{"id":2002,"date":"2021-03-23T09:00:03","date_gmt":"2021-03-23T08:00:03","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=2002"},"modified":"2023-04-27T15:56:17","modified_gmt":"2023-04-27T13:56:17","slug":"website-content-creation-slow-content","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/","title":{"rendered":"Website Content Creation: What About Slow Content?"},"content":{"rendered":"

If you have stumbled upon this article, you might be thinking about restructuring your website content creation<\/a>.\u00a0 Maybe it’s time for a change, or maybe you’re starting something new.\u00a0 Regardless of the situation you may be in, this blog post is valuable to you.\u00a0 It’s time to start thinking about slow content.\u00a0\u00a0<\/span><\/p>\n

In recent decades, society has hit the accelerator on the pace of its lifestyle.\u00a0 It has been about keeping things quick and superficial to move on to the next quick and superficial thing.\u00a0 Some generations have never even experienced a different kind of lifestyle and have been running on a full-speed treadmill since the moment they were born.\u00a0 But luckily for them, and for all of us, we are starting to realise that there is a button to slow down the speed of the treadmill and that this steady-paced jog is much more enjoyable.\u00a0\u00a0\u00a0<\/span><\/p>\n

Amongst all of this chaos of speed around us, a new trend of \u2018taking things slowly\u2019 is developing.\u00a0 The rise of fast-food chains is now being gradually overshadowed by slow food restaurants, dreams of having a big house are being replaced with tiny houses, instead of being connected and having the newest technologies to keep up, people are trying to disconnect and slow down\u2026We can observe this same trend in the world of marketing and more specifically, content marketing.\u00a0<\/span><\/p>\n

Journalists and content marketers are constantly pressured into producing and releasing pieces before anyone else; it\u2019s always about being first.\u00a0 Furthermore, now, most of the information is unverified and left unchecked because speed is more important than accuracy.\u00a0 But now comes the era of slow content.\u00a0 Taking a step back, refocusing the way information is being released, and taking pleasure in producing and reading again.\u00a0 But not only that, it can also do wonders for your business.<\/span><\/p>\n

Slow and steady wins the race<\/span><\/h2>\n

If up until now the creation of your website content has mostly been ‘fast-paced content’, your pieces have been one of the at least <\/span>70 million (on WordPress alone) posts<\/a> that are released per month. It is very easy for your pieces to be overlooked or not even make an appearance.\u00a0 But that does not stop businesses from feeling the pressure of having to mass-produce their content.\u00a0 They (and we at Sortlist<\/a> are also culprits) are looking for those clicks<\/a>, but in reality, that is not a long-term solution.\u00a0 In business, we know that conversions are the way to make a profit, not the clicks.\u00a0 So how do you go from a click-orientated production method to one that is more centered and can guarantee conversions? Get in on the slow content.\u00a0<\/span><\/p>\n

What is slow content?<\/span><\/h2>\n

Slow content is exactly what its name suggests.\u00a0 It is slow to produce and slow to read and it also engages with a different part of your brain than fast content.\u00a0 Take a look at this example <\/span>from Kahneman\u2019s Thinking Fast and Slow<\/i><\/a>:<\/span><\/i>\u00a0<\/span><\/p>\n

A bat and ball cost $1.10.\u00a0 The bat costs one dollar more than the ball.\u00a0 How much does the ball cost?<\/span><\/i><\/p><\/blockquote>\n

You might have instinctively answered 10 cents thanks to your \u2018fast-paced\u2019 part of your brain.\u00a0 However, if you sit with the question long enough, and tap into the \u2018slower paced\u2019 part of your brain, you\u2019ll realise that the answer is in fact 5 cents.\u00a0<\/span><\/p>\n

If you think of this example in a marketing context, the slight mistake writers or readers make when writing or reading a fast-paced piece, means lost profit.\u00a0 <\/span>Psychological research<\/a> has even shown that things we tend to read quickly are just as quickly forgotten as those that take longer to read.\u00a0 The larger pieces tend to stay with us longer and have a bigger impact on us. In marketing, that is usually translated into conversions. <\/span>\u00a0<\/span><\/p>\n

AsAP (As slow As Possible) \u2013 Ann Handley<\/span><\/h2>\n
\"slow
Photo by Aaron Doucett<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n

Before getting in on slow content, here are a few things to slow read and reflect on.\u00a0<\/span><\/p>\n

Take your time, and make time<\/span><\/h3>\n

Because of the nature of a slow content piece, the whole process of production will be longer.\u00a0 The thought process will take longer, the research will take longer, the writing, the editing\u2026These are not the typical posts you can sit in a coffee shop and write out in a few hours.\u00a0 Put aside a few time slots throughout the week to focus on the development of a slow piece.\u00a0 Additionally, give yourself ample time to research.\u00a0 Have a look at what piece of information you can gather together or maybe your research will shine a light on the lack of content on your chosen topic.\u00a0<\/span><\/p>\n

Produce pieces of value<\/span>\u00a0<\/span><\/h3>\n

The more time you give yourself to work on the piece, the more the piece\u2019s quality and value will increase.\u00a0 This will distinguish it from all the other rushed pieces we find on the internet.\u00a0<\/span><\/p>\n

A piece of value is informative, trustworthy, accurate, and thoughtful.\u00a0 It usually also involves some sort of storytelling.\u00a0 You give your audience insight into something they may not have known and broaden their perspective.\u00a0 It is also a piece that sticks with them past the last sentence.\u00a0 It could even be something they could apply to their daily life from then on. <\/span>\u00a0<\/span><\/p>\n

Try not to think of a slow content piece as a fast one with a bit more description on the end.\u00a0 It should work together as a whole and contain substance from beginning to end instead of shoving all the important information in the first paragraph.\u00a0<\/span><\/p>\n

Choose your topics carefully<\/span>\u00a0<\/span><\/h3>\n

Since you will be spending more time than usual on this content, make sure you find a topic that speaks to you.\u00a0 You will be spending a lot of time thinking about this post and the last thing a writer needs is to lose interest in their own piece.\u00a0 The end result will be a waste of time and effort.\u00a0<\/span><\/p>\n

But, that is not the only criteria.\u00a0 Just like with any piece of content work, the post must be of significance.\u00a0 There needs to be a cohesive marketing strategy as to why you are writing the piece.\u00a0 Find some inspiration online from other slow content pieces and find some potential ideas.\u00a0 Make sure to study what your audience tends to stick around for and what kind of content would benefit both of you.\u00a0 Have a look at ours: <\/span>Sortlist Insights<\/b><\/a>.\u00a0 Our pieces include personal research and data<\/a> from marketing topics we found interesting to dig into.\u00a0<\/span><\/p>\n

Some of our content writing examples include: 2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs\u00a0<\/a>,\u00a0Survey: Why COVID-19 isn\u2019t firing the digitalisation of Europe\u2019s SMBs\u00a0<\/a>and\u00a0Mini Guide: How to work well with an agency when working remotely<\/a><\/p>\n

\u00a0Will this actually work?<\/span><\/h2>\n
\"slow
Photo by Aaron Doucett<\/a> on Unsplash<\/a><\/figcaption><\/figure>\n

You will notice with time that the slow content pieces will receive fewer clicks, but do not worry.\u00a0 The success will come through more engagement.<\/span><\/p>\n

Some may fear that turning to slow content will decrease business and alter their ranking algorithms.\u00a0 It is inevitable that your algorithm will change when you change your content, however, it will not be for the worst.\u00a0 But, what makes a website good: relevant content and consistency.\u00a0 By posting slow content, you continue to play to your relevant content factor.\u00a0 For consistency, continue to produce faster-paced content but at the same time, repurpose your longer pieces whilst waiting for the release of the next one.\u00a0<\/span><\/p>\n

Conclusion<\/span>\u00a0<\/span><\/h2>\n

Ideally, a content marketer would write both fast a slow content for their business.\u00a0 A balanced mix can both drive clicks and conversions.\u00a0 It may even help writers find the joy in writing again and stumble upon new topics to explore.\u00a0 If you need some help starting, Sortlist<\/a> can help you find the right content marketing agency<\/a> near you anywhere in over 80 countries<\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you have stumbled upon this article, you might be thinking about restructuring your website content creation.\u00a0 Maybe it’s time for a change, or maybe you’re starting something new.\u00a0 Regardless of the situation you may be in, this blog post is valuable to you.\u00a0 It’s time to start thinking about slow content.\u00a0\u00a0 In recent decades, […]<\/p>\n","protected":false},"author":5,"featured_media":10139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[46,41],"class_list":["post-2002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-content-marketing"],"acf":[],"yoast_head":"\nWebsite Content Creation: What About Slow Content? - Sortlist Blog<\/title>\n<meta name=\"description\" content=\"It's time to rethink our website content creation. Take a step back, and read about how slow content can actually boost your revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Content Creation: What About Slow Content? - Sortlist Blog\" \/>\n<meta property=\"og:description\" content=\"It's time to rethink our website content creation. Take a step back, and read about how slow content can actually boost your revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/wearesortlist\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-23T08:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T13:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/03\/la-magnetica-50.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"874\" \/>\n\t<meta property=\"og:image:height\" content=\"620\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne-Ga\u00eblle Sy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Ga\u00eblle Sy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/\"},\"author\":{\"name\":\"Anne-Ga\u00eblle Sy\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"headline\":\"Website Content Creation: What About Slow Content?\",\"datePublished\":\"2021-03-23T08:00:03+00:00\",\"dateModified\":\"2023-04-27T13:56:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/\"},\"wordCount\":1324,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/03\\\/la-magnetica-50.jpg\",\"articleSection\":[\"Advertising & Marketing\",\"Content Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/\",\"name\":\"Website Content Creation: What About Slow Content? - Sortlist Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/03\\\/la-magnetica-50.jpg\",\"datePublished\":\"2021-03-23T08:00:03+00:00\",\"dateModified\":\"2023-04-27T13:56:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"description\":\"It's time to rethink our website content creation. Take a step back, and read about how slow content can actually boost your revenue.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/03\\\/la-magnetica-50.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/03\\\/la-magnetica-50.jpg\",\"width\":874,\"height\":620,\"caption\":\"Website Content Creation: What About Slow Content?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/website-content-creation-slow-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Content Creation: What About Slow Content?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\",\"name\":\"Sortlist Blog\",\"description\":\"Our Marketing Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\",\"name\":\"Anne-Ga\u00eblle Sy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"caption\":\"Anne-Ga\u00eblle Sy\"},\"description\":\"Anne-Ga\u00eblle is a self described \\\"third culture kid\\\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!\",\"sameAs\":[\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/author\\\/annegaelle\\\/\",\"https:\\\/\\\/www.facebook.com\\\/wearesortlist\\\/\",\"www.linkedin.com\\\/in\\\/anne-gaelle-sy\"],\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/author\\\/annegaelle\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Content Creation: What About Slow Content? - Sortlist Blog","description":"It's time to rethink our website content creation. Take a step back, and read about how slow content can actually boost your revenue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/","og_locale":"en_GB","og_type":"article","og_title":"Website Content Creation: What About Slow Content? - Sortlist Blog","og_description":"It's time to rethink our website content creation. Take a step back, and read about how slow content can actually boost your revenue.","og_url":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/","og_site_name":"Sortlist Blog","article_author":"https:\/\/www.facebook.com\/wearesortlist\/","article_published_time":"2021-03-23T08:00:03+00:00","article_modified_time":"2023-04-27T13:56:17+00:00","og_image":[{"width":874,"height":620,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/03\/la-magnetica-50.jpg","type":"image\/jpeg"}],"author":"Anne-Ga\u00eblle Sy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne-Ga\u00eblle Sy","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#article","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/"},"author":{"name":"Anne-Ga\u00eblle Sy","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"headline":"Website Content Creation: What About Slow Content?","datePublished":"2021-03-23T08:00:03+00:00","dateModified":"2023-04-27T13:56:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/"},"wordCount":1324,"commentCount":0,"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/03\/la-magnetica-50.jpg","articleSection":["Advertising & Marketing","Content Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/","url":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/","name":"Website Content Creation: What About Slow Content? - Sortlist Blog","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/03\/la-magnetica-50.jpg","datePublished":"2021-03-23T08:00:03+00:00","dateModified":"2023-04-27T13:56:17+00:00","author":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"description":"It's time to rethink our website content creation. Take a step back, and read about how slow content can actually boost your revenue.","breadcrumb":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/03\/la-magnetica-50.jpg","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/03\/la-magnetica-50.jpg","width":874,"height":620,"caption":"Website Content Creation: What About Slow Content?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.co.uk\/blog\/website-content-creation-slow-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Website Content Creation: What About Slow Content?"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.co.uk\/blog\/#website","url":"https:\/\/www.sortlist.co.uk\/blog\/","name":"Sortlist Blog","description":"Our Marketing Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1","name":"Anne-Ga\u00eblle Sy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","url":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","contentUrl":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","caption":"Anne-Ga\u00eblle Sy"},"description":"Anne-Ga\u00eblle is a self described \"third culture kid\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!","sameAs":["https:\/\/www.sortlist.com\/blog\/author\/annegaelle\/","https:\/\/www.facebook.com\/wearesortlist\/","www.linkedin.com\/in\/anne-gaelle-sy"],"url":"https:\/\/www.sortlist.co.uk\/blog\/author\/annegaelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2002"}],"version-history":[{"count":2,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2002\/revisions"}],"predecessor-version":[{"id":10141,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2002\/revisions\/10141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media\/10139"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}