their interest and boost attendance. <\/p>\n\n\n\n

Here are some easy ways to use social media to promote events:  <\/p>\n\n\n\n

Facebook Events <\/h3>\n\n\n\n

Facebook Events is a tool that allows you to create a landing page for your next event, providing details like: <\/p>\n\n\n\n