{"id":6222,"date":"2021-11-18T09:00:00","date_gmt":"2021-11-18T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/branding-guidelines\/"},"modified":"2024-10-11T10:06:34","modified_gmt":"2024-10-11T08:06:34","slug":"branding-guidelines","status":"publish","type":"post","link":"https:\/\/www.sortlist.co.uk\/blog\/branding-guidelines\/","title":{"rendered":"Branding Guidelines: The Secret Recipes of Spotify, Uber and Yelp"},"content":{"rendered":"

Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential.<\/p>\n

In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies<\/a>.<\/p>\n

Why Create Branding Guidelines?<\/h2>\n

The identity of a brand corresponds to the way it wishes to be perceived by its customers. The objective is to align the perception that customers have of a brand with the identity that this brand wants to create.<\/p>\n

To achieve this, a well-established and well-communicated personality is essential. From your logo<\/a> to the font used, the visual tells customers who you are and differentiates you from the competition.<\/p>\n

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What Are the Benefits?<\/h2>\n

Branding guidelines are a valuable document. Here are its advantages:<\/p>\n