{"id":13499,"date":"2025-07-31T10:00:00","date_gmt":"2025-07-31T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=13499"},"modified":"2025-07-24T11:33:39","modified_gmt":"2025-07-24T09:33:39","slug":"designing-for-accessibility","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/","title":{"rendered":"Designing for Accessibility: What UK Brands Need to Know"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"introductiontheshiftinglandscapeofdigitalaccessibility\">Introduction: The Shifting Landscape of Digital Accessibility<\/h2>\n\n\n\n<p><strong>Digital accessibility in the UK <\/strong>has evolved from a niche consideration to a critical business imperative. This transformation is driven by evolving legislation, increased public awareness, and the recognition that accessible design benefits all users. <\/p>\n\n\n\n<p>Recent statistics show that <a href=\"https:\/\/www.scope.org.uk\/media\/disability-facts-figures\/\">one in five UK residents lives with a disability<\/a>, representing a significant portion of the consumer market with an estimated spending power of \u00a3274 billion annually. As businesses increasingly shift their services online, particularly accelerated by the COVID-19 pandemic, the need for accessible digital experiences has become more critical than ever.<\/p>\n\n\n\n<p>UK brands now face mounting pressure to adapt their digital presence, not only to comply with legal requirements such as the Equality Act 2010 and the Public Sector Bodies Accessibility Regulations 2018 but also to maintain competitive advantage in an increasingly inclusive marketplace.<\/p>\n\n\n     \n    <div id=\"module_key_takeaways--block_4b3ac29ade479812941525204040c83b\" class=\"sl_custom_module module_key_takeaways is_preview\">\n        <div class=\"module_key_takeaways__wrapper\">\n            \n\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accessibility is a business imperative<\/strong>: With 1 in 5 UK residents living with a disability and \u00a3274 billion in spending power, inclusive design directly impacts market reach and brand reputation.<\/li>\n\n\n\n<li><strong>Legal compliance is non-negotiable<\/strong>: UK laws like the Equality Act 2010 require accessible digital services, and non-compliance can lead to fines and legal action.<\/li>\n\n\n\n<li><strong>True accessibility goes beyond basics<\/strong>: Many brands miss critical areas like colour contrast, keyboard navigation, and regional or cultural nuances that affect usability.<\/li>\n\n\n\n<li>Innovation and accessibility go hand-in-hand: Emerging technologies like AI, voice interfaces, and adaptive design can improve access and user experience for all, when implemented thoughtfully.<\/li>\n<\/ul>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"legalchallengesandcorporateattitudesintheuk\">Legal Challenges and Corporate Attitudes in the UK<\/h2>\n\n\n\n<p>The UK&#8217;s legal framework for <strong>digital accessibility<\/strong> has become increasingly stringent. The Equality Act 2010 and Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018 set clear expectations for businesses. These regulations mandate that websites and digital services must be accessible to people with disabilities, with potential fines reaching \u00a320,000 for serious breaches.<\/p>\n\n\n\n<p>Major brands like Domino&#8217;s Pizza and British Airways have faced legal challenges over inaccessible websites, highlighting the real consequences of non-compliance in the UK market.<\/p>\n\n\n\n<p><strong>Corporate attitudes towards accessibility<\/strong> in the UK have evolved from viewing it as a compliance burden to recognising it as a business imperative. Recent surveys indicate that<a href=\"https:\/\/www.w3.org\/WAI\/business-case\/\"> 73% of UK businesses<\/a> now consider digital accessibility a priority, though implementation remains inconsistent.<\/p>\n\n\n\n<p>Leading companies like BBC, Barclays, and Sainsbury&#8217;s have pioneered comprehensive accessibility programs, demonstrating that accessibility investment drives customer loyalty and expands market reach. However, smaller businesses often struggle with resource allocation and technical expertise, creating a notable gap between regulatory requirements and actual implementation across the UK business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"keyaccessibilityconsiderationsoftenoverlooked\">Key Accessibility Considerations Often Overlooked<\/h2>\n\n\n\n<p>Many UK brands focus on obvious accessibility features like alt text and screen reader compatibility, but overlook crucial elements that <strong>significantly impact user experience<\/strong>. Colour contrast ratios and typography choices often receive insufficient attention, yet these elements are fundamental for users with visual impairments or cognitive disabilities.<\/p>\n\n\n\n<p>Brands frequently implement basic accessibility features without considering the nuanced needs of users with temporary or situational disabilities, such as those using devices in bright sunlight or operating interfaces while in motion.<\/p>\n\n\n\n<p><strong>Beyond visual elements<\/strong>, keyboard navigation and focus indicators are frequently neglected despite their critical importance for users who cannot operate a mouse. Form validation messages and error handling also require careful consideration, as unclear feedback can create insurmountable barriers for users with cognitive disabilities or those using assistive technologies.<\/p>\n\n\n\n<p>Moreover, content structure and heading hierarchy, though seemingly basic, are often implemented incorrectly, creating confusion for screen reader users and impacting the overall accessibility of digital platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"balancinginnovationwithaccessibilitycreativesolutions\">Balancing Innovation with Accessibility: Creative Solutions<\/h2>\n\n\n\n<p><strong>Innovative design and accessibility<\/strong> are not mutually exclusive concepts, despite common misconceptions in the industry. Leading UK brands are discovering that integrating accessibility features from the early stages of design drives innovation and creates better user experiences for everyone. Just like <a class=\"\" href=\"https:\/\/www.sortlist.co.uk\/blog\/3d-product-mockups\/\">3D product mockups<\/a> have reshaped how we visualise design online, accessibility-first thinking is driving new innovations that improve usability for everyone.<\/p>\n\n\n\n<p>Companies like BBC and Gov.uk have demonstrated that accessible design can coexist with cutting-edge functionality through techniques such as progressive enhancement and adaptive interfaces.<\/p>\n\n\n\n<p>The key to successful implementation lies in adopting<strong> flexible design frameworks<\/strong> that accommodate both innovation and accessibility. For instance, brands can employ adaptive colour systems that maintain visual appeal while meeting contrast requirements, or implement gesture controls that work alongside traditional keyboard navigation. Adaptive interfaces and inclusive spatial layouts, covered in our <a class=\"\" href=\"https:\/\/www.sortlist.co.uk\/blog\/3d-design-guide\/\">3D design guide<\/a>, highlight how accessibility considerations can enhance visual communication across platforms. <\/p>\n\n\n\n<p>Voice interfaces, originally developed for users with visual impairments, are now mainstream features that enhance user experience across the board. These solutions prove that when accessibility drives innovation, the result is often a more intuitive and versatile product that serves a broader audience while maintaining compliance with WCAG guidelines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"regionalandculturalfactorsaffectingaccessibilityintheuk\">Regional and Cultural Factors Affecting Accessibility in the UK<\/h2>\n\n\n\n<p>The UK&#8217;s diverse population requires brands to consider multiple regional and cultural factors when implementing accessible design. The country&#8217;s multicultural landscape, with over 300 languages spoken and significant variations in digital literacy across regions, directly impacts how different user groups interact with digital content.<\/p>\n\n\n\n<p>Urban areas like London, Manchester, and Birmingham present distinct accessibility challenges compared to rural communities in Wales, Scotland, or Northern Ireland, where internet connectivity and device access can vary significantly.<\/p>\n\n\n\n<p><strong>Cultural sensitivities and regional preferences<\/strong> also play a crucial role in accessibility implementation. For instance, colour symbolism varies among the UK&#8217;s ethnic communities, affecting how warning signals and important information should be conveyed.<\/p>\n\n\n\n<p>Additionally, the ageing population in coastal and rural areas demands particular attention to factors like larger text sizes and simplified navigation, while younger, tech-savvy urban populations may require different accessibility considerations for fast-paced, mobile-first interactions.<\/p>\n\n\n\n<p>Understanding these regional and cultural nuances helps brands create truly inclusive digital experiences that resonate with the UK&#8217;s diverse user base.<\/p>\n\n\n\n<p>Working with experienced <a class=\"\" href=\"https:\/\/www.sortlist.co.uk\/design\/united-kingdom-gb\">design agencies in the UK<\/a> can help ensure your brand meets both <strong>aesthetic and accessibility expectations<\/strong> across diverse regions and user groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"emergingtechnologiesandtheirimpactonaccessibility\">Emerging Technologies and Their Impact on Accessibility<\/h2>\n\n\n\n<p>Artificial Intelligence and machine learning are revolutionising digital accessibility, offering new solutions for UK brands to create more <strong>inclusive experiences<\/strong>. Advanced AI-powered tools now provide real-time alt text generation, automated captioning, and voice recognition systems that significantly improve access for users with visual or hearing impairments.<\/p>\n\n\n\n<p>These technologies are particularly transformative when integrated with existing accessibility features, enabling more natural and intuitive interactions for users across different ability levels.<\/p>\n\n\n\n<p>The emergence of adaptive interfaces and smart assistance technologies has created new opportunities and challenges for accessibility compliance. Voice-first interfaces, augmented reality, and gesture-based controls are reshaping how users interact with digital content, requiring brands to rethink their accessibility strategies.<\/p>\n\n\n\n<p>While these technologies offer promising solutions, they must be implemented thoughtfully to ensure they enhance rather than complicate the user experience for people with disabilities. UK brands need to stay informed about these technological developments while maintaining focus on established accessibility standards to create truly inclusive digital experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bestpracticesforimplementingaccessibledesign\">Best Practices for Implementing Accessible Design<\/h2>\n\n\n\n<p>Implementing <strong>accessible design<\/strong> requires a comprehensive approach that combines technical standards with user-centric principles. UK brands should prioritise WCAG 2.1 Level AA compliance as their baseline standard, ensuring their digital properties accommodate users with various disabilities while maintaining brand aesthetics.<\/p>\n\n\n\n<p>This includes incorporating proper colour contrast ratios, providing text alternatives for non-text content, and ensuring keyboard navigation functionality across all digital platforms.<\/p>\n\n\n\n<p>Beyond technical requirements, successful accessible design implementation demands ongoing collaboration between design teams, developers, and <strong>accessibility experts<\/strong>. Regular accessibility audits, user testing with disabled individuals, and maintaining clear documentation of accessibility features help brands create truly inclusive digital experiences.<\/p>\n\n\n\n<p>Inclusive branding also extends to visual identity, explored in depth in our article on the <a href=\"https:\/\/www.sortlist.co.uk\/blog\/future-of-logo-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">future of logo design<\/a>, where accessible colours and legible fonts take centre stage.<\/p>\n\n\n\n<p>Organisations should also invest in training their teams about accessibility principles and establish clear processes for addressing accessibility issues throughout the design and development lifecycle, ensuring that accessibility becomes an integral part of their digital strategy rather than an afterthought.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusionfutureproofingyourbrandsaccessibilitystrategy\">Conclusion: Future-Proofing Your Brand&#8217;s Accessibility Strategy<\/h2>\n\n\n\n<p>As digital accessibility continues to evolve, UK brands must adopt a proactive rather than reactive approach to inclusive design. Creating an accessibility roadmap that anticipates future technological developments and changing user needs is essential for long-term success.<\/p>\n\n\n\n<p>This means investing in regular accessibility audits, maintaining updated compliance with WCAG guidelines, and fostering a company culture that prioritises inclusive design from the outset of every project.<\/p>\n\n\n\n<p>Brands that embrace designing for accessibility as a fundamental aspect of their digital strategy, rather than treating it as a mere compliance checkbox, will not only better serve their entire user base but also position themselves as leaders in the increasingly important sphere of digital inclusion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction: The Shifting Landscape of Digital Accessibility Digital accessibility in the UK has evolved from a niche consideration to a critical business imperative. This transformation is driven by evolving legislation, increased public awareness, and the recognition that accessible design benefits all users. Recent statistics show that one in five UK residents lives with a disability, [&hellip;]<\/p>\n","protected":false},"author":251,"featured_media":13501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[40],"class_list":["post-13499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Designing for Accessibility: What UK Brands Need to Know<\/title>\n<meta name=\"description\" content=\"Discover how UK brands are designing for accessibility to meet legal standards, enhance UX, and future-proof their digital presence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designing for Accessibility: What UK Brands Need to Know\" \/>\n<meta property=\"og:description\" content=\"Discover how UK brands are designing for accessibility to meet legal standards, enhance UX, and future-proof their digital presence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2025\/07\/article-covers-for-com-and-uk-_81_.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1093\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alesia Pop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alesia Pop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/\"},\"author\":{\"name\":\"Alesia Pop\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98e72c619f9ac84c355fec6a71942226\"},\"headline\":\"Designing for Accessibility: What UK Brands Need to Know\",\"datePublished\":\"2025-07-31T08:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/\"},\"wordCount\":1445,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/article-covers-for-com-and-uk-_81_.webp\",\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/\",\"name\":\"Designing for Accessibility: What UK Brands Need to Know\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/article-covers-for-com-and-uk-_81_.webp\",\"datePublished\":\"2025-07-31T08:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98e72c619f9ac84c355fec6a71942226\"},\"description\":\"Discover how UK brands are designing for accessibility to meet legal standards, enhance UX, and future-proof their digital presence.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/article-covers-for-com-and-uk-_81_.webp\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/07\\\/article-covers-for-com-and-uk-_81_.webp\",\"width\":1093,\"height\":775,\"caption\":\"Designing for Accessibility: What UK Brands Need to Know\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/designing-for-accessibility\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Designing for Accessibility: What UK Brands Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\",\"name\":\"Sortlist Blog\",\"description\":\"Our Marketing Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/98e72c619f9ac84c355fec6a71942226\",\"name\":\"Alesia Pop\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/avatar_user_251_1676966002-96x96.png\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/avatar_user_251_1676966002-96x96.png\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/avatar_user_251_1676966002-96x96.png\",\"caption\":\"Alesia Pop\"},\"description\":\"Meet Alesia Pop! As an SEO Manager and a blogger, she knows how to make her words and website rank at the top. With a creative mind and a love for writing, she's always on the lookout for the next big story. In her free time, you can find her hiking, practising yoga, or whipping up a storm in the kitchen.\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/author\\\/alesiapop\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Designing for Accessibility: What UK Brands Need to Know","description":"Discover how UK brands are designing for accessibility to meet legal standards, enhance UX, and future-proof their digital presence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/","og_locale":"en_GB","og_type":"article","og_title":"Designing for Accessibility: What UK Brands Need to Know","og_description":"Discover how UK brands are designing for accessibility to meet legal standards, enhance UX, and future-proof their digital presence.","og_url":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/","og_site_name":"Sortlist Blog","article_published_time":"2025-07-31T08:00:00+00:00","og_image":[{"width":1093,"height":775,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2025\/07\/article-covers-for-com-and-uk-_81_.webp","type":"image\/webp"}],"author":"Alesia Pop","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alesia Pop","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/#article","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/"},"author":{"name":"Alesia Pop","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/98e72c619f9ac84c355fec6a71942226"},"headline":"Designing for Accessibility: What UK Brands Need to Know","datePublished":"2025-07-31T08:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/"},"wordCount":1445,"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2025\/07\/article-covers-for-com-and-uk-_81_.webp","articleSection":["Web Design"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/","url":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/","name":"Designing for Accessibility: What UK Brands Need to Know","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2025\/07\/article-covers-for-com-and-uk-_81_.webp","datePublished":"2025-07-31T08:00:00+00:00","author":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/98e72c619f9ac84c355fec6a71942226"},"description":"Discover how UK brands are designing for accessibility to meet legal standards, enhance UX, and future-proof their digital presence.","breadcrumb":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2025\/07\/article-covers-for-com-and-uk-_81_.webp","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2025\/07\/article-covers-for-com-and-uk-_81_.webp","width":1093,"height":775,"caption":"Designing for Accessibility: What UK Brands Need to Know"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.co.uk\/blog\/designing-for-accessibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Designing for Accessibility: What UK Brands Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.co.uk\/blog\/#website","url":"https:\/\/www.sortlist.co.uk\/blog\/","name":"Sortlist Blog","description":"Our Marketing Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/98e72c619f9ac84c355fec6a71942226","name":"Alesia Pop","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/2023\/02\/avatar_user_251_1676966002-96x96.png","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/2023\/02\/avatar_user_251_1676966002-96x96.png","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/2023\/02\/avatar_user_251_1676966002-96x96.png","caption":"Alesia Pop"},"description":"Meet Alesia Pop! As an SEO Manager and a blogger, she knows how to make her words and website rank at the top. With a creative mind and a love for writing, she's always on the lookout for the next big story. In her free time, you can find her hiking, practising yoga, or whipping up a storm in the kitchen.","url":"https:\/\/www.sortlist.co.uk\/blog\/author\/alesiapop\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/13499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/users\/251"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=13499"}],"version-history":[{"count":1,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/13499\/revisions"}],"predecessor-version":[{"id":13502,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/13499\/revisions\/13502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media\/13501"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=13499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=13499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}