{"id":3180,"date":"2021-06-14T17:54:08","date_gmt":"2021-06-14T15:54:08","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=3180"},"modified":"2024-07-25T09:54:03","modified_gmt":"2024-07-25T07:54:03","slug":"netlinking","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/netlinking\/","title":{"rendered":"Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO"},"content":{"rendered":"\n<p><strong>Netlinking<\/strong>, or internal linking, is essential for <span style=\"color: #005d6f;\"><strong>optimal site performance and search engine optimisation (SEO)<\/strong><\/span>. It\u2019s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking.<\/p>\n\n\n\n<p>That\u2019s why having a <strong>netlinking strategy <\/strong>with quality internal linking and backlinks is crucial.<\/p>\n\n\n\n<p>Sure, you can add links to your content without much thought behind it and still perform well. However, without a strategic approach, you\u2019re likely wasting a golden opportunity to boost SEO and overall site performance.<\/p>\n\n\n\n<p>Many bloggers, businesses, and content creators maximise internal linking <a href=\"https:\/\/www.sortlist.com\/i\/s\/technical-seo\/united-states-us\" target=\"_blank\" rel=\"noopener noreferrer\">with the help of technical SEO agencies<\/a>. That doesn\u2019t mean you can\u2019t do it on your own, though. Keep reading if you want to learn how to establish a <strong>netlinking<\/strong> strategy that gets results and:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamline the hierarchy of your website<\/li>\n\n\n\n<li>Improve link value<\/li>\n\n\n\n<li>Enhance natural SEO performance<\/li>\n\n\n\n<li>Drive more quality <a href=\"https:\/\/www.sortlist.co.uk\/blog\/traffic-to-your-blog\/\" target=\"_blank\" rel=\"noopener\">traffic to your website and blog<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Internal Links?<\/h2>\n\n\n\n<p>Whether you\u2019re an expert in <strong>SEO<\/strong> strategy or a novice, it doesn\u2019t hurt to <a href=\"https:\/\/www.sortlist.co.uk\/blog\/seo-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener noreferrer\">brush up on the basics<\/a>.<\/p>\n\n\n\n<p>An internal link is a hyperlink that connects one page on your website to a different page. Search engines and website visitors alike use links to explore and find content on your site. Here are three primary purposes of <strong>internal linking<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps internet users navigate your website<\/li>\n\n\n\n<li>Defines your website structure<\/li>\n\n\n\n<li>Distributes ranking power and page authority<\/li>\n<\/ul>\n\n\n\n<p>There are various types of internal links. Besides links on your homepage or menu, you can also add internal links within the content. These are called <em>\u201ccontextual links\u201d<\/em> or <em>&#8220;inbound links&#8221;<\/em> and they direct users to related content they may find interesting. Search engines like Google crawl websites by following external and internal links to:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"2245\" height=\"1587\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/com-article-images-1.png\" alt=\"internal linking\" class=\"wp-image-4044\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1.png 2245w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-768x543.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-1536x1086.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-2048x1448.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-288x204.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-576x407.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-339x240.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-678x479.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-373x264.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-746x527.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-691x488.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-1382x977.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-973x688.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-1946x1376.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-1048x741.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-478x338.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-956x676.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-516x365.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-1032x730.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-680x481.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/com-article-images-1-1360x961.png 1360w\" sizes=\"auto, (max-width: 2245px) 100vw, 2245px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Discover new content on your website<\/li>\n\n\n\n<li>Understand the relationship between pieces of content<\/li>\n\n\n\n<li>Find out which internal pages and posts are topically related<\/li>\n\n\n\n<li>Determine the value of such content and rank it in the search results<\/li>\n<\/ul>\n\n\n\n<p>An important page will likely receive more internal links, signaling to search engines that it\u2019s more valuable than other pages on your website. That\u2019s why a strategic <strong>netlinking<\/strong> approach is crucial. When executed properly, it can <a href=\"https:\/\/www.5thmelody.com\/services\/seo-services\" target=\"_blank\" rel=\"noopener noreferrer\">boost SEO performance<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Link Value?<\/h2>\n\n\n\n<p>Link value, also known as <em>\u201clink juice\u201d<\/em> or <em>\u201clink equity\u201d<\/em> is an SEO term. It refers to the value that a page (or site) passes to another page via a hyperlink. Google and other search engines distribute link value among all the links on a particular website.<\/p>\n\n\n\n<p>For example, a website\u2019s home page usually houses the most <strong>backlinks<\/strong>. As such, it will have the highest link value. Search engines then share this link value between all the links found on that page.<\/p>\n\n\n\n<p>In turn, the link value that passed to another page is divided between the links on that page, and so on and so forth.<\/p>\n\n\n\n<p>As such, linking your newest pieces of content or<a href=\"https:\/\/www.sortlist.co.uk\/blog\/\"> blog posts<\/a> to your homepage will get them more link value than linking to a category page alone. Plus, Google finds new posts faster this way.<\/p>\n\n\n\n<p>Essentially, <span style=\"text-decoration: underline;\">links pass their link value on<\/span>. More <strong>internal links<\/strong> to a post equal more value for that page and better chances of ranking. Therefore, an optimum <strong>netlinking<\/strong> structure enhances the overall <a href=\"http:\/\/www.sortlist.com\/seo\">SEO<\/a> value of a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Do Backlinks Fit In?<\/h2>\n\n\n\n<p>A <strong>backlink<\/strong>, also known as a \u201cone-way link\u201d, \u201cinbound link\u201d or \u201cincoming link\u201d, is a hyperlink on one website that refers to content on another website, by linking back to it.<\/p>\n\n\n\n<p>As such, major search engines like Google consider these hyperlinks as a vote of authority or trust.<\/p>\n\n\n\n<p>Search engines crawl pages on the internet to extract content and add it to their indices. During this process, they determine whether a page <span style=\"text-decoration: underline;\">meets certain standards of quality to rank well<\/span> according to the relevant keywords.<\/p>\n\n\n\n<p>They also look at how many links point to the page from external websites and whether these websites are of quality or not.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The general rule of thumb is that a page with more \u201cvotes\u201d or backlinks from high-quality websites tends to have better organic SERPs rankings.<\/p>\n<\/blockquote>\n\n\n\n<p>Essentially, a <strong>backlink<\/strong> tells search engines that the linked content is useful, credible, and valuable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are High-Quality Backlinks?<\/h2>\n\n\n\n<p><em>Quality outweighs quantity<\/em>.<\/p>\n\n\n\n<p>Not all links are created equally, though. In fact, too many weak or risky <strong>backlinks<\/strong> are to be avoided if you wish to conduct an effective <strong>netlinking strategy<\/strong> as they could cause a huge loss of organic traffic and set your SERP ranking back quite severely<strong>.<\/strong><\/p>\n\n\n\n<p>The high-quality variety often shares a few common traits, listed below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">They Come From Authoritative Websites<\/h3>\n\n\n\n<p>A single <strong>backlink<\/strong> from a trusted and reputable website such as National Geographic is worth more than 500 links from a random, low-ranking blog site.<\/p>\n\n\n\n<p>All websites have a <a href=\"https:\/\/www.sortlist.co.uk\/blog\/how-to-increase-domain-authority\/\">Domain Authority<\/a> (DA) score which you can obtain by using an online domain checker.<\/p>\n\n\n\n<p>Essentially, <span style=\"text-decoration: underline;\">the higher the score, the more authority a site has<\/span>. Google takes this into consideration because it trusts that authoritative sites only link to quality content.<\/p>\n\n\n\n<p>As such, high-DA websites can pass authority onto your site via a <strong>backlink<\/strong>. These kinds of links are difficult to earn but they\u2019re worth every second.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">They\u2019re \u201cdofollow\u201d Links<\/h3>\n\n\n\n<p>The majority of hyperlinks you\u2019ll come across are <em>\u201cdofollow\u201d<\/em> links. However, there are also<em> \u201cnofollow\u201d links<\/em>.<\/p>\n\n\n\n<p>While useful, they don\u2019t count towards <strong>SEO<\/strong> and SERPs and aren\u2019t of much value, anyway. These \u201cnofollow\u201d links usually come from paid advertisements, press releases, and blog comments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">They\u2019re Relevant to the Site and the Linked Page<\/h3>\n\n\n\n<p>If a site uses \u201cbest mattresses\u201d and links to a restaurant, then it could harm that site\u2019s SERPs.<\/p>\n\n\n\n<p>Remember, Google and other search engines rank websites that provide relevant and informative content higher than ones that don\u2019t. The same goes for backlinks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">They Include a Targeted Keyword in the Anchor Text<\/h3>\n\n\n\n<p>Anchor text is the visible part of a hyperlink. It tells the reader where the link goes.<\/p>\n\n\n\n<p>In recent years, it\u2019s become standard practice to include a <strong>targeted keyword<\/strong> in the anchor text. Many independent studies, including one conducted by <a href=\"http:\/\/www.ahrefs.com\">Ahrefs<\/a>, have shown that it correlates with higher search engine rankings.<\/p>\n\n\n\n<p>However, <span style=\"text-decoration: underline;\">be careful not to \u201cover-optimise\u201d your links<\/span>. Google Penguin penalises and filters out websites that use exact match anchor text as it\u2019s considered a <a href=\"https:\/\/www.sortlist.co.uk\/blog\/black-hat-seo\/\">\u201cblack-hat\u201d strategy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">They Appear on a Number of Referring Domains<\/h3>\n\n\n\n<p>A website linking to your page the second, third, fourth, time doesn\u2019t have as much impact on your search engine ranking as the first time.<\/p>\n\n\n\n<p>In other words, it\u2019s better to get 50 links from 50 different websites than it is to get 500 links from the same website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Ways to Maximise Your Netlinking Strategy<\/h2>\n\n\n\n<p>The good news about all this is that, as a site owner, you control your <strong>netlinking<\/strong> process.<\/p>\n\n\n\n<p>With the right <strong>internal<\/strong> and <strong>external links<\/strong>, partnered with <strong>quality backlinks<\/strong> and a <strong>strategic approach<\/strong>, you can guide Google&#8217;s eyes and your visitors to the most important pages on your website.<\/p>\n\n\n\n<p>Here are ten ways to help you accomplish that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pursue Engagement<\/h3>\n\n\n\n<p>As mentioned, <span style=\"text-decoration: underline;\">adding internal links<\/span> helps users find other relevant blog posts or pages that they\u2019ll likely find interesting.<\/p>\n\n\n\n<p>In turn, this improves your engagement metrics. If you\u2019re including links for the sake of SEO alone, are you really adding value to your website page?<\/p>\n\n\n\n<p>Google also measures <a href=\"https:\/\/www.sortlist.co.uk\/blog\/clickbait-examples\/\">what people are clicking on<\/a> and allocates more value to those links. Therefore, <em>engagement<\/em> should be at the top of your priority list and placement plays a major role in this aspect.<\/p>\n\n\n\n<p>If you\u2019re habitually putting links at the very bottom of your blog posts, then chances are that people aren\u2019t clicking on them. There\u2019s no hard and fast rule. However, it\u2019s generally best <strong>netlinking<\/strong> practice to place your internal links towards the top half of your page.<\/p>\n\n\n\n<p>You\u2019ll know your <strong>internal links<\/strong> are actually working when you analyse your engagement metrics, so be sure to do this regularly too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create Lots of Linkable Content<\/h3>\n\n\n\n<p>Naturally, you can\u2019t have a <strong>netlinking<\/strong> strategy without content, so you\u2019ll need a strategy for both.<\/p>\n\n\n\n<p>There are countless intricate formulas on the internet but these aren\u2019t necessarily required for <strong>netlinking<\/strong>. As long as your content has the following qualities, you\u2019ll have <em>lots of internal linking opportunities<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword-rich<\/li>\n\n\n\n<li>Relevant<\/li>\n\n\n\n<li>Valuable<\/li>\n\n\n\n<li>Unique<\/li>\n\n\n\n<li>Engaging<\/li>\n\n\n\n<li>Informative<\/li>\n<\/ul>\n\n\n\n<p>While <strong>netlinking<\/strong> should occur naturally, you can still create content that helps this happen. There are loads of online tools from Ahrefs, Moz, and others websites that can come in handy here.<\/p>\n\n\n\n<p>Find one that extracts keywords (keywords are good link anchors). Next, follow these steps to help you come up with content ideas that\u2019ll provide internal linking opportunities.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose a keyword<\/li>\n\n\n\n<li>Extract relevant phrases and keywords<\/li>\n\n\n\n<li>Select the ones with a high search volume<\/li>\n\n\n\n<li>Product <a href=\"https:\/\/www.sortlist.co.uk\/blog\/content-writing-tips\/\">high-quality content<\/a> with long-tail keywords<\/li>\n\n\n\n<li>Link to related pages or posts<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Strive For Topical Relevance<\/h3>\n\n\n\n<p>A link that\u2019s less topically relevant passes reduced value, thus affecting SEO and SERPs. When you publish a new page, make sure that <span style=\"text-decoration: underline;\">you only interlink it to the most relevant pages<\/span>. This tactic helps get the correct pages ranked.<\/p>\n\n\n\n<p>Besides engagement metrics, you can use an online tool to find out which pages on your website rank the highest for a given keyword. That way, you\u2019ll be able to interlink your new blog post to the best page on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Avoid Over-Optimisation<\/h3>\n\n\n\n<p>Google can usually detect over-optimisation and keyword stuffing, especially on a new website that\u2019s trying to manipulate rankings.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If you want to avoid SERP penalties, your content and your internal links need to be natural and unique.<\/p>\n<\/blockquote>\n\n\n\n<p>Some SEOs use a combination of exact match anchor text and partial match anchor text. However, your best bet is to use <em>natural words and language<\/em>. Google values authentic content and links more than forced keywords and unnatural anchor texts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Always Add Context<\/h3>\n\n\n\n<p>A piece of relevant text alone isn\u2019t the best way to add an <strong>internal link<\/strong>. However, by adding context around the text, you\u2019re letting Google know it&#8217;s relevant<strong>.<\/strong> You\u2019ll also draw your readers\u2019 attention to it as well.<\/p>\n\n\n\n<p>An internal link added this way is also more likely to pass better value than a random link in the middle of unrelated text.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Never Use the Same Anchor Text<\/h3>\n\n\n\n<p>It can be challenging to find an original phrase when you\u2019re linking to so much related content. Still, as mentioned, <span style=\"text-decoration: underline;\">every link should have a unique anchor text<\/span>, otherwise, Google will mistake one page as the other and vice versa.<\/p>\n\n\n\n<p>This could wreak havoc on your <strong>SEO<\/strong> performance. Always use descriptive, contextual, and natural anchor texts for the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Stick to \u201cdofollow\u201d Links<\/h3>\n\n\n\n<p>Some SEOs and website owners purposely give internal links \u201cnofollow\u201d attributes to boost the ranking of a certain page. These \u201cnofollow\u201d links were created to identify between natural links and paid-for links when it comes to rankings.<\/p>\n\n\n\n<p>As such, Google doesn\u2019t rank \u201cnofollow\u201d linked pages. While ideal for <a href=\"https:\/\/www.sortlist.com\/advertising\/malaysia-my\" target=\"_blank\" rel=\"noopener noreferrer\">advertising<\/a>, forum comments, and blog signatures, they\u2019re not a long-term solution to include in your <strong>netlinking<\/strong> strategy.<\/p>\n\n\n\n<p>Stick to \u201cdofollow\u201d links and allow link value to flow between your website pages naturally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Don\u2019t Overdo It<\/h3>\n\n\n\n<p>As with anything SEO-related, it\u2019s crucial not to overdo it. Google has said that it\u2019s best to keep internal links to a \u201creasonable number\u201d. For a 1,500 post, this could be anything between <em>three and five links<\/em>. Of course, the best way to determine the right amount of links per post is to think about the user.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Get Rid of Low-Value Links<\/h3>\n\n\n\n<p>Earlier in this article, we discussed link value. Internal links with minimal engagement and relevance aren\u2019t bound to pass a lot of value. In fact, they\u2019re likely diluting the link value of your other pages.<\/p>\n\n\n\n<p>If no one\u2019s clicking on a link, it\u2019s probably not very helpful anyway, so why keep it? Rid your website of useless or low-value links to optimise link value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Avoid Automation<\/h3>\n\n\n\n<p>While you can find a plethora of online tools that help with crucial aspects of SEO, <strong>automated internal linking<\/strong> isn\u2019t one of them. These types of programs often <span style=\"text-decoration: underline;\">don\u2019t<\/span> understand the humanistic and nuanced approach we need to take for the best rankings.<\/p>\n\n\n\n<p>They can make it difficult to implement a <strong>netlinking strategy<\/strong> or they end up spamming your website with anchor texts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Do\u2019s and Don\u2019ts of Sustainable Netlinking<\/h2>\n\n\n\n<p>Now that you know more about <strong>netlinking<\/strong>, it\u2019s time to look at a few <em>fundamental principles<\/em> and tactics. Keep these in mind if you want to incorporate sustainable practices to get those prized backlinks that will in turn help you gain visibility.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategies<\/h3>\n\n\n\n<p>There are hundreds of ways to build links but generally speaking, they can be grouped into three categories. <strong>White-hat strategies<\/strong> include tactics that fall within Google\u2019s or other search engine\u2019s webmaster guidelines. As such, they\u2019re typically low-risk but can take time to accomplish.<\/p>\n\n\n\n<p>On the opposite side of the spectrum, black-hat practices explicitly violate search engine guidelines while grey-hat tactics fall somewhere in between. Both categories offer \u201cquick-wins\u201d but have varying degrees of risk to consider.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DO Incorporate Trusted White-Hat Strategies<\/h4>\n\n\n\n<p>If you\u2019re reading this, it likely means you\u2019re working hard to build your business online and don\u2019t want to do anything to risk that. As with any marketing campaign, you need to weigh up the pitfalls and benefits of the strategies you want to implement.<\/p>\n\n\n\n<p>White-hat tactics are recommended as they pose the least amount of risk. It\u2019s unlikely that a website employing above-board practices will get penalised by Google.<\/p>\n\n\n\n<p>Moreover, white-hat strategies are about <span style=\"text-decoration: underline;\">adding genuine value to your niche, your customers, and to the internet<\/span>. It takes more time to build lucrative backlinks the right way. Still, it\u2019s much more sustainable in the long run. Some examples of white-hat strategies include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Producing insightful, unique, and informative content<\/li>\n\n\n\n<li>Engaging with other industry experts and enthusiasts in your niche<\/li>\n\n\n\n<li>Genuinely promoting your website to relevant people<\/li>\n<\/ul>\n\n\n\n<p>Not only will you garner real brand authority, but you\u2019ll also be able to drive the right kind of referral traffic to your site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DON\u2019T Take Risks With Shady Practices<\/h4>\n\n\n\n<p>Black-hat and grey-hat strategies are designed to get websites ranking higher than they deserve to. They typically find and exploit loopholes in search engine algorithms.<\/p>\n\n\n\n<p>As such, they may seem like quick and easy \u201cwins\u201d but more often than not, they\u2019re short-lived. Search engines are always improving their algorithms to identify shady practices.<\/p>\n\n\n\n<p>You could lose your SERPs and website traffic overnight. It can happen at any time and if you\u2019re using these kinds of tactics, you\u2019ll have to worry about that constantly.<\/p>\n\n\n\n<p><strong>Black-hat<\/strong> and even grey-hat strategies won\u2019t bring you long-term success, so it\u2019s best to steer clear. Some examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Private blog network (PBN) link building that \u201csimulates\u201d backlinks from high-DA sites<\/li>\n\n\n\n<li>Cloaking links by being dishonest about what it shows users and search engines<\/li>\n\n\n\n<li>Exploiting a security flaw by injecting your hidden links into a website<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Guest Posting<\/h3>\n\n\n\n<p>Guest posting is one of the most popular ways to build backlinks. However, with everyone and their uncle doing it,<\/p>\n\n\n\n<p>Google noticed a decline in quality content and actively started devaluing links built this way. While still helpful, <a href=\"https:\/\/outreachmonks.com\/guest-posting-services\/\">guest post blogging<\/a> shouldn\u2019t be your only link building technique.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DO Create Valuable Content<\/h4>\n\n\n\n<p>Many reputable sites such as Moz still accept guest posts. However, if you want to earn links, you\u2019ll need to produce excellent, valuable content. Remember, your anchor text should also be natural. A navigational phrase or brand keyword may be good options.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DON\u2019T Stuff Keywords<\/h4>\n\n\n\n<p>Besides the fact that high-ranking sites probably won\u2019t accept keyword-stuffed submissions, search engines can also penalise you. And if a site does accept a low-quality post, it likely has a low Domain Authority. Ultimately, you won\u2019t be doing yourself any favours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Forum and Blog Comments<\/h3>\n\n\n\n<p>Similar to the previous example, many people have exploited the comment sections of blogs and forums, spamming them with links for their backlink profiles. This also resulted in Google changing the rules and devaluing such links.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DO Contribute Contextual Value<\/h4>\n\n\n\n<p>You can still drop a link in the comments during a valid online discussion. However, you\u2019ll need to make sure it\u2019s contextually relevant. It&#8217;s also wise to steer clear of commercialised keywords for your anchor texts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DON\u2019T Overdo It<\/h4>\n\n\n\n<p>It\u2019s perfectly fine to contribute to a forum or blog with insights and a useful link. The problem comes in when you overdo it by dropping loads of generic comments all signed with your name and website linked. You could be penalised by Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web Directories<\/h3>\n\n\n\n<p>This is yet another technique that was exploited, resulting in these links losing value. That said, you can still benefit by adding your backlink to an industry-relevant directory. The best kinds of directories provide valuable information and resources to people interested in your particular niche.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DO Keep It Relevant<\/h4>\n\n\n\n<p>Only build links to your website in relevant, reputable, and trustworthy directories. If you do this right, it could help your ranking and drive more targeted traffic to your website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DON\u2019T Add Your Backlink to Any Directory<\/h4>\n\n\n\n<p>Remember, Google doesn\u2019t look favourably upon non-related links, so avoid backlinking to random websites. Moreover, some web directories don\u2019t provide any real value to users. You don\u2019t want your website link appearing in one of these.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buying Links<\/h3>\n\n\n\n<p>In the early days, many SEOs adopted this technique because it was easy. However, the landscape has significantly changed since then, and Google wants websites to rank on merit and not because of deep pockets. Today, buying links directly violates Google\u2019s webmaster guidelines.<\/p>\n\n\n\n<p>That said, there is a small, yet vital distinction between buying links and purchasing advertising links. The former will get you penalised and the latter is a fantastic way to promote your business and build brand awareness.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DO It For Advertising<\/h4>\n\n\n\n<p>If you\u2019re going to buy advertising links, it\u2019s crucial that they don\u2019t pass PageRank. Essentially, this means they won\u2019t be included in your page\u2019s search engine ranking. There are a few ways you can do this, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Making them Javascript links<\/li>\n\n\n\n<li>Changing them to \u201cnofollow\u201d links<\/li>\n\n\n\n<li>Using a redirected page blocked in robots.txt<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">DON\u2019T Do It Just for the Sake of Links<\/h4>\n\n\n\n<p>Buying links can still be dangerous. If you do it just for links, you run the risk of incurring penalties for your website. Advertising backlinks can be risky, too. It\u2019s often not worth risking your organic traffic and current ranking for a short-term benefit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ego Baiting<\/h3>\n\n\n\n<p>As its name suggests, this technique plays on people\u2019s egos. The idea is that if you author a piece of content about a few notable individuals in your niche, they may be inclined to share the article with a link to your page.<\/p>\n\n\n\n<p>Done right, it can be an effective link-building strategy. However, this kind of targeted content is usually only relevant to a handful of high-profile websites or people.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DO Keep it Simple<\/h4>\n\n\n\n<p>A top ten or a similar listicle type of article is ideal for this strategy. Remember, you don\u2019t want to end up with overly complicated content that one of your featured persons might not read.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DON\u2019T Skimp on the Research<\/h4>\n\n\n\n<p>You\u2019ll want to add as much detail about a person as possible. Try to include images where you can catch their eye and improve your chances of receiving a backlink. Additionally, make sure you have the contact details you need for outreach when the time comes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Broken Link Building<\/h3>\n\n\n\n<p>This is another crowd favourite among SEO specialists, bloggers, and everyone in between. Broken link building works. It\u2019s scalable, content-focused, and ideal for busy marketers.<\/p>\n\n\n\n<p>Essentially, all you need to do is find broken links, create better replacement content and reach out to the webmasters. More often than not, they\u2019ll be happy to update the broken link with yours.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DO Find High-Quality Broken Links<\/h4>\n\n\n\n<p>To make the best out of this exercise, it\u2019s essential to target high-ranking domains. It won\u2019t be worth all the effort for a low-quality backlink that you don\u2019t really want.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">DON\u2019T Be Too Pushy<\/h4>\n\n\n\n<p>When it\u2019s time for outreach, remember to be polite. It can be frustrating when a webmaster declines your request after you\u2019ve done all the work. Still, it happens sometimes. Fortunately, you can try to find similar broken links to replace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 Sustainable Netlinking Practices<\/h2>\n\n\n\n<p>Sustainability is about more than one particular strategy or a set of tactics. It\u2019s about approaching link-building opportunities with your long-term goals in mind. To that end, here are four sustainable practices to incorporate into your link building techniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make Sure Your Content is Evergreen<\/h3>\n\n\n\n<p>Specific days of the year or special events in your niche present a plethora of content ideas. However, when a piece of content doesn\u2019t bring in the links you had hoped for and is no longer relevant after a certain time, it can feel like a waste.<\/p>\n\n\n\n<p>Fortunately, you can sidestep this disaster quite easily. You won\u2019t have to miss out on the opportunity to present time-sensitive and relevant content, either. Instead of focussing on the specific date, gear your content towards the topic in question.<\/p>\n\n\n\n<p>That way, you can promote that piece of content on the day and long afterward. You\u2019ll stand a better chance of gaining the links you wanted without the expiry date. The following year, you can even update your content instead of starting from scratch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Build Up Your Link-Worthy Content<\/h3>\n\n\n\n<p>Treat link building as an ongoing endeavor and not a campaign that comes around every so often. Instead of creating content once-off here and there, build a bank of linkable content. By doing this, outreach will become a lot easier and even more efficient.<\/p>\n\n\n\n<p>The process for outreach typically consists of researching ideas, producing the content, and then reaching out. Afterward, it usually reverts to step one and you start all over again. In an interview Moz did with Paddy Moogan, the <a href=\"http:\/\/www.sortlist.com\/seo\" target=\"_blank\" rel=\"noopener noreferrer\">SEO <\/a>expert said you should be repeating the process for the same piece of content.<\/p>\n\n\n\n<p>The result? You\u2019ll have numerous pieces of content that are earning you backlinks consistently. This is because you\u2019re not focusing on one piece, then the next, and the next each time. You\u2019re optimising the chances of earning backlinks from one article, infographic, video, or other content types before moving on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Find the Content-Format That Works For You<\/h3>\n\n\n\n<p>Do you know which content format produces the best results for you? You can work it out with four simple metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy vs. Hard<\/li>\n\n\n\n<li>Win vs. Fail<\/li>\n<\/ul>\n\n\n\n<p>Consider the type of format used when you experienced successful link building. Was the content easy to produce or more difficult? What formats did you use when there was a fail in terms of traffic or coverage?<\/p>\n\n\n\n<p>By cross-referencing the types of formats you\u2019ve used with whether it was easy, hard, a win, or fail, you\u2019ll be able to deduce the optimal format that works for you. For example, data visualisations may be difficult to produce but they consistently bring in backlinks. On the contrary, long-form may be challenging too but tend to earn you fewer backlinks.<\/p>\n\n\n\n<p>By identifying what content formats work best for you, you\u2019ll be able to earn links with more success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Use Datasets to Your Advantage<\/h3>\n\n\n\n<p>Industry-relevant datasets can provide loads of fresh content ideas. But what about a different angle? Perhaps there\u2019s a piece of content you can pitch to other regions? Are there local areas that might find it useful and informative?<\/p>\n\n\n\n<p>What about an untapped demographic? Is it possible to dissect the data in another way that gives you a unique reference point? Can you approach it from another angle and, therefore, tackle outreach for the content differently?<\/p>\n\n\n\n<p>Additionally, some datasets are updated annually. If you produce a piece of content now, next year you\u2019ll be able to plug the new data in and relaunch it. You can do this every year and continue to earn links, too.<\/p>\n\n\n\n<div id=\"module_liste_articles--block_c8835fe211b1993c65e28be9a300f452\" class=\"sl_custom_module module_liste_articles module_liste_articles align_text_left\">\n    <div class=\"module_liste_articles__wrapper\">\n            \n                    <span class=\"module_liste_articles__title\">Suggested articles<\/span>\n        \n        <div class=\"module_liste_articles__columns\">\n                                <div class=\"module_liste_articles__column\">\n                        <div class=\"push push-post\">\n                            \n                                    <a class=\"js-ga-gutenbergBlock-list-of-posts push-post--wrapper\" href=\"https:\/\/www.sortlist.co.uk\/blog\/google-seo\/\">\n\n                                        <div class=\"content\">\n                                            <header>\n                                                <h4>The Ultimate Guide to Google SEO<\/h4>\n                                            <\/header>\n\n                                            <p class=\"excerpt\">This complete Google SEO guide will help you discover how to create content that will rank highly in organic search results, attract new visitors to your website, and convert them into paying customers. Today, it makes no sense to have people creating content for your website or blog if you are not paying close attention [&hellip;]<\/p>\n                                        <\/div>\n                                    <\/a>\n                                                                            <a href=\"https:\/\/www.sortlist.co.uk\/blog\/category\/marketing\/\" class=\"category chip-category\" style=\"background: rgba(12, 28, 74, 0.1); color: #0C1C4A\">Advertising &amp; Marketing<\/a>\n                                    \n                                                        <\/div>\n                    <\/div>  \n                                    <div class=\"module_liste_articles__column\">\n                        <div class=\"push push-post\">\n                            \n                                    <a class=\"js-ga-gutenbergBlock-list-of-posts push-post--wrapper\" href=\"https:\/\/www.sortlist.co.uk\/blog\/off-page-seo-checklist\/\">\n\n                                        <div class=\"content\">\n                                            <header>\n                                                <h4>Off-Page SEO Checklist for 2024: Boost Your Rankings<\/h4>\n                                            <\/header>\n\n                                            <p class=\"excerpt\">The world of SEO is made up of two things: what happens on your site and what happens off of it. The latter is called off-page SEO and it&#8217;s responsible for at least 50% of Google&#8217;s search results page ranking factors. This off-page SEO checklist serves as a starting point to master this art and [&hellip;]<\/p>\n                                        <\/div>\n                                    <\/a>\n                                                                            <a href=\"https:\/\/www.sortlist.co.uk\/blog\/category\/marketing\/\" class=\"category chip-category\" style=\"background: rgba(12, 28, 74, 0.1); color: #0C1C4A\">Advertising &amp; Marketing<\/a>\n                                    \n                                                        <\/div>\n                    <\/div>  \n                        \n        <\/div>\n    <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p><strong>Netlinking<\/strong> is vital to your website\u2019s overall SEO performance and ranking. It aids in streamlining your website structure and navigation. Plus, it tells Google which pages are valuable and relevant. With the above tips, you can start maximising your internal linking right away.<\/p>\n\n\n\n<p>Start implementing white-hat strategies that are designed for long-term success and be sure to incorporate the above sustainable practices and principles, and you\u2019re bound to earn those prized <a href=\"https:\/\/www.sortlist.co.uk\/blog\/how-to-get-quality-backlinks\/\">high-quality backlinks<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netlinking, or internal linking, is essential for optimal site performance and search engine optimisation (SEO). It\u2019s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That\u2019s why having a netlinking strategy with quality internal linking and backlinks is crucial. Sure, you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":12367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[46,60],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO<\/title>\n<meta name=\"description\" content=\"Internal links vs backlinks, which ones matter more? Which ones to focus on? Read our ultimate netlinking guide to take control of your SEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.co.uk\/blog\/netlinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO\" \/>\n<meta property=\"og:description\" content=\"Internal links vs backlinks, which ones matter more? Which ones to focus on? Read our ultimate netlinking guide to take control of your SEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.co.uk\/blog\/netlinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Sortlist Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/wearesortlist\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T15:54:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-25T07:54:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/06\/article-covers-for-com-and-uk.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1093\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anne-Ga\u00eblle Sy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Ga\u00eblle Sy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/\"},\"author\":{\"name\":\"Anne-Ga\u00eblle Sy\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"headline\":\"Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO\",\"datePublished\":\"2021-06-14T15:54:08+00:00\",\"dateModified\":\"2024-07-25T07:54:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/\"},\"wordCount\":4159,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/06\\\/article-covers-for-com-and-uk.webp\",\"articleSection\":[\"Advertising &amp; Marketing\",\"SEO\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/\",\"name\":\"Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/netlinking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2021\\\/06\\\/article-covers-for-com-and-uk.webp\",\"datePublished\":\"2021-06-14T15:54:08+00:00\",\"dateModified\":\"2024-07-25T07:54:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sortlist.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/8d4a5bb98d175a2cf139c713b2651cd1\"},\"description\":\"Internal links vs backlinks, which ones matter more? 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