{"id":295,"date":"2018-05-03T17:19:39","date_gmt":"2018-05-03T15:19:39","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=295"},"modified":"2023-03-28T15:15:08","modified_gmt":"2023-03-28T13:15:08","slug":"gamification-content-marketing","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/gamification-content-marketing\/","title":{"rendered":"Gamification: How To Use Gaming in Your Content Marketing"},"content":{"rendered":"

Gamification is the use of various techniques from the game world for marketing purposes. What are the advantages of gamified content and how can you apply this interactive dimension to your content marketing? We open our blog to Qualifio, a specialist in the subject, who tells you a bit more!<\/strong><\/p>\n

It is no secret that consumer attention is becoming increasingly difficult to capture. The digital content and experiences available to all of us are multiplying. This often means that brands have to work harder, faster, stronger to attract and keep users interested.<\/p>\n

In an age when content is king, specialists are breaking their heads to find a way to distinguish their own from one of their competitors. However qualitative your content may be, you will often need to find an original way to promote it to your targeted visitors to hope to convert them, retain them or increase their frequency of purchase. This is where gamification comes in\u2026<\/p>\n

Gamification in Marketing – Content, and Branding<\/strong><\/h2>\n

I like to play, you like to play\u2026 Everybody likes to play. Humans naturally tend to be of a competitive nature. That’s why\u00a0gamification in marketing is so important in the communication of many brands<\/strong>, especially in loyalty programs that offer rewards to consumers for every purchase made. Games have the power to produce brand engagement.<\/p>\n

More and more brands are therefore using gamification strategies as a part of their marketing strategy. One example is the Nike Run Club that incorporates challenges into its app for its users to challenge each other in an engaging way through running. Users can enter various different challenges created by the brand or themselves and compete against other running fanatics or simply set goals for themselves. Not only is the program free, but it also gives you running tips and rewards along the way.\u00a0 Just like Nike, to help your business get on the gamification marketing strategy, look into a gaming agency in the United Arab Emirates<\/a> or in your country to get you started.<\/p>\n

\"Nike
Taken from Wareable<\/a><\/figcaption><\/figure>\n

Another business that has used gamification in its marketing strategies is Heineken. As a regular sponsor of the Champions League, it is common to see their advertisements alongside the pitch and during commercial breaks of various matches. They often offer a simple game for spectators to play during halftime via a website or an app such as Star Player.<\/p>\n

\"Heineken
Taken from Ollie & S\u00f8ren<\/a><\/figcaption><\/figure>\n

If everything goes well, the idea is that the gamification strategy draws attention to your gamified and leads to awareness, recurrence, commitment, sympathy, and even conversions from your targets.<\/p>\n

The advantages of gamification<\/strong><\/h2>\n