{"id":3035,"date":"2021-05-31T12:19:19","date_gmt":"2021-05-31T10:19:19","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=3035"},"modified":"2024-06-13T11:20:25","modified_gmt":"2024-06-13T09:20:25","slug":"netflix-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/","title":{"rendered":"Netflix&#8217;s Nearly Flawless Marketing Strategy &#8211; How Can You Apply It?"},"content":{"rendered":"\n<p>Before we were all pulled into the <strong>Netflix marketing strategy<\/strong> we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail.<\/p>\n\n\n\n<p>The company could easily have gone the same way as competitors like Blockbuster, but the <strong>Netflix marketing efforts<\/strong> were based on <a href=\"https:\/\/www.sortlist.co.uk\/innovation\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">innovation<\/a> and <span style=\"color: #005d6f;\"><strong>embracing new technology<\/strong><\/span>.<\/p>\n\n\n\n<p>Now it\u2019s the <strong>single biggest streaming platform in the world<\/strong>. But what does this streaming giant do differently?<\/p>\n\n\n     \n    <div id=\"module_key_takeaways--block_8aee131f6a700b675c36f7269513bd68\" class=\"sl_custom_module module_key_takeaways is_preview\">\n        <div class=\"module_key_takeaways__wrapper\">\n            \n\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Innovate and embrace new technologies.<\/li>\n\n\n\n<li>Integrate various marketing channels and focus on customer experience.<\/li>\n\n\n\n<li>Create unique, original content.<\/li>\n\n\n\n<li>Build strategic partnerships.<\/li>\n\n\n\n<li>Use humour and engagement on social media.<\/li>\n\n\n\n<li>Personalise email marketing.<\/li>\n\n\n\n<li>Learn from mistakes and adapt strategies accordingly.<\/li>\n<\/ul>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Netflix Marketing Strategies That Worked From the Beginning<\/h2>\n\n\n\n<p>When Marc Randolph and Reed Hastings started their business, it was a traditional DVD sales and rental company. Even then, there was something different to the <strong>Netflix marketing strategies<\/strong> that they used.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Early Innovation<\/h3>\n\n\n\n<p>From the very beginning, they based their model around <strong>innovation<\/strong>. Netflix was the first online DVD rental that operated through the U.S. Postal Services. In the year 2000, Netlfix introduced an advanced algorithm to <span style=\"color: #005d6f;\"><strong>predict user choices<\/strong><\/span>.<\/p>\n\n\n\n<p>This allowed the platform to <em>provide accurate suggestions to their users<\/em>, something they still do today.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Predicting Trends<\/h3>\n\n\n\n<p>In the mid-2000s, the company could start streaming movies as the bandwidth and internet cost improved. The team had been planning this for many years and waited for technology to catch up.<\/p>\n\n\n\n<p>From there, the company started showing <span style=\"color: #005d6f;\"><strong>original content<\/strong><\/span> through its online streaming service.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The platform now has almost <span style=\"text-decoration: underline;\">200 million paid<\/span> subscribers and operates globally<\/p>\n<\/blockquote>\n\n\n\n<p>Since Netflix is an entertainment business, they have to deliver content that is <span style=\"color: #005d6f;\"><strong>relevant<\/strong><\/span> and <span style=\"color: #005d6f;\"><strong>popular<\/strong><\/span>. Considering the service operates in different countries, that means original content that will speak to each target audience individually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Winning, Unique Marketing Efforts<\/h2>\n\n\n\n<p>You can see from the Netflix story that they\u2019ve had <strong>innovation<\/strong> at the core of their services since the very beginning. It\u2019s no wonder that the company uses <a href=\"https:\/\/www.sortlist.co.uk\/digital-marketing\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing<\/a> at its main form of marketing.<\/p>\n\n\n\n<p><strong>Netflix\u2019s marketing strategy<\/strong> is based on the <em>modern marketing approach<\/em>, which means that the service involves various <a href=\"https:\/\/www.sortlist.co.uk\/blog\/communication-channels-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication channels<\/a> and focuses on the <strong>customer experience<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-3041\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2021\/05\/netflix-advertising-header-900x506-1.jpeg\" alt=\"netflix marketing strategy\" class=\"wp-image-3041\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1.jpeg 900w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-768x432.jpeg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-50x28.jpeg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-288x162.jpeg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-576x324.jpeg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-339x191.jpeg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-678x381.jpeg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-373x210.jpeg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-746x419.jpeg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-691x388.jpeg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-478x269.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-516x290.jpeg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/netflix-advertising-header-900x506-1-680x382.jpeg 680w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.giantfreakinrobot.com\/ent\/netflix-advertising.html\">Giant Freakin Robot<\/a><\/figcaption><\/figure>\n\n\n\n<p>To have effective contact with users, <strong>marketing strategies<\/strong> include constant feedback and analysis to ensure that they have the right metrics. The marketing is completely <span style=\"color: #005d6f;\"><strong>data-driven<\/strong><\/span>.<\/p>\n\n\n\n<p>The Netflix team also ensures that they use integration across various channels and social media platforms. They even use traditional marketing channels in their mix, like <a href=\"https:\/\/www.sortlist.co.uk\/blog\/is-email-marketing-dead\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a>, in a unique and effective manner.<\/p>\n\n\n\n<p>When social distancing started being implemented in many places around the world due to the Covid-19 pandemic, Netflix jumped at the opportunity to expand, knowing that if people were stuck at home, they\u2019ll need something to watch.<\/p>\n\n\n\n<p>Netflix <span style=\"color: #005d6f;\"><strong>changed its pricing plans<\/strong><\/span> in some areas, offered <span style=\"color: #005d6f;\"><strong>original Netflix shows<\/strong><\/span>, and made sure they had <span style=\"color: #005d6f;\"><strong>quality content<\/strong><\/span> across the board.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Modern Marketing Alone is Not Enough<\/h3>\n\n\n\n<p>Many companies follow this same approach but haven\u2019t gained quite the same level of success as the <strong>Netflix marketing plan<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>That\u2019s because <span style=\"color: #000000;\">marketing goes hand-in-hand with the product on offer.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p>While Netflix is a streaming platform, the team recognised early on that they won\u2019t be able to compete in the market by just streaming high-quality movies.<\/p>\n\n\n\n<p>A <span style=\"text-decoration: underline;\">large portion of the company\u2019s success comes from its original content<\/span>, something that other competitors struggle with.<\/p>\n\n\n<div class=\"wp-block-image wp-image-3042\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2021\/05\/aaaabsm2t6mgju2w2pb5cakwmpmta-fz8y8d-hlj_3hvr2kqdiqy35qhxm_sg3waej3wyz4sgd8wrzjsuk_mktgzmxitjgksxydthv5vcepladdrbeorz7vy8wfosu4bag.jpeg\" alt=\"The Crown\" class=\"wp-image-3042\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/aaaabsm2t6mgju2w2pb5cakwmpmta-fz8y8d-hlj_3hvr2kqdiqy35qhxm_sg3waej3wyz4sgd8wrzjsuk_mktgzmxitjgksxydthv5vcepladdrbeorz7vy8wfosu4bag.jpeg 512w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/aaaabsm2t6mgju2w2pb5cakwmpmta-fz8y8d-hlj_3hvr2kqdiqy35qhxm_sg3waej3wyz4sgd8wrzjsuk_mktgzmxitjgksxydthv5vcepladdrbeorz7vy8wfosu4bag-50x28.jpeg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/aaaabsm2t6mgju2w2pb5cakwmpmta-fz8y8d-hlj_3hvr2kqdiqy35qhxm_sg3waej3wyz4sgd8wrzjsuk_mktgzmxitjgksxydthv5vcepladdrbeorz7vy8wfosu4bag-288x162.jpeg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/aaaabsm2t6mgju2w2pb5cakwmpmta-fz8y8d-hlj_3hvr2kqdiqy35qhxm_sg3waej3wyz4sgd8wrzjsuk_mktgzmxitjgksxydthv5vcepladdrbeorz7vy8wfosu4bag-339x191.jpeg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/aaaabsm2t6mgju2w2pb5cakwmpmta-fz8y8d-hlj_3hvr2kqdiqy35qhxm_sg3waej3wyz4sgd8wrzjsuk_mktgzmxitjgksxydthv5vcepladdrbeorz7vy8wfosu4bag-373x210.jpeg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/aaaabsm2t6mgju2w2pb5cakwmpmta-fz8y8d-hlj_3hvr2kqdiqy35qhxm_sg3waej3wyz4sgd8wrzjsuk_mktgzmxitjgksxydthv5vcepladdrbeorz7vy8wfosu4bag-478x269.jpeg 478w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/sanropolis.8directo.com\/2019\/10\/08\/netflix-rodara-esta-semana-escenas-the-crown-tesorillo-guadiaro\/\">Sanropolis<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>The <strong>Netflix marketing strategy<\/strong> was able to build relationships with big names in entertainment, even Academy Awards nominees and winners, to authentic content for the streaming services in the form of Netflix Originals, which are both original movies and shows.<\/p>\n\n\n\n<p>The fact that Netflix can deliver content that\u2019s original allows the company to reach more users with their movies and series, giving Netflix a <span style=\"color: #005d6f;\"><strong>clear competitive edge<\/strong><\/span>.<\/p>\n\n\n\n<p>The algorithm that Netflix uses looks at your viewing history and suggests movies and shows to watch that are similar to your interests. This is just another way that Netflix gains a competitive advantage.<\/p>\n\n\n\n<p>The key takeaway is that <em>your company has to be innovative and find ways to stand out above its competitors<\/em>.<\/p>\n\n\n\n<p>Your marketing should be a combination of a <strong>strategic and creative approach<\/strong>.<\/p>\n\n\n\n<p>Adding value to your customers in a unique way will allow your business to grow exponentially. Your team members should come up with new ideas on how to get your business to stand out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build Alliances<\/h3>\n\n\n\n<p>Netflix decided to <span style=\"color: #005d6f;\"><strong>build alliances<\/strong><\/span> with Apple, Android, Microsoft, Samsung, LG, Sony, Xiaomi, and other companies to ensure that users can access their services easily, regardless of which brand smart TV, phone, or tablet the user has.<\/p>\n\n\n\n<p>A user doesn\u2019t need to get a single TV to access the content. This is another value-add to the customers.<\/p>\n\n\n\n<p><span style=\"color: #005d6f;\"><strong>Delivering your product to your customer<\/strong><\/span> is an essential part of your success. You should ensure that customers have easy access to your product, regardless of where they are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Media Platforms<\/h3>\n\n\n\n<p>There\u2019s no doubt about it, in the age of social media and entertainment at our fingertips, a company has to be different. <em>Humor<\/em> attracts people to a brand more than ever and has shown to be <span style=\"color: #005d6f;\"><strong>the most engaging form of marketing<\/strong><\/span> if done correctly.<\/p>\n\n\n\n<p>While it may not seem like it, the <strong>marketing on social media<\/strong> is strategically focused to <strong>create engagement<\/strong>.\u00a0 This is why so many businesses now hire experts in <a href=\"https:\/\/www.sortlist.co.uk\/s\/social-media-growth\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">social media growth agencies in the United Kingdom<\/a> or around the world to help them with their marketing efforts.<\/p>\n\n\n\n<p><strong>Netflix\u2019s marketing strategy<\/strong> includes <span style=\"color: #005d6f;\"><strong>engagement on different social media platforms<\/strong><\/span>, where they <span style=\"color: #005d6f;\"><strong>encourage interaction<\/strong><\/span> from their users by asking questions. Netflix\u2019s posts are often funny, and this creates a brand image that suits the entertainment business.<\/p>\n\n\n\n<p>On Netflix\u2019s X account, you\u2019ll see funny tweets and they often create polls. For instance, when season two of Stranger Things became a conversation point for many users, Netflix <a href=\"https:\/\/twitter.com\/netflix\/status\/936627015800774656?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">created a poll<\/a> on their account to ask if they should make a third season.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1313\" height=\"446\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2021\/05\/screen-shot-2021-05-31-at-12.11.15.png\" alt=\"netflix twitter\" class=\"wp-image-3045\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15.png 1313w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-768x261.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-50x17.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-288x98.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-576x196.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-339x115.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-678x230.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-373x127.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-746x253.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-691x235.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-973x331.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-1048x356.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-478x162.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-956x325.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-516x175.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-1032x351.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.11.15-680x231.png 680w\" sizes=\"auto, (max-width: 1313px) 100vw, 1313px\" \/><\/figure>\n\n\n\n<p>Not only did this give them user interaction, but it also <a href=\"https:\/\/www.sortlist.co.uk\/blog\/b2b-marketing-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">offered some user data<\/a>. They use their Twitter more like a meme account and regularly share funny memes.<\/p>\n\n\n\n<p>There are casual discussions on Netflix\u2019s Facebook page, and they often share memes here. They often ask engaging questions.<\/p>\n\n\n\n<p>Not only does this create <a href=\"https:\/\/www.sortlist.co.uk\/blog\/brand-awareness-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a> for new users, when they encourage interaction, but their name is also in people\u2019s minds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram and Snapchat<\/h3>\n\n\n\n<p>Netflix saw that filters became popular, especially among teens, on Instagram and Snapchat. They made a partnership with these companies and created filters specific to their brand.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-3734 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1249\" height=\"717\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2021\/05\/stranger-things-2-ar-snapchat.jpeg\" alt=\"stranger things snapchat netflix\" class=\"wp-image-3734\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat.jpeg 1249w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-768x441.jpeg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-50x29.jpeg 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-288x165.jpeg 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-576x331.jpeg 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-339x195.jpeg 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-678x389.jpeg 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-373x214.jpeg 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-746x428.jpeg 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-691x397.jpeg 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-973x559.jpeg 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-1048x602.jpeg 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-478x274.jpeg 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-956x549.jpeg 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-516x296.jpeg 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-1032x592.jpeg 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/stranger-things-2-ar-snapchat-680x390.jpeg 680w\" sizes=\"auto, (max-width: 1249px) 100vw, 1249px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/vrscout.com\/news\/ar-snapchat-stranger-things-2-world-lens\/\">VR Scout<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Authentic Content in Streaming Services<\/h3>\n\n\n\n<p>The way the company interacts shows us that Netflix believes in <em>being authentic<\/em> and using this authenticity to communicate to their users.<\/p>\n\n\n\n<p>Instead of being formal, Netflix decided to communicate like a fan, to other fans.<\/p>\n\n\n\n<p>The key takeaways from social media engagement are to <strong><span style=\"color: #005d6f;\">be true to your brand and talk to your customers.<\/span><\/strong><\/p>\n\n\n\n<p>Instead of following overly formal, outdated protocols for marketing communication, <em>be authentic<\/em>. Make the most of your social media following.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emails<\/h3>\n\n\n\n<p>Emails are part of a traditional marketing channel. Many companies use this channel, often in the form of a newsletter sign-up. The click-through rate on emails depends on how you use it. Netflix uses <strong>marketing emails<\/strong> in a clever way.<\/p>\n\n\n\n<p>Instead of sending out mass, generic content, their algorithm can send original content to every user. They create <strong>interesting subject lines<\/strong> to encourage you to open the email, and the content is unique to you.<\/p>\n\n\n\n<p>They also have the CTA button strategically placed, with a clear call to action as part of the <a href=\"https:\/\/www.sortlist.co.uk\/blog\/experience-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">experience design<\/a>, which increases the Click-Through Conversion Rate.<\/p>\n\n\n\n<p>The design of the emails is clean and modern, made in HTML. They often run segmented campaigns to improve their targeting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Netflix Also Made Mistakes<\/h2>\n\n\n\n<p>When looking at the success that the <strong>Netflix marketing strategy<\/strong> has achieved, it\u2019s easy to assume that it\u2019s been smooth sailing. However, the company has made their fair share of mistakes, and have controversies behind their name.<\/p>\n\n\n\n<p>The key takeaways from the mistakes that you make are to <span style=\"color: #005d6f;\"><strong>apologize and learn from them<\/strong><\/span>. Adjust your <strong>marketing strategies<\/strong> according to the feedback you get.<\/p>\n\n\n\n<p>When Netflix apologized for their controversial mistakes, they created <em>even more engagement<\/em> from their users. Amidst controversy and price increases, the platform grew, with many new users opening accounts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"210\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2021\/05\/screen-shot-2021-05-31-at-12.13.48.png\" alt=\"\" class=\"wp-image-3046\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-50x15.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-288x89.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-576x178.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-339x105.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-678x209.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-373x115.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-478x148.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/screen-shot-2021-05-31-at-12.13.48-516x159.png 516w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Can You Have Your Own Netflix Marketing Strategy?<\/h2>\n\n\n\n<p>Because of the sheer volume of subscribers to Netflix, the wide user base lets you think that the company has deep pockets and the level of advertising they do isn\u2019t attainable for smaller businesses. While this is true in certain aspects, in others it\u2019s not.<\/p>\n\n\n\n<p>The key is to be smart about your <a href=\"https:\/\/www.sortlist.co.uk\/blog\/marketing-trends-2021\/\">marketing strategies<\/a>. You need to stay relevant to your audience and communicate with them in a personalised manner.<\/p>\n\n\n\n<p>Your budget doesn\u2019t have to be gigantic to get the same level of engagement from your customers. If you use social media correctly, and you focus on your customer experience through digital marketing, you can achieve similar results.<\/p>\n\n\n\n<p>In the extremely competitive environment businesses operate in, it\u2019s becoming more and more important to use marketing tactics in a smart, fun, and unique way. If you think your team isn\u2019t up to the challenge, you can get the service of an agency in your area such as a <a href=\"https:\/\/www.sortlist.co.uk\/digital-marketing\/london-england-gb\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing agency in London<\/a>.<\/p>\n\n\n\n<p>Netflix offers a unique insight into how you can be smart about your branding and advertising. To see successful growth and longevity in your company, you have to focus your strategies creatively to keep up with new trends and demands.<\/p>\n\n\n\n<p>Hopefully the <strong>Netflix marketing strategy<\/strong> we have outlined for you in this article will give you the proper guidance to apply it to your own business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[46,44],"class_list":["post-3035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-digital-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Epic Secret to the Netflix Marketing Strategy - How to Use It<\/title>\n<meta name=\"description\" content=\"The Netflix marketing strategy is the main reason for this company&#039;s massive success. Here&#039;s how you can use it to benefit your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Epic Secret to the Netflix Marketing Strategy - How to Use It\" \/>\n<meta property=\"og:description\" content=\"The Netflix marketing strategy is the main reason for this company&#039;s massive success. Here&#039;s how you can use it to benefit your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/wearesortlist\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T10:19:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-13T09:20:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/article-covers-for-com-and-uk-27.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1093\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne-Ga\u00eblle Sy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Ga\u00eblle Sy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/\"},\"author\":{\"name\":\"Anne-Ga\u00eblle Sy\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"headline\":\"Netflix&#8217;s Nearly Flawless Marketing Strategy &#8211; How Can You Apply It?\",\"datePublished\":\"2021-05-31T10:19:19+00:00\",\"dateModified\":\"2024-06-13T09:20:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/\"},\"wordCount\":1685,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/05\\\/article-covers-for-com-and-uk-27.jpg\",\"articleSection\":[\"Advertising &amp; Marketing\",\"Digital &amp; Marketing Strategy\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/\",\"name\":\"The Epic Secret to the Netflix Marketing Strategy - How to Use It\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/05\\\/article-covers-for-com-and-uk-27.jpg\",\"datePublished\":\"2021-05-31T10:19:19+00:00\",\"dateModified\":\"2024-06-13T09:20:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"description\":\"The Netflix marketing strategy is the main reason for this company's massive success. Here's how you can use it to benefit your business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/05\\\/article-covers-for-com-and-uk-27.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/05\\\/article-covers-for-com-and-uk-27.jpg\",\"width\":1093,\"height\":775,\"caption\":\"Netflix's Nearly Flawless Marketing Strategy - How Can You Apply It?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netflix-marketing-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix&#8217;s Nearly Flawless Marketing Strategy &#8211; How Can You Apply It?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\",\"name\":\"Sortlist Blog\",\"description\":\"Our Marketing Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\",\"name\":\"Anne-Ga\u00eblle Sy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"caption\":\"Anne-Ga\u00eblle Sy\"},\"description\":\"Anne-Ga\u00eblle is a self described \\\"third culture kid\\\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!\",\"sameAs\":[\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/author\\\/annegaelle\\\/\",\"https:\\\/\\\/www.facebook.com\\\/wearesortlist\\\/\",\"www.linkedin.com\\\/in\\\/anne-gaelle-sy\"],\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/author\\\/annegaelle\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Epic Secret to the Netflix Marketing Strategy - How to Use It","description":"The Netflix marketing strategy is the main reason for this company's massive success. Here's how you can use it to benefit your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/","og_locale":"en_GB","og_type":"article","og_title":"The Epic Secret to the Netflix Marketing Strategy - How to Use It","og_description":"The Netflix marketing strategy is the main reason for this company's massive success. Here's how you can use it to benefit your business.","og_url":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/","og_site_name":"Sortlist Blog","article_author":"https:\/\/www.facebook.com\/wearesortlist\/","article_published_time":"2021-05-31T10:19:19+00:00","article_modified_time":"2024-06-13T09:20:25+00:00","og_image":[{"width":1093,"height":775,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/article-covers-for-com-and-uk-27.jpg","type":"image\/jpeg"}],"author":"Anne-Ga\u00eblle Sy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne-Ga\u00eblle Sy","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/"},"author":{"name":"Anne-Ga\u00eblle Sy","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"headline":"Netflix&#8217;s Nearly Flawless Marketing Strategy &#8211; How Can You Apply It?","datePublished":"2021-05-31T10:19:19+00:00","dateModified":"2024-06-13T09:20:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/"},"wordCount":1685,"commentCount":0,"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/article-covers-for-com-and-uk-27.jpg","articleSection":["Advertising &amp; Marketing","Digital &amp; Marketing Strategy"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/","url":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/","name":"The Epic Secret to the Netflix Marketing Strategy - How to Use It","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/article-covers-for-com-and-uk-27.jpg","datePublished":"2021-05-31T10:19:19+00:00","dateModified":"2024-06-13T09:20:25+00:00","author":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"description":"The Netflix marketing strategy is the main reason for this company's massive success. Here's how you can use it to benefit your business.","breadcrumb":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/article-covers-for-com-and-uk-27.jpg","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/05\/article-covers-for-com-and-uk-27.jpg","width":1093,"height":775,"caption":"Netflix's Nearly Flawless Marketing Strategy - How Can You Apply It?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.co.uk\/blog\/netflix-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Netflix&#8217;s Nearly Flawless Marketing Strategy &#8211; How Can You Apply It?"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.co.uk\/blog\/#website","url":"https:\/\/www.sortlist.co.uk\/blog\/","name":"Sortlist Blog","description":"Our Marketing Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1","name":"Anne-Ga\u00eblle Sy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","url":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","contentUrl":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","caption":"Anne-Ga\u00eblle Sy"},"description":"Anne-Ga\u00eblle is a self described \"third culture kid\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!","sameAs":["https:\/\/www.sortlist.com\/blog\/author\/annegaelle\/","https:\/\/www.facebook.com\/wearesortlist\/","www.linkedin.com\/in\/anne-gaelle-sy"],"url":"https:\/\/www.sortlist.co.uk\/blog\/author\/annegaelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3035"}],"version-history":[{"count":9,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3035\/revisions"}],"predecessor-version":[{"id":12184,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3035\/revisions\/12184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media\/12183"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}