{"id":1969,"date":"2021-03-22T09:00:33","date_gmt":"2021-03-22T08:00:33","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=1969"},"modified":"2023-09-27T15:58:44","modified_gmt":"2023-09-27T13:58:44","slug":"build-your-brand-authority","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/build-your-brand-authority\/","title":{"rendered":"5 Easy Steps to Build Brand Authority"},"content":{"rendered":"

With just over <\/span>1 billion websites<\/a> on the internet, it is very easy for yours to become one of the many.\u00a0 With this number continuing to grow by the second (literally), so does competition.\u00a0 If your website is looking to make any kind of profit, it\u2019s going to need to stand out amongst the crowd, and what better way to do it than by taking control of your \u2018Brand Authority\u2019. <\/span>\u00a0<\/span><\/p>\n

Yes, it\u2019s possible to be completely in charge of how much you shine within your expertise amongst the crowd and it all comes down to trust.\u00a0 People now turn to those they trust the most, not only with people but with businesses as well.\u00a0 An increase in trust increases authority, which in turn increases profit.\u00a0 The perfect business equation.\u00a0 Let\u2019s see how you can make the solution work for you.\u00a0<\/span><\/p>\n

What is brand authority?<\/span><\/h2>\n

\u201cIf you are saying the same thing as everyone else, then why would and why should anyone think you are different from anyone else\u201d<\/b> \u2013 Loren Weisman, Brand messaging strategist<\/a><\/span><\/p><\/blockquote>\n

The word \u2018authority\u2019 in itself reflects power over something else and the ability to do something that others cannot.\u00a0 In terms of business, brand authority is the mere idea that you are the best at what you do and audiences will turn to you first for anything related to your products and services rather than to your competition.\u00a0 It\u2019s what makes you unique.\u00a0 At its core, brand authority is built on how you portray your brand to others and how well you execute what you advertise by implementing the <\/span>\u201c<\/b>right mix of digital marketing and brand building strategies.<\/a>“\u00a0If you can deliver on both these things, your brand authority will naturally rise.\u00a0 Now, of course, it\u2019s a little more complex than that, but this is the main idea behind the concept.\u00a0\u00a0\u00a0<\/span><\/p>\n

Let\u2019s have a look at a brand that\u2019s killing it in brand authority.\u00a0 Netflix.\u00a0<\/span><\/p>\n

The most popular video streaming platform in the world is not \u2018the most popular video streaming platform in the world\u2019 for no reason.\u00a0 Almost everyone has a Netflix account, or the password to someone else\u2019s Netflix account, or access to someone else\u2019s Netflix account without knowing the password, or knows what Netflix is.\u00a0 What makes this multi-billion-dollar business stand out amongst the competition: what it has to offer.<\/span><\/p>\n

Netflix\u2019s library of movies and series, quality of content, and originality of self-produced media are immeasurable compared to its competition.\u00a0 They keep It affordable (although recently, increases in prices seem to be a little more frequent than before\u2026), follow trends, and make user experiences as personal as possible to connect with its clients.\u00a0 They offer offline material, accessibility on almost all devices, and have content for all ages.\u00a0 The list goes on, but let\u2019s focus things back on you.\u00a0<\/span><\/p>\n

Why is brand authority important?<\/span><\/h2>\n

If you are looking to maximize your profits, you should invest as much time as possible in brand authority.\u00a0<\/span><\/p>\n

Take a look at the leading company amongst your competition.\u00a0 If they are doing things right, they are most probably making a higher profit than your company on an annual basis.\u00a0 If you are selling the same products and services, this means that you have the potential to be making the same amount of profit, or more, per year.\u00a0 The most probable reason for the current disparity between you and your competition is brand authority.\u00a0 The concurrent company has created a larger audience via trust and is persuading others that they are the best in their field.\u00a0<\/span><\/p>\n

If you want to surpass them, try following these steps.\u00a0<\/span><\/p>\n

DIY Brand Authority<\/span><\/h2>\n

Here are some tactics to building your brand\u2019s authority.\u00a0 Hopefully, these five steps were of use to you, but if you feel like you need some additional help or maybe you do not have the time, our digital marketing agencies in the UK<\/a> or other countries are ready to help.<\/span><\/p>\n

\u00a01. Who, what, and why?<\/h3>\n

Before taking care of your website or expecting an increase in revenue, go back to the drawing board and answer these three questions:<\/span>\u00a0<\/span><\/p>\n

–<\/span> \u00a0 <\/span> Who is my audience?<\/strong><\/p>\n

–<\/span> \u00a0 <\/span> What is my brand selling?<\/strong><\/p>\n

–<\/span> \u00a0 <\/span> Why is my brand selling these products and services?<\/strong><\/p>\n

Once you have answered these three questions, ask yourself one more: are they specific enough?<\/span><\/p>\n

In order for you to have a chance at being an authority, you need to find a very specific niche you can target, provide and compete in.\u00a0 If any of your responses to these questions are one-worded answers, think more specific.\u00a0 If they are only two words, think further. <\/span>\u00a0<\/span><\/p>\n

Take a look at this example.\u00a0<\/span><\/p>\n

Imagine a clothing company trying to raise its brand authority.\u00a0 This would be an ideal way to answer the previous three questions:<\/span><\/p>\n

–<\/span> \u00a0 <\/span> Who is my audience?<\/strong> Professional, men and women mountaineers<\/span><\/p>\n

–<\/span> \u00a0 <\/span> What is my brand selling?<\/strong> Men and women\u2019s clothing and accessories for warm and cold professional mountaineering activities<\/span><\/p>\n

–<\/span> \u00a0 <\/span> Why is my brand selling these products and services?<\/strong> Provide professional mountaineers with a more targeted attire for their activities<\/span>\u00a0<\/span><\/p>\n

Look at the difference in competition\u00a0 (search results) in Google between someone selling themselves as a \u2018clothing\u2019 brand rather than a \u2018clothing for professional mountaineering sports\u2019 brand.\u00a0<\/span><\/p>\n

\"clothing<\/p>\n

\"mountaneering<\/p>\n

\u00a0<\/span><\/p>\n

If you are struggling to find your competition or differentiate yourself from them, do some research.\u00a0 The Google search bar is a great place to start.\u00a0 The autocomplete option can show you what people are usually searching for and how specific you may need to sell yourself. Brand positioning<\/a> is also an important factor in building brand authority.<\/span><\/p>\n

2. Content creation<\/h3>\n

Once you have a clear idea of who your brand is, its target audience, and why it is in business, you can start thinking about your content.\u00a0 If you already have a website, it may be time for a change.\u00a0 If you are just getting started, the world is your oyster.\u00a0 In either case, whether you are revamping old material or creating a new one, your content should be unique, original, helpful, and presented in an engaging manner.\u00a0 It can even be fun!\u00a0<\/span><\/p>\n

Create content that gets people involved.\u00a0 Find challenges, trends, and deals that your customers can come back to or use as a reference.\u00a0 For example, Amazon relies heavily on trends to push sales. Their home page is not only unique to every account holder, but they also push products that could interest customers based on current trends.\u00a0 If we look at what the Amazon home page looks like in March 2021, you can see that the common trend is still (unfortunately) life in lockdown.\u00a0 We are watching more TV than ever, so why not get the \u201cIdeal TV\u201d.\u00a0 Gyms are still closed and summer is just around the corner so why not \u201cGet fit at home\u201d?\u00a0<\/span><\/p>\n

\"Amazon<\/p>\n

Another way of attracting visitors to your site with your content is by answering their questions.\u00a0 Audiences will be drawn to your products if you solve their problems.\u00a0 Take a look at \u2018Google\u2019s Most Asked\u2019 and answer some of the questions related to your products and services.\u00a0 If Google thinks that your answer is good enough, you’ll appear on their results page as a trustworthy source.\u00a0<\/span><\/p>\n

\"Google<\/p>\n

Top tip<\/b>: Build a strong SEO strategy for all your content to rank highly on search engine results pages.\u00a0 Read our article on how to build the best SEO strategy<\/a> or look at some of our agencies who are ready to help.\u00a0<\/span><\/p>\n

3. Get people talking<\/h3>\n

\u00a0<\/span>If your content is original enough, people will start talking about it, and hopefully, you will be recognized by other authoritative brands that can get the word out.\u00a0 Ideally, a few journalists will stumble upon your brand and find it interesting enough to write a piece on.\u00a0 If you do not notice this happening, go to the writers yourself.\u00a0 Involve someone from your PR department to reach out and interest people in writing about your brand.\u00a0<\/span><\/p>\n

The more people talk about you, the bigger your reputation will be and with a bigger reputation comes trust.\u00a0<\/span>\u00a0<\/span><\/p>\n

4. Promote your brand<\/h3>\n

Sell your brand on every platform possible.\u00a0 Google is no longer the only resource for people to find products and services anymore.\u00a0 Advertise your products on various social media platforms and don\u2019t forget about Pinterest!\u00a0<\/span><\/p>\n

5. Keep it current<\/h3>\n

Once you have gotten your brand off the ground, it\u2019s not time to sit back and relax.\u00a0 You\u2019re only just getting started!\u00a0 Make sure to update your material on a daily, weekly, and monthly basis.\u00a0 Trends nowadays don\u2019t last as long as they used to.\u00a0 To keep your brand\u2019s authority, you will have to keep up with your customer\u2019s demands so that they continue to trust you as a viable source.\u00a0<\/span><\/p>\n

Conclusion<\/span><\/h2>\n

To beat out the competition, you need to prove to your target audience why you are their number one source.\u00a0 Prove that your products and services are trustworthy in your field and that you have something unique to offer.<\/p>\n","protected":false},"excerpt":{"rendered":"

With just over 1 billion websites on the internet, it is very easy for yours to become one of the many.\u00a0 With this number continuing to grow by the second (literally), so does competition.\u00a0 If your website is looking to make any kind of profit, it\u2019s going to need to stand out amongst the crowd, […]<\/p>\n","protected":false},"author":5,"featured_media":11040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[46,44],"class_list":["post-1969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-digital-strategy"],"acf":[],"yoast_head":"\nBrand Authority: 5 Easy Steps to Build It - Sortlist Blog<\/title>\n<meta name=\"description\" content=\"If your website is looking to make a profit, it\u2019s going to need to stand out amongst the crowd. 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