{"id":3049,"date":"2021-06-01T10:00:56","date_gmt":"2021-06-01T08:00:56","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=3049"},"modified":"2025-04-01T11:15:13","modified_gmt":"2025-04-01T09:15:13","slug":"which-is-a-benefit-of-advertising-online","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/","title":{"rendered":"5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy"},"content":{"rendered":"

The growth of the world wide web has changed the way that businesses advertise. Digital marketing<\/strong> makes it easier to reach your target audience<\/em> and create engagement<\/em> with potential customers.<\/p>\n

It\u2019s essential<\/strong> that you get your website at the top of search results<\/a> on any search engine. If you don\u2019t appear on the first page, ideally among the first five results, most people won\u2019t click through to your website.<\/p>\n

Online Advertising<\/h2>\n

\"online<\/p>\n

Online advertising consists of any form of marketing<\/em> you do on the web. This includes social media<\/a> ads, a PPC campaign, or banner ads on other websites. Your marketing strategies should consist of various online channels<\/a>, which can help you reach a global audience.<\/p>\n

Online marketing has become a crucial part of your advertising.<\/p>\n

Research suggests that most customers look for goods and services online using popular search engines, and will research prices and other information online, before making a final decision about a purchase.<\/p><\/blockquote>\n

If your business doesn\u2019t appear in the search results, you can\u2019t reach potential customers. If you\u2019re not advertising online, your business will struggle to grow and achieve success.<\/em><\/p>\n

5 Benefits of Online Advertising<\/h2>\n

The growth of the internet has completely changed the way companies think about their marketing strategies<\/a>. So which is a benefit for advertising online?<\/strong> Here are our 5 main benefits of online advertising<\/a> and their efficacity.<\/p>\n

Cost-Effective Marketing<\/h3>\n

Advertising online is a cost-effective method<\/strong> of advertising. You no longer need<\/em> a massive marketing budget, or a huge team, like you often did with traditional marketing channels.<\/p>\n

With pay-per-click advertising (PPC)<\/strong>, you only pay when a potential customer clicks on your ad.<\/p>\n

Another major benefit is that you can set your daily budget<\/em> and have limits in place, which allows you to control exactly how much you spend<\/em> on advertising.<\/p>\n

The downside is that your budget will affect the success of your campaign.<\/p>\n

Measuring Success<\/h3>\n

Digital marketing allows you to measure the success of your campaign<\/em>, where traditional marketing channels don\u2019t have this benefit.<\/p>\n

\"measuring<\/p>\n

With online analytics tools like Google Analytics, you can get up-to-date insights<\/strong> into\u00a0the number of interested customers<\/strong> and the click-throughs<\/strong> to your website. While advertising, automatically collects information about your PPC campaign.<\/p>\n

With insights like these, you can target your advertising<\/em> and adjust your strategy<\/em> to gain more interest. What\u2019s more, you can do it instantly. There\u2019s no waiting for month-end reporting to see if your campaign has been successful.<\/p>\n

When you can constantly measure the success of your online advertisement, you can make necessary changes as you go along<\/em>. This will help you gain more interest<\/strong> and you can gain valuable leads<\/strong> you get from your PPC campaign.<\/p>\n

Your Target Audience<\/h3>\n

With internet advertising, you have the ability to produce targeted, personalized content<\/em>, which is a major benefit of advertising online.<\/p>\n

Traditional non media channels<\/a> use mass, generic content and most of your advertising dollars go to sending these mass messages out to as many people as possible, hoping that a few will see and become interested in your product.<\/p>\n

Advertising is becoming more targeted<\/strong> and personalized<\/strong> to your audience, and to individuals. This would not be possible without advertising online. Social media websites have also contributed to the ability to personalize advertising<\/em> and target more accurately.<\/p>\n

Showing ads to people who have no interest in your product is a waste of time and money. Modern targeting methods with online advertising<\/strong> allow you to show your ads to only people who are interested<\/em>, which means the potential customers increase, and you get more qualified leads<\/a>.<\/p>\n

Multitasking\"multi<\/h3>\n

Another benefit of advertising online is that you can deliver information and sales to thousands of people simultaneously<\/em>. This depends on your website infrastructure. You can potentially make thousands of sales at the same time after customers have clicked through from online ads.<\/p>\n

This wouldn\u2019t be possible in a brick-and-mortar shop, where you\u2019d need point-of-sale staff to help each customer individually.<\/p>\n

Brand Recognition<\/h3>\n

Many advertising methods are aimed at building your brand<\/a>. Similarly, internet advertising can lead to brand awareness<\/strong>, even if it doesn\u2019t immediately lead to sales.<\/p>\n

Research has shown that almost 95% of potential customers base their opinion of a company on its website.<\/p><\/blockquote>\n

Google ads will help customers find your site<\/em> and form an opinion on your brand<\/em>. The more they see your brand, the more likely they are to purchase a product.<\/p>\n

Building your brand means that you\u2019re creating fans and you can establish trust. This should form part of your long-term strategy.<\/p>\n

Three Methods of Advertising Online<\/h2>\n

You can divide online advertising into three broad categories, each with its own benefits.<\/p>\n

Search Ads<\/h3>\n

Search ads are the sponsored content<\/strong> you see when you search a specific term. These ads look almost exactly like organic results<\/strong>, but they have an ad sign.<\/p>\n

These are often referred to as Pay-Per-Click ads<\/strong> since you only pay for this kind of advertising when someone clicks<\/em> on this advertisement. Search ads are often referred to as Google ads, but all search platforms offer this service.<\/p>\n

\"search<\/p>\n

Display Ads<\/h3>\n

When you browse the internet, you often see banner ads<\/strong> or other kinds of advertising on websites. Display ads are named this way since it\u2019s permanently displayed on the sites.<\/p>\n

This is also a form of Pay-Per-Click advertising<\/strong>, for the same reason as search ads.<\/p>\n

\"display
CNN<\/a><\/figcaption><\/figure>\n

Video Ads<\/h3>\n

Often when you watch video content online, you have to watch an ad, either before, during, or after the video. This is a form of video ads<\/strong>. This is often categorized under display ads, but as video is becoming more and more popular, video ads should get a category of their own.<\/p>\n

\"video<\/p>\n

Google Ads Allows for Customer-Centric Advertising<\/h2>\n

One of the ways that advertising online has completely changed our targeting methods, is that advertising is becoming increasingly customer-centric<\/em>. With traditional channels, the marketing strategy was focused on the business.<\/p>\n

Your Facebook<\/strong> page, Instagram<\/strong>, or Twitter<\/strong> account can help you to create engagement with your audience<\/em>, where they can tell you what they need.<\/p>\n

Once you have this information, you can change your online advertising, including Google ads, to be more effective in speaking to your audience. Your ad campaign now focuses on how you can solve your potential customer\u2019s problem<\/em>.<\/p>\n

How Do You Get Started?<\/h2>\n

There\u2019s no doubt about the success of using digital advertising methods. You\u2019ll get more conversions<\/strong>, more leads<\/strong>, and customer loyalty and retention<\/a>. There are multiple opportunities for small businesses to compete with the giants in the industry, without wasting your advertising dollars.<\/p>\n

Where do you start your campaigns? Here are some tips to help you reach potential customers:<\/p>\n

Open a Google Ads Account<\/h3>\n

If you have a small budget and your website is already functional, you can open your own Google ads account<\/a> and set your budget. You don\u2019t need to spend a lot of money on placing your first online advertisement, but you should be smart about it.<\/p>\n

You can choose to either use search, or display ads<\/em> with your account, and you can set your budget<\/em>, including the daily limits and you have complete control over the PPC campaign<\/strong>.<\/p>\n

Your Website is Crucial<\/h3>\n

Your click-through ad should lead to your website landing page. Don\u2019t underestimate the importance of your website. It should be a clean, user-friendly site<\/a>, that is optimized for mobile.<\/p>\n

Keep in mind that most potential customers are browsing on a mobile device, and if they can\u2019t few your site from their device, you\u2019re wasting money.<\/p>\n

Research has shown that almost 95% of potential customers base their opinion of a company on its website<\/p><\/blockquote>\n

Brand Recognition over Multiple Channels<\/h3>\n

Make sure that your message is consistent, regardless of how many channels you use. Facebook, Instagram, Twitter, and your website should all have the same imagery, and voice.<\/p>\n

You can have differentiated content, but you need to build a brand<\/strong> book before you start advertising.<\/p>\n

Get Professionals Involved<\/h3>\n

You should get the help of an online advertising agency in Belgium<\/a> or elsewhere if you feel overwhelmed. You can still have cost-effective marketing with a professional agency assisting you, possibly even more so.<\/p>\n

Final Thoughts<\/h2>\n

Regardless of the size of your business, you have to be involved in online advertising in some way.\u00a0 It’s not a question of “which is a benefit of advertising online?<\/strong>“, it’s now become a ‘must-do’ in order for your business to succeed.<\/p>\n

The majority of customers base their buying decisions on what they find in their search engine results. If your business doesn\u2019t feature in organic search results, it\u2019s crucial that you start advertising online<\/strong> and increase your SEO<\/strong>.<\/p>\n

You can always look for agencies around the world that offer SEO services in Thailand<\/a> for example to help you out with these tasks.<\/p>\n

You don\u2019t need to spend tons of money on relevant ads, you just have to be clever about your marketing strategies. Ensure that you\u2019re customer-focused and your brand stays consistent. Use multiple channels to reach your audience, and use the feedback and online analytics tools to ensure that you reach people who are interested.<\/p>\n","protected":false},"excerpt":{"rendered":"

The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It\u2019s essential that you get your website at the top of search results on any search engine. If you don\u2019t appear on the first page, […]<\/p>\n","protected":false},"author":5,"featured_media":8140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[197],"class_list":["post-3049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea"],"acf":[],"yoast_head":"\n5 Benefits of Advertising Online and How To Use Them<\/title>\n<meta name=\"description\" content=\"Cost-effective marketing and brand recognition are 2 of the benefits of advertising online. Read our blog to find out how to incorporate them\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits of Advertising Online and How To Use Them\" \/>\n<meta property=\"og:description\" content=\"Cost-effective marketing and brand recognition are 2 of the benefits of advertising online. Read our blog to find out how to incorporate them\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/wearesortlist\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T08:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T09:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/article-covers-for-com-and-uk-20.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anne-Ga\u00eblle Sy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Ga\u00eblle Sy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/\"},\"author\":{\"name\":\"Anne-Ga\u00eblle Sy\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"headline\":\"5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy\",\"datePublished\":\"2021-06-01T08:00:56+00:00\",\"dateModified\":\"2025-04-01T09:15:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/\"},\"wordCount\":1548,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/06\\\/article-covers-for-com-and-uk-20.png\",\"articleSection\":[\"SEA\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/\",\"name\":\"5 Benefits of Advertising Online and How To Use Them\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/06\\\/article-covers-for-com-and-uk-20.png\",\"datePublished\":\"2021-06-01T08:00:56+00:00\",\"dateModified\":\"2025-04-01T09:15:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"description\":\"Cost-effective marketing and brand recognition are 2 of the benefits of advertising online. Read our blog to find out how to incorporate them\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/06\\\/article-covers-for-com-and-uk-20.png\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/06\\\/article-covers-for-com-and-uk-20.png\",\"width\":1748,\"height\":1240,\"caption\":\"5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/which-is-a-benefit-of-advertising-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/\",\"name\":\"Sortlist Blog\",\"description\":\"Our Marketing Guides\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\",\"name\":\"Anne-Ga\u00eblle Sy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"url\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2021\\\/07\\\/avatar_user_5_1625147696-96x96.jpg\",\"caption\":\"Anne-Ga\u00eblle Sy\"},\"description\":\"Anne-Ga\u00eblle is a self described \\\"third culture kid\\\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!\",\"sameAs\":[\"https:\\\/\\\/www.sortlist.com\\\/blog\\\/author\\\/annegaelle\\\/\",\"https:\\\/\\\/www.facebook.com\\\/wearesortlist\\\/\",\"www.linkedin.com\\\/in\\\/anne-gaelle-sy\"],\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/author\\\/annegaelle\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Benefits of Advertising Online and How To Use Them","description":"Cost-effective marketing and brand recognition are 2 of the benefits of advertising online. Read our blog to find out how to incorporate them","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/","og_locale":"en_GB","og_type":"article","og_title":"5 Benefits of Advertising Online and How To Use Them","og_description":"Cost-effective marketing and brand recognition are 2 of the benefits of advertising online. Read our blog to find out how to incorporate them","og_url":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/","og_site_name":"Sortlist Blog","article_author":"https:\/\/www.facebook.com\/wearesortlist\/","article_published_time":"2021-06-01T08:00:56+00:00","article_modified_time":"2025-04-01T09:15:13+00:00","og_image":[{"width":1748,"height":1240,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/article-covers-for-com-and-uk-20.png","type":"image\/png"}],"author":"Anne-Ga\u00eblle Sy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne-Ga\u00eblle Sy","Estimated reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#article","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/"},"author":{"name":"Anne-Ga\u00eblle Sy","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"headline":"5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy","datePublished":"2021-06-01T08:00:56+00:00","dateModified":"2025-04-01T09:15:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/"},"wordCount":1548,"commentCount":0,"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/article-covers-for-com-and-uk-20.png","articleSection":["SEA"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/","url":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/","name":"5 Benefits of Advertising Online and How To Use Them","isPartOf":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/article-covers-for-com-and-uk-20.png","datePublished":"2021-06-01T08:00:56+00:00","dateModified":"2025-04-01T09:15:13+00:00","author":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1"},"description":"Cost-effective marketing and brand recognition are 2 of the benefits of advertising online. Read our blog to find out how to incorporate them","breadcrumb":{"@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/article-covers-for-com-and-uk-20.png","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/article-covers-for-com-and-uk-20.png","width":1748,"height":1240,"caption":"5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.co.uk\/blog\/which-is-a-benefit-of-advertising-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.co.uk\/blog\/#website","url":"https:\/\/www.sortlist.co.uk\/blog\/","name":"Sortlist Blog","description":"Our Marketing Guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.sortlist.co.uk\/blog\/#\/schema\/person\/8d4a5bb98d175a2cf139c713b2651cd1","name":"Anne-Ga\u00eblle Sy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","url":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","contentUrl":"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/07\/avatar_user_5_1625147696-96x96.jpg","caption":"Anne-Ga\u00eblle Sy"},"description":"Anne-Ga\u00eblle is a self described \"third culture kid\" who trained as a journalist before dedicating herself to all matters marketing. Finding digital marketing strategy particularly inspiring she loves it when it's integrated with her second passion: sport. Just ask her about Perrier's especially awesome adverts at Roland Garros!","sameAs":["https:\/\/www.sortlist.com\/blog\/author\/annegaelle\/","https:\/\/www.facebook.com\/wearesortlist\/","www.linkedin.com\/in\/anne-gaelle-sy"],"url":"https:\/\/www.sortlist.co.uk\/blog\/author\/annegaelle\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3049"}],"version-history":[{"count":14,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3049\/revisions"}],"predecessor-version":[{"id":8141,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3049\/revisions\/8141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media\/8140"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sortlist.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}