{"id":1815,"date":"2021-03-02T10:00:06","date_gmt":"2021-03-02T09:00:06","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=1815"},"modified":"2023-09-27T16:06:25","modified_gmt":"2023-09-27T14:06:25","slug":"buzz-marketing","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/buzz-marketing\/","title":{"rendered":"Buzz Marketing: Get in on the Buzz"},"content":{"rendered":"

Your marketing team are no longer the only marketers in your company.\u00a0 Everyone has become a marketer in this day and age.<\/p>\n

At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or forwarded an Instagram page that posts the best memes in a group chat\u2026. All of these actions are free marketing<\/strong> to the business at hand.<\/p>\n

Marketing tactics are no longer about selling your product to a target audience but instead, it\u2019s about generating a buzz and getting people talking about you<\/em>.\u00a0 Let\u2019s see how Sortlist can help you get into buzz marketing.<\/p>\n

What is buzz marketing?<\/h2>\n

Buzz marketing is a strategy to get people to talk about your brand, promote it, and subsequentially reach a larger audience via a buzz, something that sparks conversation on a broad scale<\/strong>.\u00a0 It\u2019s not about how well you sell your product, it\u2019s about how well you sell your product to those who will talk about it.<\/p>\n

Buzz marketing is the trigger to word-of-mouth marketing<\/em> and the well-behaved child of viral marketing<\/em>.<\/p><\/blockquote>\n

Your target market becomes social media influencers (regular influencers too) and impactful people who can carry your marketing message further.\u00a0 It is not an easy strategy and by no means does it work every time, but if your campaigns manage to kick off, they can drastically change your business performance.<\/p>\n

What makes it effective and why should I be interested?<\/h2>\n

When was the last time you bought a new product or requested a service from a company that was not referred to you by a friend or family member?<\/p>\n

Word of mouth marketing (the by-product of buzz marketing), is now the most effective type of marketing and it all comes<\/strong>\"word down to trust<\/strong>.<\/p>\n

83% of consumers<\/a>\u00a0trust recommendations from their friends<\/strong> more than advertising.\u00a0 81% of consumers<\/a>\u2019 purchases are based on what their friends have posted<\/strong> on their social media<\/a> pages.\u00a0 Hopefully, these numbers show you ‘word of mouth’ potential and generate a buzz within yourself.<\/p>\n

The content of buzz marketing campaigns is creative, unique, and has enough of an emotional appeal<\/strong> that people feel the need to talk about it. The more people connect to your advertisement, the more chances they will rave about it to their entourage and become your most successful marketer.<\/p>\n

The best examples of buzz marketing advertisements are from the super bowl<\/em>.\u00a0 The commercial phenomenon around this sporting event has companies spending a lot of time and money in creating their adverts to get people talking long after their allotted 30 seconds and most importantly, boost their sales.<\/p>\n

Are you convinced? Let\u2019s see how you can make your own marketing buzz.<\/p>\n

What strategies can you take?<\/h2>\n

Your main goal: you want to get people talking about your brand<\/em>.\u00a0 Think about the last advertisement that got you talking.\u00a0 Was it because it was funny?\u00a0 Or was it because it was risky? Here are six examples of buzz marketing strategies for your ad campaigns.<\/p>\n

Inspire<\/h3>\n