{"id":1356,"date":"2020-11-19T15:46:50","date_gmt":"2020-11-19T14:46:50","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=1356"},"modified":"2022-12-08T10:38:49","modified_gmt":"2022-12-08T09:38:49","slug":"creative-marketing-solutions","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/creative-marketing-solutions\/","title":{"rendered":"Marketing & COVID-19: 5 Creative Marketing Solutions Adopted By Major Brands \ud83e\udda0"},"content":{"rendered":"

2020 was quite a particular year for marketing and in particular, creative marketing strategies.\u00a0 On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing social climate.<\/span><\/p>\n

The question is: how can you find creative marketing solutions in the midst of a global pandemic?\u00a0 How can you avoid unintentionally offending your audience with an advertisement, how do you avoid trying to seem an opportunist, and above all, how do you make the most of each euro of your marketing budget?\u00a0<\/span><\/p>\n

In this article, we will look at five advertising campaigns that were carried out in 2020 and who perfectly answer these burning questions.<\/span>\u00a0<\/span><\/p>\n

We have selected these five campaigns because of how they perfectly reflect the current situation but each of them in their own unique fashion from different perspectives.\u00a0<\/span><\/p>\n

Burger King and Mockery<\/b><\/h2>\n

Burger King is known for its backlog of creativity in its marketing campaigns and it never comes as a surprise to see their advertisements creating a buzz on LinkedIn, Twitter, or Facebook.<\/span><\/p>\n

If we look at a recent example, let me show you this tweet that was published at the start of Roland-Garros this year:<\/span><\/p>\n

\"creative<\/p>\n

The picture speaks for itself.\u00a0 Burger King\u2019s communication and overall creative marketing solutions are in a league of their own.\u00a0<\/span><\/p>\n

Here, they use creativity to bounce back with humour on not only the French people\u2019s favourite sporting events but at the same time, with added mockery to bounce back from the ongoing health crisis.<\/span><\/p>\n

As we are writing this article in November 2020, we are in the midst of the second wave of COVID-19 contaminations in Europe.\u00a0 Arguably not a very fun situation, but Burger King manages to be on top of it in style.<\/span><\/p>\n

This video is short, dynamic, and uses a different tone to the one we are living in at the moment:<\/span><\/p>\n