{"id":5495,"date":"2021-10-20T09:00:00","date_gmt":"2021-10-20T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=5495"},"modified":"2024-11-27T10:01:57","modified_gmt":"2024-11-27T09:01:57","slug":"pr-stunt","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/pr-stunt\/","title":{"rendered":"6 Epic Examples The Best PR Stunts That Went Down In History"},"content":{"rendered":"<p>People often do the craziest things for coverage by the press. Since it&#8217;s easy in today&#8217;s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands use<strong> PR stunts<\/strong>. <\/p>\n<p>These stunts could be used as an inspiration for various purposes. It could be to create <a href=\"https:\/\/www.sortlist.co.uk\/branding\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">brand awareness<\/a>, boost sales, or simply remind people of their existence in the market.<\/p>\n<div id=\"module_key_takeaways--block_9c1a57025337295e55d86544ef2c3008\" class=\"sl_custom_module module_key_takeaways is_preview\">\n<div class=\"module_key_takeaways__wrapper\">\n<h3 class=\"wp-block-heading\">Key Takeaways<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Working Principle:<\/strong> Media coverage, spokesperson credibility, and multi-channel strategies drive success.<\/li>\n<li><strong>Epic Stunts:<\/strong> Red Bull&#8217;s skydiving spectacle, Tinder&#8217;s mass date, KFC&#8217;s cosmic ad, and Jaguar&#8217;s daring SUV manoeuvre.<\/li>\n<li><strong>Key Considerations:<\/strong> Clear objectives, risk analysis, tone alignment, and fact-checking ensure impact and reputation protection.<\/li>\n<li><strong>Execution Strategies:<\/strong> Seek professional guidance, target diverse media, and plan meticulously for successful outcomes.<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\">What is a PR Stunt?<\/h2>\n<p>In the simplest terms, a stunt is something done to get the attention of the public. To develop positive relationships with the public, customers, and stakeholders, organizations use strategic communication processes considered stunts. <\/p>\n<p>In other words, combined with <a href=\"https:\/\/www.sortlist.co.uk\/public-relations\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">public relations<\/a>, a stunt is any event or a sustained activity staged primarily for <span style=\"text-decoration: underline;\">gaining attention in the press<\/span>.<\/p>\n<h3 class=\"wp-block-heading\">What does a PR stunt mean?<\/h3>\n<p>A PR stunt is a clever way of <strong>getting people to talk<\/strong> about a brand or person. It&#8217;s like doing something really cool or unexpected that grabs everyone&#8217;s attention and makes them want to learn more. For example, remember when <a href=\"https:\/\/www.redbull.com\/int-en\/projects\/red-bull-stratos\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Red Bull<\/a> sent a guy to jump out of a helium balloon in space? That was a PR stunt, but it got everyone talking about Red Bull and how adventurous they are.<\/p>\n<p>The idea behind a <strong>PR stunt<\/strong> is to create excitement and positive vibes around the brand or person. They usually involve something unusual, funny or entertaining, and they often go viral on social media because people can&#8217;t resist sharing them. The hope is that the stunt will get the brand noticed in a crowded market and create a lasting impression that&#8217;ll win over customers.<\/p>\n<h2 class=\"wp-block-heading\">How Do Publicity Stunts Work?<\/h2>\n<p>Consider a known aphorism by a famous business owner that states:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> &#8230;there are lies, damn lies, and advertising&#8230;<\/p>\n<\/blockquote>\n<p>That&#8217;s the whole inference behind the intention of businesses to use stunts. The primary motive behind the idea is <span style=\"text-decoration: underline;\">coverage by the press<\/span> and to remain active in front of the <a href=\"https:\/\/www.sortlist.co.uk\/blog\/types-of-audiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeted customers<\/a>.<\/p>\n<p>To understand the working principle of PR, it is essential to understand the term public relations first. <\/p>\n<p>PR is a strategic communication process that builds mutual relationships between entrepreneurs or organizations and also manages to raise awareness among the public. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/7\/2021\/10\/carlsberg-beer-poster.jpeg\" alt=\"\" class=\"wp-image-5476\"\/><figcaption class=\"wp-element-caption\">From the <a href=\"https:\/\/www.thedrinksbusiness.com\/2015\/04\/carlsberg-offers-free-beer-from-poster\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Drinks Business<\/a><\/figcaption><\/figure>\n<\/div>\n<p>How PR works depends on numerous factors and majorly on the public relations practitioner and his methods to build relationships. <\/p>\n<p>Here are some ways of maintaining excellent <a href=\"https:\/\/www.sortlist.co.uk\/public-relations\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">public relations<\/a> and getting the needed coverage in the press.<\/p>\n<h3 class=\"wp-block-heading\">Media Coverage<\/h3>\n<p>Making the news is the most appropriate and fastest method to attract the right customers. If someone thinks any publicity is great publicity, this might be true for the short term. <\/p>\n<p>Numerous fading stars and celebrities perform cheap activities to get in the audience&#8217;s eyes, but the results mostly come in the form of distrust and distaste and put off audiences.<\/p>\n<p>For successful stunts, the hired professionals apply strategies to garner positive news coverage and enhance their relationships with their targeted customers. News and stories are often more effective than <a href=\"https:\/\/www.sortlist.co.uk\/advertising\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">advertising<\/a> as these garner coverage by media which ultimately offers more significant ROIs.<\/p>\n<h3 class=\"wp-block-heading\">Active Spokesperson<\/h3>\n<p>The company&#8217;s selected leader and spokesperson play an essential role in developing relations with the public. It is crucial to provide these people with the proper training to interact with the news agencies. <\/p>\n<p>A polished spokesperson handles adverse situations appropriately and holds on to positive statements. These positive measures help the company to <a href=\"https:\/\/www.sortlist.co.uk\/blog\/crisis-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">get over a crisis<\/a> such as a corporate meltdown.<\/p>\n<p>Other ways to enhance public relationships include scheduling speaking engagements for company leaders, earning rewards, social media management, and reputation management. PR won&#8217;t work without relationships, and therefore, to grow a company, different strategies have to be applied through multiple channels.<\/p>\n<h2 class=\"wp-block-heading\">6 Epic Publicity Stunts That Made History<\/h2>\n<p>The world is full of wildly creative people, and businesses pay trained people to develop strategies and plan bold stunts. Have a look at some of the best examples of epic <strong>PR stunts<\/strong> that went down in history and gained extreme coverage by media.<\/p>\n<h3 class=\"wp-block-heading\">1. <strong>The New Moon Event<\/strong><\/h3>\n<p>On March 20, 2018, Los Angeles witnessed a surprising and epic <strong>PR stunt<\/strong> strategized by Red Bull. Known for its outlandish events and magnificent parties, the organization hosted a New Moon Party in the city where people performed crazy jumps from the city&#8217;s tallest buildings with only the assistance of wingsuits. <\/p>\n<p>However, they hadn&#8217;t announced this stunt to the public and many people started to worry about meteors and UFOs making their way down to earth.  <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Human &#039;Meteor&#039; Flight Over Los Angeles Supermoon\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aITwgDMrdg8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Consequences: <\/strong>This epic <strong>publicity stunt<\/strong> by Red Bull was a good example of daring, excitement, thrill, and adventure. The headlines called the event an attempt of intensity and braveness. This event proved extremely popular in the industry and cemented the brand&#8217;s image as being wild and bold.<\/p>\n<h3 class=\"wp-block-heading\">2. <strong>The Craziest Dating Got Immense Media Attention<\/strong><\/h3>\n<p>Dozens of men were surprised in New York City after noticing that they were all invited to the same date on Tinder. Performed by a woman to complete a dating competition in 2018, the epic stunt remained in the news for a long time. This low-cost ad campaign also managed to poke fun at other dating apps.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.46.37.png\" alt=\"\" class=\"wp-image-5453\" style=\"width:580px;height:285px\"\/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/www.cosmopolitan.com\/sex-love\/a22788564\/tinder-scam-union-square-new-york-city\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cosmopolitan<\/a><\/figcaption><\/figure>\n<\/div>\n<p><strong>Consequences: <\/strong>Tinder successfully gained massive global coverage, and the stunt had become viral. This is one of the <strong>publicity stunts<\/strong> that also managed to draw <a href=\"https:\/\/www.sortlist.co.uk\/media-planning\/united-kingdom-gb\">media coverage<\/a> to women empowerment.<\/p>\n<h3 class=\"wp-block-heading\">3. <strong>A Creative Ad<\/strong><\/h3>\n<p>KFC is a well-known fast-food brand, and to develop public relations, the co-founder of the company had created an advertisement in 2016 that was said to be visible from space. <\/p>\n<p>Google captured the moment by putting the cosmic idea to its official blog site and Google Maps, through which KFC received outrageous marketing. This was a great example of going out of the box and improving brand image.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=fsH4gws35ro&#038;t=2s\n<\/div>\n<\/figure>\n<p><strong>Consequences: <\/strong>Several KFC outlets received coverage by the local news after strategizing this stunt. It also managed to draw attention to the image of the brand among the <a href=\"https:\/\/www.sortlist.co.uk\/blog\/types-of-audiences\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeted customers<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">4. <strong>Uber&#8217;s Publicity Stunt to Offer Helicopter Rides<\/strong><\/h3>\n<p>In 2012, Uber surprised the transportation world by offering promotional helicopter rides to its users. The company was looking to reward people by offering chartered helicopter rides to enjoy the pleasant views of beaches from New York City to Hamptons. <\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1634\" height=\"784\" src=\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52.png\" alt=\"uber helicopter\" class=\"wp-image-5516\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52.png 1634w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-768x368.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-1536x737.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-50x24.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-288x138.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-576x276.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-339x163.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-678x325.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-373x179.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-746x358.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-691x332.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-1382x663.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-973x467.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-1048x503.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-478x229.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-956x459.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-516x248.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-1032x495.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-680x326.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-15.51.52-1360x653.png 1360w\" sizes=\"auto, (max-width: 1634px) 100vw, 1634px\" \/><figcaption class=\"wp-element-caption\">From <a href=\"https:\/\/www.uber.com\/blog\/new-york-city\/uber-copter\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Uber<\/a><\/figcaption><\/figure>\n<p>This campaign was responsible for<a href=\"https:\/\/www.sortlist.co.uk\/blog\/buzz-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> creating a buzz<\/a> and was able to raise money to help the companies revenue grow.<\/p>\n<p><strong>Consequences: <\/strong>The unique idea delivered tremendous growth to Uber&#8217;s brand popularity as many claimed that the organization was taking its services to dizzying heights of success.<\/p>\n<h3 class=\"wp-block-heading\">5. <strong>SUV Completed the Fastest Barrel Roll<\/strong><\/h3>\n<p>During the launch of the first midsized SUV by luxury automaker, Jaguar, the company showed the immense strength and capability of the sedan to the entire universe. <\/p>\n<p>Their very own SUV had captured everyone&#8217;s attention by completing the fastest barrel role in a vehicle. This showed their marketing ability as they were able to create something amazing.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"New Jaguar E-PACE | GUINNESS WORLD RECORDS\u2122 Barrel Roll\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9yatAJVA_4E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Consequences: <\/strong>Jaguar proved the aphorism, &#8220;Possible also hides in the word impossible&#8221; by completing this marketing stunt. The awe-inspiring event forced people to grit their teeth, knowing how rugged the new SUV is.<\/p>\n<h3 class=\"wp-block-heading\">6. <strong>An Attempt to Enjoy a Sky Ride in a Hot Air Balloon<\/strong><\/h3>\n<p>Considered as one of the prominent experts of successful stunts worldwide, Richard Branson, the CEO of Virgin Airlines, had attempted to fly around the world in a hot air balloon, which made the headlines for a long time. This also helped promote his brand.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"First Trans-Atlantic Crossing in a Hot Air Balloon - Guinness World Records 60th Anniversary\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MnudGSHUJ8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Consequences: <\/strong>This stunt ended with a crash, and it got more coverage since everyone loves a high profile accident. Everyone was presuming that the stunt would prove to be a drawback, but luckily it proved to the entire world that airways are perfectly safe for globetrotters.<\/p>\n<p>The right professional advice can deliver more thoughtful and beautiful ideas and help in creating a successful stunt. An agency with the right expertise in the field can deliver great ideas to hit the message and get the right audience&#8217;s attention. This, however, needs to be planned from conception to fruition with a lot of precision and care to ensure it does not backfire.<\/p>\n<h2 class=\"wp-block-heading\">What Makes a Good PR Stunt?<\/h2>\n<p>Unlike other advertising methods and marketing strategies, <strong>PR stunts<\/strong> should be strategized to clarify the targeted audience. It is almost impossible to predict the result of any stunt, and if anything goes wrong, the result could backfire or damage the company\u2019s reputation.<\/p>\n<p>This is why the campaign objectives should be clear, and all possible results should be thoroughly analyzed. Every organization should consider some significant factors while strategizing a <strong>PR stunt<\/strong>. For assistance with your PR strategies, consider a <a href=\"https:\/\/www.sortlist.co.uk\/public-relations\/london-england-gb\">digital PR agency London<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">How Do You Pull Off a PR Stunt?<\/h2>\n<p>To positively impact the targeted customers, it is vital to develop a strategy when planning to pull off a <strong>PR stunt<\/strong>. A choice to connect with non-traditional new coverage always offers better results. Hence, it is crucial to <a href=\"https:\/\/www.sortlist.co.uk\/public-relations\/london-england-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">take professional public relations help<\/a> to develop relations with people waiting to fall in love with your brand. <\/p>\n<p>Consider some of the best <strong>PR stunts<\/strong> below and the wonderful strategies planned by top brands in different sectors. This is how they have shown the entire world how epic and crazy a stunt can be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People often do the craziest things for coverage by the press. Since it&#8217;s easy in today&#8217;s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"_cf_multicollab_revision_bundle":"","footnotes":""},"categories":[48],"class_list":["post-5495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Epic Examples The Best PR Stunts That Went Down In History<\/title>\n<meta name=\"description\" content=\"There are different ways you can grow your business but pulling off epic PR stunts is surely the most effective of them all. 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