{"id":4237,"date":"2021-08-12T09:00:00","date_gmt":"2021-08-12T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=4237"},"modified":"2023-09-06T16:12:06","modified_gmt":"2023-09-06T14:12:06","slug":"future-of-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/future-of-digital-marketing\/","title":{"rendered":"The Future Of Digital Marketing: AI, Chatbots and Push Notifications"},"content":{"rendered":"\n

The future of digital marketing is near. <\/p>\n\n\n\n

Digital marketing<\/strong> keeps changing rapidly, making it challenging for companies to manage the ever-shifting trends.<\/p>\n\n\n\n

As digital marketing tools grow, companies adopt the latest ways of communicating and creating content<\/a>.<\/p>\n\n\n\n

For example, research shows that money utilized on email marketing, instream video, banner video, search marketing, and out-stream video will shift to around $150 billion by 2023<\/span><\/strong>.<\/p>\n\n\n\n

Digital marketing<\/strong> keeps evolving from time to time to adapt to the ever-changing customers and brands’ needs.<\/p>\n\n\n\n

Today’s innovations, technologies, and trends will play a critical role in shaping tomorrow’s digital marketing<\/a>. Therefore, you’ll stand in a better position if you know tomorrow’s big digital marketing trends<\/strong>.<\/p>\n\n\n\n

So, what are the big digital marketing trends you need to prepare for<\/span>? Worry no more! Continue reading this enlightening post to get the answer.<\/p>\n\n\n\n

Artificial Intelligence<\/h2>\n\n\n\n

Artificial intelligence<\/strong> dominance is here. In the future, global businesses and industries will rely on artificial intelligence to operate.\u00a0 Currently, industries and businesses use artificial intelligence<\/a> on several simple tasks.<\/p>\n\n\n\n

Uber and Microsoft are some of the companies already utilizing artificial intelligence. They use Knightscope K5<\/a> robots in large outdoor areas and parking lots to predict and avert crime.<\/p>\n\n\n

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These robots can report suspicious activity, read license plates and gather information to pass on to the business owners. You can hire these robots for seven dollars per hour – an amount that’s more affordable than what you pay human security guards.<\/p>\n\n\n\n

Research shows that artificial intelligence will be an excellent commercial opportunity<\/em> for any nation, industry, and company over the coming years.<\/p>\n\n\n\n

Besides this, studies show that artificial intelligence will make GDP increase to 14 percent by 2030<\/span><\/strong>. Therefore, this illustrates that any latecomer will find themselves at stiff competition over the coming several years.<\/p>\n\n\n\n

Most organizations adopt artificial intelligence to obtain\/maintain a competitive advantage, open new businesses, and attract new companies using artificial intelligence. <\/p>\n\n\n\n

Companies also adopt artificial intelligence to provide customers with AI-driven offerings, reduce costs, and more.<\/p>\n\n\n\n

Artificial intelligence analyzes customer search patterns and behavior. It also uses blog posts and social media channels’ data to make it easy for companies to know the methods used by consumers to locate their desired products or services.<\/p>\n\n\n\n

Chatbots<\/a> are excellent examples of artificial intelligence in practice. Another artificial intelligence in action is the Facebook messenger bot created by Mastercard.<\/p>\n\n\n\n

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MasterCard chatbot on Facebook Messenger, from Newsroom<\/figcaption><\/figure>\n\n\n\n

This bot utilizes the natural language processing too<\/strong>l to decipher the customer’s needs and answer them as an actual human being. Generally, this Facebook messenger automates handling payments.<\/p>\n\n\n\n

Soon businesses will use artificial intelligence to drive many services. However, some companies have already implemented artificial intelligence.<\/p>\n\n\n\n

Examples of these business areas include content creation, email personalization, essential communication, e-Commerce transactions, and product recommendations<\/a>.<\/p>\n\n\n\n

For example, top content teams depend on artificial intelligence to find the subtopics to include in an article. When you use artificial intelligence to find keywords and subtopics<\/span><\/strong>, it becomes easy to create detailed content and increase the chances of the article ranking on search engines’ page one.<\/p>\n\n\n\n

Video Marketing <\/h2>\n\n\n\n

Savvy marketers know the critical role video marketing<\/strong> has played for years. The Washington post anticipated in 2015 that video marketing would take around 80 percent of all internet content\/materials by 2020.<\/p>\n\n\n\n

We’re there, and we have seen the video to be a powerful marketing medium. Also, we have seen a rapid increase in live streaming videos over the last few years.<\/p>\n\n\n

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Therefore, video is a terrific and effective marketing method that can boost engagement levels<\/em>. Also, research shows that the customer appetite for videos will keep increasing in the coming years.<\/p>\n\n\n\n

YouTube is almost overtaking the Facebook platform as the second channel that people visit most. Google takes the first position, naturally.<\/p>\n\n\n\n

Therefore, embracing video marketing 100% in your business marketing efforts is the path to follow if you don’t want to lag.<\/p>\n\n\n\n

Augmented reality and live video have played a critical role in making it easy to do several exciting things. Also, note that innovative and unique videos will rule the market in the coming years.<\/p>\n\n\n\n

Many businesses now turn to specialised video production agencies<\/a> to help them out in this feat. <\/p>\n\n\n\n

Voice Search <\/h2>\n\n\n\n

Currently, your smart device can assist you in finding anything that you can pronounce. Besides this, the current market offers several options, such as Apple’s Siri, Google Assistant, and Amazon’s Alexa.<\/p>\n\n\n\n

The voice search<\/strong> feature means you should not use complex terms that customers will find hard to pronounce. Customers can’t locate your business if you have words that customers can’t pronounce correctly.<\/p>\n\n\n\n

It’s vital to go to your drawing board again because voice search is something most audiences will implement. But how can you implement voice search in your marketing<\/a> efforts? Worry no more! Here is how to do it:<\/p>\n\n\n\n