digital marketing agency<\/a>.\u00a0<\/span><\/p>\nCompared to the same period last year, <\/span>that\u2019s an increase of almost 22%<\/b>. Each month, <\/span>more than 2,000 companies post a project on Sortlist<\/b> to find their agency.\u00a0<\/span><\/p>\nWe\u2019ve taken a look at the data. And we\u2019ve noticed interesting trends that could indicate <\/span>where marketing is headed<\/em>, <\/b>now that we are slowly getting back to a pre-pandemic life<\/span>.<\/b><\/p>\nHere are the main findings we discovered :\u00a0<\/b><\/p>\n\n- Food<\/b>, <\/span>e-commerce<\/b>, & the <\/span>clothing <\/b>industry are the <\/span>top 3 sectors that are investing the most in marketing right now.<\/b><\/li>\n
- As of today, the most popular marketing expertises are<\/span> digital strategy<\/b>, <\/span>website creation, <\/b>&<\/span> advertising<\/b>.<\/span><\/li>\n
- There is a difference in the <\/span>average marketing budget<\/b> of companies based on their <\/span>location<\/b> and the <\/span>expertise<\/b> they invest in.\u00a0<\/span><\/li>\n
- Marketing investments slow down during the summer months<\/strong> before resurfacing for the final quarter of the year<\/li>\n<\/ul>\n
Those findings are based on the data our platform has gathered on companies posting projects on Sortlist since January 1st, 2021.\u00a0<\/span><\/p>\nYou Won\u2019t Believe Which Industries Invest The Most in Marketing Before the Summer<\/b><\/h2>\n
Although we have seen an upward growth of 9.4% of projects<\/strong> across all expertises on a monthly basis at Sortlist since the beginning of the year, the summer months always call for a dip in investments.\u00a0 We expect a drop of around 17% come August<\/strong> on a global scale.<\/p>\nHowever, there are no valleys without hills and September has proven to be the month of marketing investments and big changes for companies with an increase of 25% of projects<\/em> at Sortlist.<\/p>\nWithin our three most popular sectors this year, previous years have shown us that we are expected to see the same trends in almost all the countries.<\/p>\n
Food<\/h3>\n
Since January 1st of 2021, Sortlist received more than <\/span>720 projects <\/b>coming from <\/span>food companies<\/em>.\u00a0<\/span><\/p>\nThe food industry is the sector that invested the most in marketing since the beginning of 2021, with an average budget of <\/span>7,637\u20ac per project<\/b>.\u00a0<\/span><\/p>\nWith the different sanitary restrictions we\u2019ve known since March 2020, companies working in the food industry had many challenges to face. And in order to overcome these challenges, they\u2019ve been actively<\/span> looking for digital solutions and partners<\/b>.\u00a0<\/span><\/p>\nBased on our data, food companies tend to invest in <\/span>4 main marketing expertises<\/b> :\u00a0<\/span><\/p>\n\n- Branding & positioning<\/span><\/li>\n
- Digital strategy<\/span><\/li>\n
- Advertising<\/span><\/li>\n
- Social media<\/span><\/li>\n<\/ul>\n
Although we have had some impressive numbers at the start of this year, across the various countries, we can now expect a slow down of projects before a significant increase after the summer months<\/strong> in all countries except Germany with up to 92.86% in Spain.<\/p>\n