{"id":11767,"date":"2024-02-21T10:00:00","date_gmt":"2024-02-21T09:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=11767"},"modified":"2024-07-24T09:33:45","modified_gmt":"2024-07-24T07:33:45","slug":"app-engagement","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/app-engagement\/","title":{"rendered":"Kickstart 2024 With These 12 Strategies to Increase App Engagement and User Retention"},"content":{"rendered":"\n

Keeping users engaged with mobile apps<\/a> can be a tall task, especially when there are other apps vying for their attention.<\/p>\n\n\n\n

That\u2019s why you need a mobile app engagement strategy<\/strong>. <\/p>\n\n\n\n

90% of users<\/u><\/a> who engage with an app tend to stick around. And 8 in 10 people<\/u><\/a> will pay extra for an engaging experience.<\/p>\n\n\n\n

Check out the strategies below to engage your app users for increased loyalty and retention. <\/p>\n\n\n\n

What Is Mobile App Engagement?<\/h2>\n\n\n\n

Mobile app engagement is just what the name suggests. It measures how engaged users are with a mobile app.<\/p>\n\n\n\n

For instance, how likely are they to come back and open the app? How likely are they to recommend it or share it with a family member or friend?<\/p>\n\n\n\n

So, you\u2019ve found that your app\u2019s engagement levels<\/strong> aren\u2019t where you want them to be. How can you improve engagement?<\/p>\n\n\n\n

12 Proven Ways to Increase App User Engagement<\/h2>\n\n\n\n

Here are 12 app engagement strategies to add to your repertoire in 2024. <\/p>\n\n\n\n

1. Use Push Notifications<\/h3>\n\n\n\n

Are your users not engaging with your app as much as you\u2019d like? Use push notifications to re-engage them.<\/p>\n\n\n\n

Push notifications<\/strong> allow you to share updates and stay on the top of users\u2019 minds when they aren\u2019t actively using your app.<\/p>\n\n\n\n

You can also use push notifications to deliver a personalised experience<\/u><\/a>. For example, you can promote deals on products that your customers recently looked at. Or, you could offer discounts<\/strong> on users\u2019 birthdays.<\/p>\n\n\n\n

Another way to engage users with push notifications is to provide tips and helpful information to help them solve a problem<\/strong>. Then, use a call to action (CTA) to incentivise them to open the app.<\/p>\n\n\n\n

Check out this example from BabyCenter. First-time parents may struggle with trying to pack the right things in their diaper bag. <\/p>\n\n\n\n

In this push notification, BabyCenter entices the user to click through to the app with the words \u201csave the day\u201d and \u201cdon\u2019t leave home.\u201d<\/p>\n\n\n

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Screenshot provided by the author<\/figcaption><\/figure><\/div>\n\n\n

While push notifications are a great way to keep users engaged with your app, try not to overdo them. Flooding your users\u2019 notification centre with messages can lead to them turning notifications off from your app or uninstalling<\/strong> it altogether. <\/p>\n\n\n\n

So, only send notifications that may potentially be relevant to users. And be sure to focus on personalised messages, as these can raise retention rates by as much as 400%<\/u><\/a>.<\/p>\n\n\n\n

2. Send Personalised In-App Messages\/Notifications<\/h3>\n\n\n\n

Speaking of personalisation, you can take this approach to messaging in-app. This approach is similar to push notifications, except users only see these messages when they actually open the app. <\/p>\n\n\n\n

These messages help you engage with users when they interact with your app\u2019s content and key features, which allows you to deliver relevant and timely experiences<\/strong>.<\/p>\n\n\n\n

Ideas for in-app messaging include:<\/p>\n\n\n\n