{"id":3170,"date":"2021-06-11T11:42:57","date_gmt":"2021-06-11T09:42:57","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=3170"},"modified":"2023-10-19T11:17:15","modified_gmt":"2023-10-19T09:17:15","slug":"pinterest","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/pinterest\/","title":{"rendered":"Using Pinterest Keyword Research, SEO, and Advertising to Boost Your Pinterest Followers"},"content":{"rendered":"\n

Whether you use Pinterest<\/strong> for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales.\u00a0 With over 416 million visitors per month<\/a>, every Pin not only has a great potential to boost your brand but also lives up to 1,600 times longer than a Facebook ad.\u00a0 So, if you want to tap into this potential, read this full Pinterest keyword research and advertising guide for the ultimate Pinterest strategy<\/strong> for your business.<\/p>\n\n\n\n

Pinterest and SEO<\/h2>\n\n\n\n

Before we dive into action, let\u2019s have a look at the broader picture first.\u00a0 It\u2019s time to stop thinking of Pinterest as a social media platform and more as a search engine<\/strong>.\u00a0 A visual search engine, and start creating a Pinterest marketing strategy<\/a>.<\/p>\n\n\n\n

Just like Google, Pinterest works hard to show its users what they want to see and even things they didn\u2019t think they wanted or needed to see until they see them.<\/p>\n\n\n\n

Pinterest manages to do this by scoring Pins on a variety of factors to determine their rank, a technique otherwise known as Search Engine Optimization (SEO)<\/a>.\u00a0 Pinterest\u2019s ranking factors<\/a> are very similar to Google\u2019s: Pinner quality, domain quality, Pin quality, and topic relevance.<\/p>\n\n\n\n

Pinner Quality<\/h3>\n\n\n\n

This is you.  Pinterest is judging you.  Well\u2026the entity behind the Pins.  It\u2019s good to have creative and attractive Pins, but it is also important to back up the brand behind it.  If the Pinner seems like an unprofessional business, unverified, or does not interact much with others, Pinterest will most likely lower the Pinner quality\u2019s score.<\/p>\n\n\n\n

Domain Quality<\/h3>\n\n\n\n

Pinterest thinks beyond the Pin.  Its users are like its children and Pinterest wants to make sure that once its children click on a Pin that directs them to a third party website, they have an optimal experience.  If the landing page of the third-party website is slow (3 seconds or more), domain quality will be low.  Since 82% of Pinners<\/a> use the site on their mobile phones, it’s important that the landing page they have clicked on is also mobile-friendly.<\/p>\n\n\n\n

Pin Quality<\/h3>\n\n\n\n

In everyone\u2019s best interest, Pins need to be unique, captivating, and informative (if they are trying to sell something).  The images or videos a Pinner chooses need to be of high quality, fit the Pin specifications, and all in all, be appealing to viewers.  Without all of these attributes, your Pin quality score isn\u2019t reaching its maximum potential.<\/p>\n\n\n\n

Topic Relevance<\/h3>\n\n\n\n

If a clothing brand decides to advertise on Pinterest and only has Pins of dogs, Pinterest will immediately question the relevance.  In order for Pins and Pinners to rank well, there needs to be a clear correlation between the Pins and its homepage.<\/p>\n\n\n\n

When taking all of these factors into consideration, Pinterest will have the necessary information to give your brand an overall score which will then determine your rank amongst others on the site.<\/p>\n\n\n\n

6 Steps to the Perfect Pinterest SEO With Keyword Research<\/h2>\n\n\n\n

Now that you have the Pinterest SEO factors laid out, here is how you can optimise your own page and get it ranking high, increasing your traffic and upping your followers.<\/p>\n\n\n\n

Business or Personal?<\/h3>\n\n\n\n

If you are a new Pinterest user and you do not yet have a page, think about what kind of Pinterest account you wish to open: business or personal? (To advertise your business by using Pinterest Ads for paid ads, open up a business account).  If you are happy to promote your business or yourself without paying, open up a personal account.  (*note \u2013 if you already have a personal account, it is possible to change it to a business account without creating a new one).<\/p>\n\n\n\n

Establish your Brand<\/h3>\n\n\n\n

Before getting anyone to come and see what you offer, you or your business needs an established brand.\u00a0Your profile is your mirror and this is where you set up your Pinner quality.<\/p>\n\n\n\n

When setting up your profile, think keywords, keywords, keywords.  Put keywords in your name and in your bio.  Don\u2019t be afraid to layer them thick but remember to keep them relevant for that relevance like Kristabel down below!  She’s incorporated keywords such as “fashion”, “lifestyle” “travel”, “London” and “afro” in her name and her bio.<\/p>\n\n\n

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\"Pinterest
Taken from iamkristabel<\/a><\/figcaption><\/figure><\/div>\n\n\n

Pinterest also suggests that you claim your site.  By doing so, your profile picture will appear on every Pin you upload no matter where it ends up (on other people\u2019s Pinterest boards as repins).<\/p>\n\n\n\n

Also, you will have access to analytics so you can better target your audience in the future and there will always be a small globe sign (see Kristabel’s profile) on the picture for people to have access to your website.\u00a0 Learn how to claim your website here<\/strong><\/a>.\u00a0 <\/strong><\/p>\n\n\n\n

Additionally, try to get Pinterest users to engage with your product as quickly as possible by adding a call-to-action<\/strong> (CTA) in your bio.<\/p>\n\n\n\n

Create your entourage<\/h3>\n\n\n\n

As Oprah Winfrey once said: \u201cSurround yourself with those who only lift you higher.\u201d\u00a0Your Pinterest page will never stand alone; it will always stand as one amongst others.\u00a0Follow other pages that rank well, are similar to yours, or individuals who have promoted your brand as a thank you.\u00a0Create a small community around your page and make it feel welcoming to users.\u00a0This plays well for Pinner quality.<\/p>\n\n\n

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\"Various
Taken from gma<\/a><\/figcaption><\/figure><\/div>\n\n\n

Pin visual<\/h3>\n\n\n\n

What separates Pinterest as a search engine from Google: visuals.\u00a0Yes, Google has an images tab, but that is not its main focus. For Pinterest, it’s all about the imagery, and in order for a Pin to stand out, it needs to draw in its user\u2019s vision.\u00a0This step requires research.<\/p>\n\n\n\n

Find out which colours work best (let me save you a step: red and orange are the most repined colours on Pinterest), avoid landscape pins, stick to the original Pin ratio\u2026\u00a0 You can also check out what Pinterest<\/a> suggests are the best practices for visually stimulating Pins.<\/p>\n\n\n\n

Give your Pins a chance to score well on Pin quality<\/strong> but also remember relevancy.\u00a0 Don\u2019t post a picture of a beautiful sunset just because it looks nice, make sure it links well with your brand.<\/p>\n\n\n\n

Side note: organise your Pins into various boards.\u00a0You will find that some Pins work together based on themes (maybe various collections if you are selling clothing or by items).\u00a0Group all Pins that are similar to each other on the same Pinterest boards to create a sense of organisation on your page and facility for users looking for similar products.<\/p>\n\n\n\n

Pin text a.k.a Keywords<\/h3>\n\n\n\n

Keywords, keywords, keywords.\u00a0Just like when you were establishing your brand, any text that accompanies your Pin must be filled with keywords. Pinterest gives you 500 characters in the description box. Use them, make them count, add keywords, and raise your Pin quality and relevance score.\u00a0However, before writing any text, do some Pinterest keyword research. Here is some help on how to do specific Pinterest keyword research:<\/p>\n\n\n\n

Pinterest Keyword Research Ideas<\/h4>\n\n\n\n

Pinterest search bar<\/h5>\n\n\n\n

When you type in a keyword, it will automatically give you related long tail keywords that people search <\/strong>regularly. Have a look at what these various keywords bring you to and whether or not they may be applicable to your Pins.\u00a0Remember: the more accurate the keyword (long tail keywords), the more organic traffic you will receive. Short tail keywords will give you irrelevant blog traffic.<\/p>\n\n\n\n

Pinterest Ads Management<\/h5>\n\n\n\n

If you have a Pinterest business account, you have access to an easy Pinterest keyword research tool<\/strong>. When creating your ad groups, go down to the keywords section and type in a keyword.\u00a0From there, you will see suggested alternatives and their recent performances on the platform.<\/p>\n\n\n\n

Remember to use these keywords not only as words that will make your Pins appear when someone searches for them but also put them in your Pin name and description!<\/p>\n\n\n\n

SEMrush<\/h5>\n\n\n\n

If you do not have a Pinterest business account, you can use this alternative keyword tool: SEMrush<\/a>. It is a complete online keyword researching platform that gathers information from all social media platforms.\u00a0They even tell you which keywords perform better in which countries.\u00a0They have a free trial period that is worth trying.<\/p>\n\n\n\n

Once you have done your Pinterest keyword research, you can start integrating them into your Pin names, description, hashtags, and even .jpeg! Enable rich pins as well to sync information from your site automatically onto your Pins and fill their descriptions with keywords.<\/p>\n\n\n\n

Post regularly<\/h3>\n\n\n\n

Pinterest wants engaged and reliable Pinners on their site.\u00a0The more you post, the more \u2018new and original\u2019 content you are providing to users.\u00a0Try to post something daily (does not have to be your own material, repins work too).\u00a0You can use the Tailwind app to give you advice on when to schedule your posts depending on user behaviours and your content.<\/p>\n\n\n\n

If you are running out of content ideas for some fresh content, take a look at some similar Pinterest users for some trends. Don’t forget to take a look at the board descriptions and pin description as well for some new keywords and additional ideas. You may not have to copy their keywords, but you can look into some related terms.<\/p>\n\n\n\n

Pinterest Ads for an Optimal Marketing Strategy<\/h2>\n\n\n\n

You may have already decided that you want to advertise<\/a> on Pinterest, but here are some additional insights into why you have made the right choice.<\/p>\n\n\n\n

There are almost half a billion users on Pinterest.\u00a0 Although it is a large market, there are currently only 1.5 million brands<\/a> advertising on its site, which means roughly one brand for every 330,000 users.\u00a0 If a company targets the right audience, it has the potential of having its very own 330,000 user audience free of competition.\u00a0 The perfect scenario: large market, low competition.<\/p>\n\n\n\n

Additionally, Pinterest users have ideal purchasing habits<\/strong>:<\/p>\n\n\n\n