{"id":3431,"date":"2021-07-05T10:00:15","date_gmt":"2021-07-05T08:00:15","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=3431"},"modified":"2023-08-14T14:11:53","modified_gmt":"2023-08-14T12:11:53","slug":"mouseflow","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/mouseflow\/","title":{"rendered":"Website Optimization With Mouseflow"},"content":{"rendered":"

The term mouseflow<\/strong> is used for two different functions. On the one hand, mouseflow describes the user experience in web design and search engine marketing<\/em>. Here, dependencies of page elements, form fields, and navigation are shown to collect behavior analytics<\/strong>. However, mouseflow is also a software that is used in the creation of tracking demos<\/strong>.<\/p>\n

Mouseflow in Online Marketing<\/h2>\n

Mouseflow can provide valuable information in online marketing when visitors’ behavior to and on a website can be tracked<\/strong>. This shows correlations between SEO, content, and scrolling movements, which are used for optimization<\/strong>.<\/p>\n

Web designers and agencies specializing in SEO<\/a> are given a powerful tool with Mouseflow to better understand a target group.<\/p>\n

Depending on the requirements, a wide variety of web analytics and data<\/strong><\/a> can be extracted from these analyses. We will explain in the following article how you collect the data and what the Mouseflow analyses can be filtered.<\/p>\n

How Does Analysis With Mouseflow Work?<\/h3>\n

As a rule, visitors to a website do not find out when Mouseflow analyzes their movements<\/strong>, so as not to create artificial behavior. As an advertiser, there are different packages available to you. The price varies depending on how many visits to your website should be recorded. The data obtained is sifted using various tools. These include:<\/p>\n

Heatmaps<\/h3>\n

This feature highlights elements that are visited very often<\/strong>. Similar to the way a thermal imaging camera works, the areas that have been visited often by the mouse are displayed accordingly.<\/p>\n

As a sub-function, the heatmap<\/em> can be broken down by type of mouse action. For example, there are click, movement, geo, and scroll heat maps<\/a>. This makes it much easier to analyze which areas are perceived particularly intensively.<\/p>\n

For example, if visitors scroll directly to the lower area or how long they generally stay on the website, all this can be recorded with the Mouseflow Tool.<\/p>\n

An effective heatmap software is the behavior analytics platform, Tableau<\/a>. They offer a free two-week trial of their user recording tool<\/strong> and give you an in-depth comprehensive review of a customer’s journey via their mouseflow.<\/p>\n

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Filtering<\/h3>\n

Users of mouseflow get a lot more information with the mouseflow-analysis than just simple mouse movement. Here you can choose for yourself whether you want to determine the country of origin of your website visitors<\/strong> or which operating systems are used<\/strong>. Further filtering options are for example:<\/p>\n