{"id":3834,"date":"2021-07-26T10:00:00","date_gmt":"2021-07-26T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=3834"},"modified":"2023-08-02T11:35:24","modified_gmt":"2023-08-02T09:35:24","slug":"voice-marketing","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/voice-marketing\/","title":{"rendered":"Alexa, Is My Business Ready for Voice Marketing? – Examples"},"content":{"rendered":"\n

No technology has made its breakthrough quite as smoothly as voice assistants<\/strong>. Siri, Alexa, and Google Home have won a place in our hearts faster than television, the Internet, or smartphones. <\/p>\n\n\n\n

Although voice-activated technology<\/strong> is still in its infancy, it can greatly enhance your company’s customer experience and we will list the latest developments around voice marketing<\/strong> in this blog.<\/p>\n\n\n\n

From “Hey Google, order a Margherita pizza” to complete conversations you can have with the customer service of a webshop: the possibilities of voice assistants<\/strong> are endless. <\/p>\n\n\n\n

Not only smartphones, tablets, and smart speakers are equipped with voice assistants. We also see them in lamps, thermostats, coffee machines, cameras, and locks. In short, speaking has become the new typing. <\/p>\n\n\n\n

In this blog we zoom in on the possibilities of voice marketing<\/strong> for your business.<\/p>\n\n\n\n

What is Voice Marketing?<\/h2>\n\n\n\n

According to the National Center for Voice and Speech, you speak an average of 150 words per minute while typing only 40 per minute. What’s more, the underlying AI technologies<\/strong> are getting smarter. Better results in less time\u2026 what’s not to like?<\/p>\n\n\n\n

Product developers are constantly trying to create a smoother and more user-friendly interaction between man and machine<\/span><\/strong>. In the past decades, for example, we have seen the introduction of the keyboard, the mouse, and touchscreens. But these remain unnatural tools for humans. <\/p>\n\n\n\n

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The basis of our human communication is and remains speech.<\/p>\n<\/blockquote>\n\n\n\n

Did you know that 55%<\/a> of all households are predicted to own a smart speaker by 2022? 65% of 25-49-year-olds use a voice-enabled device every day?<\/p>\n\n\n\n

So as a brand, it’s high time to give your business a voice<\/em>. From informative to recreational: the possibilities of voice marketing<\/strong> are greater than you think! We make a distinction between two types:<\/p>\n\n\n\n