{"id":1239,"date":"2020-09-25T14:24:23","date_gmt":"2020-09-25T12:24:23","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=1239"},"modified":"2023-08-02T10:46:20","modified_gmt":"2023-08-02T08:46:20","slug":"is-email-marketing-dead","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/is-email-marketing-dead\/","title":{"rendered":"Is Email Marketing Dead? What Do the Statistics Say?"},"content":{"rendered":"

Let\u2019s face it, email marketing has been around for quite a while. 50 years to be exact. Which, as far as the rate of change of the internet is concerned, makes email some sort of ancient artefact. But is email marketing dead?\u00a0<\/span><\/p>\n

Of course not!\u00a0<\/span><\/p>\n

Email has truly defied the internet odds. Outliving countless other digital communication platforms – we\u2019re talking MSN Messenger, MySpace and Bebo – and has remained the world\u2019s most widely accessed form of online communication.\u00a0<\/span><\/p>\n

In fact, we are all a bit email mad. Collectively sending over 102.6 trillion emails every year. Yep, trillion. With 3.9 billion people using email in every country across the globe and 99% of people checking their emails every day, it\u2019s fair to say it\u2019s a popular communication method.\u00a0<\/span><\/p>\n

But when it comes to effective digital marketing<\/a>, can it really compete with the prevailing popularity of social media today?\u00a0<\/span><\/p>\n

We\u2019ve done all of the hard work for you. In this blog, we will delve into all of your burning email marketing<\/a> questions:<\/span><\/p>\n