{"id":2869,"date":"2021-05-17T09:00:39","date_gmt":"2021-05-17T07:00:39","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=2869"},"modified":"2023-07-20T09:58:15","modified_gmt":"2023-07-20T07:58:15","slug":"types-of-brand-strategies","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/types-of-brand-strategies\/","title":{"rendered":"What Are the Different Types of Brand Strategies?"},"content":{"rendered":"

If you are looking to define your company’s branding strategy<\/b>, or even build a brand for a project, it is important to understand this:\u00a0<\/span><\/p>\n

The value of a brand lies primarily in the way it is perceived by its target audience.\u00a0<\/span><\/em><\/p>\n

For <\/span>this reason, it is essential that you always listen carefully to your customers<\/a>, but also to your stakeholders in general. This way you can monitor and adapt the image your brand sends out.<\/p>\n

In this dynamic,<\/span> it is common to resort to branding<\/a>, which consists of shaping and cultivating a brand through a set of marketing tactics.\u00a0<\/span><\/p>\n

Today, there are many different types of brand strategies<\/strong> you can use. <\/span>In this article, we present you with four of them.<\/p>\n

Umbrella branding<\/b><\/h2>\n

Umbrella branding<\/strong> is a single brand that covers a multitude of products and services belonging to a single company. The word umbrella comes from the fact that such a brand covers all the products of a single group in order to convey the same image.<\/span><\/p>\n

Using this strategy is interesting if you have a brand that already has a certain reputation, and you are looking to launch a new product or service that you want to which you want to give a strong image as soon as it is launched. Products under the umbrella strategy, therefore, have the advantage of low communication and marketing costs.<\/p>\n

Furthermore, this strategy can be presented in two ways:<\/p>\n