{"id":12849,"date":"2024-10-22T16:00:00","date_gmt":"2024-10-22T14:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/a-complete-guide-to-video-production\/"},"modified":"2024-10-22T15:51:59","modified_gmt":"2024-10-22T13:51:59","slug":"a-complete-guide-to-video-production","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/a-complete-guide-to-video-production\/","title":{"rendered":"A Complete Guide to Video Production: How to Make a Video that Converts to Income"},"content":{"rendered":"\n

According to G2<\/a>, 1\/3 of all Internet activity<\/strong> is video consumption. But stop for a moment to really analyse that number. You stream Netflix every night before you go to bed, you watch a YouTube video to understand how to do something, you run into a video ad while playing a game on your commute to work, and you scroll through TikTok while you are in the bathroom. We consume video content<\/strong> all day long. Companies have had to adapt and rely on video to attract new people to their brands. That’s exactly what we cover in our complete guide to video production.<\/p>\n\n\n\n

This piece will help you understand how to create videos<\/strong> that attract, engage and convert. And how to outsource video production: either with an in-house team or by hiring a video production agency<\/a>. Let’s get started!<\/p>\n\n\n\n

<\/p>\n\n\n\n

What Is Video Production?<\/h2>\n\n\n\n

Video production sounds like a complicated business. The truth is, it refers to the entire process of creating a video<\/strong>. This includes everything from conceptualising the idea, writing scripts, and planning to the actual filming, directing, editing, and distribution. <\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"What<\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

Each step is important and plays a key role in the success of your production. Later in this article, we’ll explain what happens at each stage<\/strong> so that you have a better understanding of the whole process and why you can’t skip one or the other.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Why Is Video Production so Important?<\/h3>\n\n\n\n

By incorporating video into your marketing efforts, you will see a number of benefits <\/strong>that directly impact your business goals. <\/p>\n\n\n\n

For starters, video increases your brand visibility.<\/strong> As we mentioned at the beginning of this guide, people spend about 18 hours a week<\/a> watching video. When your brand appears in videos across multiple platforms (including social media, websites, and advertising), you have a greater chance of reaching new audiences interested in your products and services. At the same time, videos can help improve your brand ranking in search engines <\/strong>and attract more targeted traffic to your website. <\/p>\n\n\n\n

Video production also increases your engagement rate<\/strong>. When people enjoy your content, they are more likely to engage with it. Either with a like, a reaction, a comment, or even a share. But the biggest benefit of adding video to your overall marketing strategy is that it increases conversions<\/strong>. A well-produced video delivers your message in a compelling way. It’s estimated that 82%<\/a> of people have made a purchase decision after watching a video.<\/p>\n\n\n\n

In short, video production helps you attract more people, engage them, and convert them.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Types of Marketing Videos You Can Create<\/h3>\n\n\n\n

Before we dive deep into the video production process, it’s important to understand that there are many different types of marketing videos you can create. <\/p>\n\n\n\n

<\/p>\n\n\n\n

<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/04e7VnPd8aE?si=WnTy8Lvqrl4ocPD_\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/code><\/pre>\n\n\n\n
<\/p>\n\n\n\n