{"id":5481,"date":"2021-10-19T11:00:00","date_gmt":"2021-10-19T09:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=5481"},"modified":"2024-11-06T10:22:55","modified_gmt":"2024-11-06T09:22:55","slug":"how-to-make-a-watermark-for-youtube","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/how-to-make-a-watermark-for-youtube\/","title":{"rendered":"How to Make a Custom Watermark for YouTube Videos – Full Guide"},"content":{"rendered":"

One watches so many videos a week that it\u2019s hardly possible to associate a clip with the brand unless the video is watermarked.<\/p>\n

At times some of the videos might have nothing to do with the product or service; for example, behind the scene videos. Yet, the video must remind the audience of your brand. How to do it? Add a custom watermark<\/strong>.<\/p>\n

Are others ripping off your videos? Protect the product of your hard work, love, and investment by adding a custom watermark to your videos.<\/p>\n

We can sense the interest bubbling in you to create watermarks. It\u2019s an excellent tool to improve your brand awareness<\/a> and achieve other marketing goals.<\/p>\n

So, let\u2019s learn how to create a custom watermark for your YouTube videos.<\/p>\n

What\u2019s a Video Watermark and How Can It Help You?<\/h2>\n

A watermark is an opaque or semi-transparent image appearing on any part of the video screen.<\/p>\n

Although personal preference dictates the positioning of the watermark it\u2019s generally placed at the corners or sides of the video screen.<\/p>\n

The watermark mustn\u2019t be too big to obstruct the enjoyment of the video or too small making it hard for the user to understand the image.<\/p>\n

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A watermark helps in branding<\/a> and it also adds a professional touch to the video. The watermark can be any image including website URL, text, and brand logo.<\/p>\n

Businesses need not rush to a professional to add a watermark. The task can be accomplished in-house with any of the YouTube video editors<\/a> available online.<\/p>\n

We see a number of videos on YouTube without watermarks. Understanding the benefits will encourage businesses to take video watermarks seriously and make the most of a YouTube branding watermark.<\/p>\n

Establishing the ownership of the YouTube videos by adding video watermarks will give the content authority and professional touch.<\/p>\n

At times the audience might be too engrossed with the content and they might overlook the brand. Adding a watermark will etch your brand in the minds of the viewers.<\/p>\n

Benefits of Watermarks<\/h3>\n

A watermark can drive traffic and build up the subscriber base. You can even make money on YouTube<\/a> by taking the viewers directly to an eCommerce product page when they click the watermark on the YouTube video.<\/p>\n

The viewers need not wait till the end of the video or search the description for a link that\u2019ll take them to your website. Just clicking on the watermark will open up the gates of the website.<\/p>\n

Creating quality video content is hard, time-consuming, and costly. Hence, some people out there prefer stealing content and claim it as their own.<\/p>\n

Ripping a whole video or just part of it can impact the performance of your content and YouTube channel.<\/p>\n

Although adding a watermark isn\u2019t a foolproof technique to stop stealing, it can certainly reduce such behavior.<\/p>\n

How to Add a Watermark to Your Video?<\/h2>\n

Suppose you already have a channel logo<\/a> or any image, adding it to the YouTube video could be achieved in \u2018n\u2019 number of ways.<\/p>\n

The easiest, the one we\u2019ll be discussing at length, is by uploading the video to YouTube and using the YouTube watermark feature for this purpose.<\/p>\n

Alternatively, the watermark can be fastened to the video with video editing<\/a> software and then uploaded to YouTube.<\/p>\n

How to Make a Watermark for YouTube With YouTube in-built Feature<\/h2>\n

Regardless of the type of video, it\u2019s much easier to use the YouTube in-built watermark feature than other methods.<\/p>\n

It won\u2019t take you more than a couple of steps to add a watermark in all the videos on your YouTube channel.<\/p>\n

Begin the process by logging into your YouTube account. Click your logo, which is at the upper right end of the screen. A list of options will reveal itself. In the dropdown list choose YouTube Studio.<\/p>\n

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More options will appear, choose \u2018Customization,\u2019 the link with \u2018magic wand\u2019 as its icon. Here, click \u2018Branding\u2019 to open the page where the magic happens.<\/p>\n

Upload the image you want in the YouTube video as a watermark and make the necessary adjustments.<\/p>\n

Once everything is in place, click \u2018Done\u2019 to add the watermark in all videos in your YouTube Channel.<\/p>\n

YouTube also provides tools to learn whether the watermark is used to subscribe or visit your WordPress landing page.<\/p>\n

The tracking tools in the platform analyses the Click-through Rate (CTR) of the watermark. In addition, the tools also reveal the interactions that viewers have with the watermark.<\/p>\n

Marketers can use these metrics<\/a> to measure the performance of the chosen watermark.<\/p>\n

You can change the color, style, and various design<\/a> parameters of the watermark before settling on the one that has the most impact on the audience.<\/p>\n

Are there any restrictions that\u2019ll force you to choose an alternate method of adding watermarks?<\/p>\n